Hannah Cooke’s Post

View profile for Hannah Cooke, graphic

Head of Growth @ Charlie Oscar | Scaling ambitious brands 🚀 | Ex. Puig | Ex. Walgreens Boots

What's out for 2025? I recently shared with MediaCat Magazine what we should be leaving behind in 2025... The verdict? It’s time to leave last-click attribution in the past 🙅 Relying solely on last-click attribution has long been a shortcut that oversimplifies how customers interact with brands. In today’s multi-touch, omnichannel world, it fails to recognise the complex, non-linear path to conversion and misses critical data about brand awareness, consideration, and engagement at earlier stages. The whole journey matters, so let’s start measuring like it does 🎯 🚀 Read the full article on MediaCat: https://lnkd.in/gA5BYXpb

  • No alternative text description for this image
Daphne Tideman

Scaling D2C Startups | £28K to £343K MRR in 18 months | Only Eco-friendly and Wellness D2C Startups | Author | Growth Waves Newsletter

1w

Agree, it completely undervalues the earlier channels in a customer journey and overvalues others.

Like
Reply

To view or add a comment, sign in

Explore topics