Hamza Farooq’s Post

Ever heard of the “Hook” model? and no, I'm not talking about Linkedin Hooks lol. SaaS startups often face high customer drop-off, especially within the first 3 days. The “Hook” model is a proven framework to reduce churn and drive engagement. Here’s how it works: -> Trigger: A well-timed email or notification that nudges users to take action on the platform. -> Action: Encourage a simple action, like registering for a trial or creating an account. Lower friction = higher engagement. -> Variable Reward: Offer valuable incentives, such as discounts or exclusive features, to keep users engaged and returning. -> Investment: As users engage, they start investing—whether it’s through subscriptions, time spent, or data shared. When you design your SaaS app’s UX around these 4 stages, you’re not just reducing churn—you’re creating user habits. Hook even a small user base, and establishing recurring revenue becomes much easier. -- Want a high-converting website or landing page design? Let’s connect and create a design that keeps users engaged! https://lnkd.in/d9Jtz5jv

Finding the right fit marketing strategy as a founder is crucial, especially in the competitive landscape of SaaS (Software as a Service). Before diving into marketing efforts, it's essential to assess your strengths, weaknesses, and overall vision for the product. -Know Your Strengths: Before launching our SaaS venture, I took the time to understand my strengths as a founder. This self-assessment helped me identify my unique marketing abilities. -Stay True to Vision: Aligning our marketing strategies with the core vision and values of our SaaS product has been key. It ensures that every campaign resonates authentically with our audience. -Craft Tailored Strategies: Leveraging my strengths, I crafted marketing strategies that felt natural to me. Whether it was speaking engagements or data-driven campaigns, each approach played to my strengths. -Continuous Refinement: As our SaaS business evolves, so does our marketing approach. Constant evaluation and adaptation allow us to stay ahead of the curve and remain aligned with our goals. By embracing founder-marketing-fit, we've been able to drive meaningful engagement and growth for our SaaS venture, all while staying true to our vision. #nocode #nocodeweb #lowcode #apps #development #design #saas #webapps #bubble #founders

You’ve done the hard part—built a problem-solving SaaS product. But here’s the big question: Why aren’t people signing up? Picture this: You’ve got traffic. People are checking out your platform. You’re so close to converting them… but then, they leave. No sign-ups. No new users. Frustrating, right? This is exactly what happened to one of my recent clients, a SaaS startup with an amazing tool. Their product had all the potential, but their sign-ups? Practically frozen. Here’s the truth: It wasn’t their product’s fault. The problem was on their landing page. It was overwhelming. Visitors didn’t know what to do next. No clear CTA, too much information, and worst of all, the value of their product was hidden in a sea of text. Here’s how we turned things around: Step 1: Clarify the Value We reworked the messaging to focus on one thing: what their tool could do for their customers. We simplified the headline and made it crystal clear why visitors should care in just 3 seconds. Step 2: Remove Friction Their sign-up process? Way too complicated. So, we streamlined it. No more unnecessary steps or information overload. Just a quick, intuitive sign-up form that gets users started right away. Step 3: Mobile-First Experience SaaS buyers are on the go, and their mobile version was lacking. We rebuilt it with a mobile-first mindset, creating a seamless experience from any device. Step 4: Build Trust One major issue? The testimonials on their page lacked impact. No images, no company logos, and they were hidden at the bottom of the page—hardly noticeable. Visitors had no real proof that the product delivered value. Without strong trust signals, people were hesitant to commit. The result? More engaged users. Your SaaS product deserves more than a landing page that lets potential customers slip away. If you're ready to turn visitors into loyal users, let’s work together and make it happen! Ready to boost your sign-ups? Drop me a message, and let’s get started! #SaaSConversion #SaaSDesign #LandingPageOptimization #WebDesign #GrowthHacking #UXDesign #CRO #DigitalMarketing #landingpagedesign #landingpage

I've worked with many SaaS founders as a developer and helped them choose and develop the right experience to offer their product experience to their target users. These product-led growth strategies allow users to catch a glimpse of your product and let them experience how it solves the core problems for them.. Many product companies use different strategies to offer their products for Free, or semi-paid before a user actually converts to a paying customer. Here are some of the most popular product offering strategies you can use for your users. 👉 Freemium: Freemium is one of the most popular model. In this, you allow the users to use the product with no commitments to pay, upto a maximum threshold. They are charged not on the product, but on the allowed maximum usage. ➡️ Product examples:  Slack, Figma, Trello etc. 👉 Opt in/out Free Trial: In this model, users are granted access for a certain period of time, in the Opt-in model you dont ask for the payment details until their trial expires. Whereas in the Opt-out model, you ask the payment details before hand, and charge the customer when their trial period ends. Both have their own pros, Opt-in model grabs more users as they are not required to share their payment details, whereas Opt-out model filters more qualified leads as it helps you onboard only users who are willing to pay a certain price. ➡️ Product examples: - Twillio - Opt-in Model - CrazyEgg - Opt-out Model 👉 New Product led growth: Used in some specific scenarios where giving away free trials of your product doesn't help you grab the broader audience or its expensive to offer trials. In that scenario companies often acquire or develop small tools and offer them for free to grab more relevant audience and exposure. ➡️ Product examples:  Hubspot launched Sidekick (aka Hubspot Sales) which solves a specific problem and can be offered as a freemium model. When they wanted to attract a wider audience but it wasn't cost effective to serve customers with their core product for free. #productdevelopment #softwaredevelopment #saas  

