What's out for 2025? I recently shared with MediaCat Magazine what we should be leaving behind in 2025... The verdict? It’s time to leave last-click attribution in the past 🙅 Relying solely on last-click attribution has long been a shortcut that oversimplifies how customers interact with brands. In today’s multi-touch, omnichannel world, it fails to recognise the complex, non-linear path to conversion and misses critical data about brand awareness, consideration, and engagement at earlier stages. The whole journey matters, so let’s start measuring like it does 🎯 🚀 Read the full article on MediaCat: https://lnkd.in/gA5BYXpb
Hannah Cooke’s Post
More Relevant Posts
-
Now this is a SUPER game changer for any brand marketers out there! SUPERFAN streamlines and simplifies the entire data capturing and verifying process for brands across all physical and digital platforms. It compliments your current data capturing efforts making it SUPER flexible! Think of it as giving your strategies SUPERpowers! *hint* SUPERFAN works SUPER well in targeting Gen Z
Capture. Verify. Recognize. Across All Channels 👁️🗨️ Introducing Superfan SSO: our omnichannel Single Sign-On (SSO) plugin designed for brands. Superfan SSO seamlessly unifies data capture and verification across all consumer touchpoints—mobile, web, social media, and retail—enabling you to re-engage consumers 5x faster. 💬 Claim your free demo: https://lnkd.in/g3W8CSFM
To view or add a comment, sign in
-
Customers have more choices than ever and expect seamless experiences across all channels. If you're not optimizing your omnichannel strategy, you risk losing customers to competitors. By investing in omnichannel optimization, you can: - Increase brand awareness and loyalty ✨ - Gain deeper insights into your audience 📊 - Deliver personalized experiences that drive conversions 🎯 - Maximize ROI and achieve sustainable growth 🚀 Don't wait – the future of retail is omnichannel. But where do you start? 🤔 Syniverse CPaaS Concierge can help. Our cloud-based, omnichannel messaging platform simplifies your digital transformation, connecting you with your customers more meaningfully and effectively. With #Syniverse CPaaS Concierge, you can reach customers on their preferred channels, personalize interactions, automate workflows, and track campaign performance. Contact me today to get started. #Omnichannel #Data #CustomerExperience https://lnkd.in/eHW6efnU
To view or add a comment, sign in
-
Any business’s success is determined by its customers’ satisfaction and loyalty. Omnichannel testing is crucial. It lets you understand every touchpoint in your customer’s journey and craft experiences that resonate with them. Through testing, you can identify areas for improvement and turn challenges into opportunities. Subsequently, you can reshape how you connect with your audience and exceed their expectations. Learn More: https://hubs.li/Q02Flwrf0 #JourneyMapping #OmnichannelTesting #TailoringGrowth #TVSNext
To view or add a comment, sign in
-
Is your omnichannel strategy truly reaching your customers where they are? In today’s global marketplace, consumer behavior isn’t one-size-fits-all. Across the United States, Western Europe, and Asia Pacific, the way shoppers engage with brands varies widely—and so should your strategy. 📊 Without a data-driven approach tailored to regional nuances, you risk missing opportunities to deliver the seamless, personalized experiences your customers expect. Don’t let outdated strategies hold you back. Discover six actionable steps to optimize your omnichannel approach and stay ahead of the competition. 👉 Get the full guide to crafting a future-proof strategy: https://lnkd.in/eVZMBvCy #OmnichannelStrategy #CustomerExperience #RetailGrowth #DataDriven
To view or add a comment, sign in
-
🚀 Engage Your Customers Like Never Before with SAP Emarsys! In today's fast-paced, digital-first world, reaching your customers—both online and offline—has never been more important. With SAP Emarsys, you have a powerful, one-stop solution for omnichannel marketing that delivers personalized experiences at scale. 💻📱 ✅ Personalize every customer interaction. ✅ Build loyalty through tailored engagement. ✅ Drive activities that bring value to your customers—and boost your business. With SAP Emarsys, you can turn customer data into powerful, personalized campaigns that engage and convert. Are you ready to elevate your marketing strategy? Contact me for more details. #SAPEmarsys #msgglobal #DigitalMarketing #CustomerEngagement #Omnichannel #Personalization #CustomerLoyalty #BusinessGrowth
Here are 3️⃣ tips to consider when using omnichannel marketing to boost engagement for your CPG brand: 🧠 Focus on what works based on your current first-party data and tech 🚀 Stay flexible by launching pilot programs before committing ❤️ Building a consumer database is an ongoing process, keep refining and personalizing customer experiences Want to know more? Download 'Omnichannel for Consumer Products: 10 Ways to Build Consumer Engagement' now: https://bit.ly/47DquyG #CPGMarketing
To view or add a comment, sign in
-
Haven't downloaded our Relationship Marketing Trends Brand Rankings report yet? Use the link below to understand the delivery of personalization and omnichannel experiences, consumer trust with personal data, and consumer connection and loyalty to brands. Find out where your brand stacks up against your competitors! ➡️ https://bit.ly/4gUq7UX #RelationshipMarketing #Personalization #OmnichannelExperiences #ConsumerTrust
To view or add a comment, sign in
-
Love a spicy deal? 🌶️🔥 So do your customers. While a deep discount or an engaging ad may capture interest, shoppers will often need multiple touchpoints and reminders before making a purchase. In our recent on-demand webinar, we discuss how to build an effective and thoughtful omnichannel strategy before the BFCM rush. Learn best practices for optimizing your #CX and how to incorporate trends into your strategy, from AI to TikTok Shop to personalized shopping. Download the recording for free: https://lnkd.in/g8_AdkUT
To view or add a comment, sign in
-
Keeping an international perspective provides great insights into global trends, and the resurgence of digital sales in Latin America is a promising example. With personal care leading the way, I'm sure many of my friends will celebrate this trend, there's no stopping digital! However, I’d emphasize the importance of seamless omnichannel experiences, as they create the most value by integrating online and offline touchpoints. Kantar and McKinsey & Company article: https://lnkd.in/eYjebASt #trends #retail #digital
To view or add a comment, sign in
-
Stay informed with the latest industry insights! Check out this informative article discussing: https://lnkd.in/d2Dxre9h . Our take on it: This insightful article highlights strategies for engaging determined holiday shoppers, emphasizing post-Cyber 5 momentum, seamless omnichannel experiences, and daily opportunities last December. With a focus on digital integration and AI-powered tools, businesses can effectively reach and cater to these proactive consumers, setting the stage for successful holiday marketing campaigns.. #IndustryInsights #ThoughtLeadership
To view or add a comment, sign in
-
➡️Deliver personalized rebates and incentives. ➡️Use gamified elements to inspire resource-conscious behavior. ➡️Communicate omnichannel for maximum impact. Let’s create a future where smarter choices lead to better savings— https://ow.ly/MoZr50UjhR9
To view or add a comment, sign in
Scaling D2C Startups | £28K to £343K MRR in 18 months | Only Eco-friendly and Wellness D2C Startups | Author | Growth Waves Newsletter
1wAgree, it completely undervalues the earlier channels in a customer journey and overvalues others.