How do you pick a winning design in the concept stage? Do you usually go with your gut feeling but wish there was a way to 'know for sure'? Do you simply trust designers to create some 'magic'? Psst. It's not magic; it's Brand Strategy. (or not JUST magic!) A well-defined brand and product range strategy can serve as a compass, guiding you to concepts that align with your objectives.
Rebecca Tink
7mo
I love how you’ve framed this post Hannah Bloomfield I’m all about the magic too though. Must be the romantic in me…
Owner of Branding & Digital Creative Studio, DO.
7moThe only way to achieve the very best brand output is to lay all of that initial strategy groundwork up front. Good stuff 🤜 💥 🤛