In the world of SaaS, where user experience reigns supreme, every word counts. But have you considered the power of microcopy, the seemingly insignificant text that nudges users toward action? Crafting compelling calls to action (CTAs) within your SaaS is an art form. It's the difference between a user getting lost in the abyss of your platform and them aha-ing their way to becoming a loyal customer. Here's the magic ✨: 1. Clarity is king: Keep your CTAs concise and action-oriented. "Get Started" is way more enticing than "Click Here." 2. Highlight the benefit: Don't just tell users what to do, tell them why it matters. "Unlock Growth" is more inspiring than "Upgrade Now." 3. Scarcity creates urgency ⏳: Limited-time offers or exclusive access can add a spark to your CTAs. "Try it Free for 7 Days" creates a sense of urgency. By weaving these elements into your microcopy, you can turn hesitant visitors into confident users. Remember, a well-crafted CTA is the bridge between brand awareness and brand loyalty. Ready to craft microcopy magic in your SaaS? Let's discuss this in the comments! . . #SaaS #Microcopy #UXWriting #CallToAction #Marketing #Engagement #CRO #DesignThinking #Startups #BusinessGrowth

Saas... 🚀 Have you ever wondered why there isn't a comprehensive web page dedicated to providing you with deep insights and hands-on experience in the SaaS marketing world? Something more than just advice... a straightforward plan like 'Here are 100 things you can try on your own'? I wonder about this all the time! People are brilliant when it comes to developing apps, but they still have no idea where to start. It is time for us to embark on a collective learning adventure and uncover all of the secrets of promoting, upgrading, and being the pioneers in our SaaS industry. Let us demystify the essence of marketing together, share our stories of success and, yes, even our failures, and take one step closer to perfecting it. #saas #market #learning #collective #adventure

Is your website silently destroying your SaaS product? Here's the thing: product-market fit is a marathon, not a sprint. Mistake: Founders and their teams often try to craft the perfect product, but sometimes neglect the landing page, the crucial bridge between product and user. A SaaS founder friend mentioned how much time they invest in the product itself, often overlooking the marketing website that drives user acquisition. That's where we come in! Our team helps busy SaaS founders focus on what they do best - building a killer product - while we ensure their website effectively communicates the value proposition. Here's a recent landing page audit breakdown for Neodove (confidentiality maintained!): 1️⃣ CTA Woes: The original CTA lacked punch and consistency. We revamped the copy to be clear and compelling, plus standardized its design for user recognition. 2️⃣ Hero Text Heroics: Nivedan Rathi, a founder friend, dropped a gem: "B2B businesses either help grow revenue or reduce cost." This became our hero text north star. The original text didn't scream value proposition, so we pivoted to make it the star of the show. ✨ 3️⃣ CTA Overload: Too many CTAs (WhatsApp, phone number, main CTA) overwhelmed users. We streamlined the options for a clear call to action journey. 4️⃣ Navbar Navigation: The original navbar copy wasn't clear. We sharpened the text for intuitive website navigation. ️ 5️⃣ Hero Image Hijinks: The hero image didn't resonate with the target audience or the value proposition. We swapped it for an image that speaks volumes! ️ 6️⃣ Social Proof Power: We highlighted Neodove's achievements to build trust and establish them as the go-to solution. Swipe right to see the revamped hero section and how we addressed each point! ➡️ (Let me know in the comments what you think!) have you ever felt your website wasn't pulling its weight for your product? #SaaS #LandingPageDesign #ConversionOptimization #ProductDesign #Founders

Very good article for #Edtech #SaaS. TL;DR 1. Review successful features in products outside of #EdTech 2. Test in-app engagement techniques and sunset them if they have no impact 3. What will incentivize your best users to make referrals? 4. Collect and model CURR, NURR, RURR and SURR user data 5. Small tweaks of the data in #4 can produce large results over several years

Love this. A great example of how you can balance a real business challenge (revenue churn) without creating a maddening experience for your customer (aka making it impossible to cancel or shaming them for leaving!). Do you have any other examples?

Got a SaaS idea you're itching to launch? 🚀 Before you dive in, it's crucial to validate your idea in the real world without burning through resources. Here's how to do it with no code, no designer, and no funding: 🔍 Validation 1.0: Idea Validation Start by building in public. Share your journey, successes, and challenges with your audience. Building in Public (BIP) allows you to connect with like-minded people, establish trust, and get early feedback on your ideas. It's all about execution over uniqueness. Look at how Notion grew in a crowded field by focusing on execution and user experience. How to get started: - Choose a platform like Twitter or Discord where your target audience hangs out. - Engage by participating in conversations, sharing outlines or prototypes, and asking for honest feedback. - Regularly update your progress to keep your audience engaged and invested in your journey. 🧪 Validation 2.0: MVP Validation You don't need a fully-fledged product to validate your MVP. Use no-code platforms like WordPress, Webflow, or Bubble to build a prototype that focuses on your core value proposition. A good designer can help prioritize features, create quick prototypes, and iterate designs based on feedback. For instance, our team at Eleken helped YouVet go from concept to MVP design in just three months using no-code and low-code tools like Framer and Retool. How to proceed: - Use tools like Figma for prototypes and Retool for testing parts of your MVP. - Collect and iterate based on feedback until you’re ready to build the full product. 📈 Validation 3.0: Product Validation Now that you have a community and an MVP, focus on continuous improvement. Gather feedback and enhance the user experience to attract new users. If your no-code tools are limited, consider scaling up with custom development. Key takeaways: - Communicate with users regularly. - Use feedback for ongoing improvements. - Validate your SaaS idea iteratively and efficiently. In summary, Building in Public is an invaluable strategy for validating your SaaS idea without heavy upfront investment. Embrace transparency, leverage community feedback, and let your audience guide your journey to success. Feel free to adjust the tone or add any specific details that align with your personal or brand voice!