As all Hotel operators eye on Saudi Arabia (and other big travel markets like India, Vietnam, etc), should they apply conventional commercial hotel and brand strategy wisdom, or re-think? There is a lot of evidence, and hands-on experience, that suggests these emerging markets offer some unique "first to market" opportunities for many years to come.... as long as there exists a supply-demand imbalance, branded hotels can skim the market.... See some key facts and insights on Jeddah, Saudi Arabia market.... Having worked across the world, Jeddah market is not unique at all.... there are easily 100 more such markets with similar dynamics (read brand opportunities) Supply-Demand imbalance? Sure, one would immediately think about yielding, during city wide event periods.... We argue, 300+ days a year, there exists a high degree of supply-demand imbalance in many emerging markets, like Jeddah.... - no balanced distribution of brands (Domestic vs International) - no balanced distribution across price points - no balanced distribution across STR Tract/segments (Economy to Upscale, to Luxury) - no balanced distribution across Star Rating - No balanced distribution across hotels vs "AirBnBV style of" accommodation - No balanced distribution of accommodation across a destination #LocationIntelligence #SWOT SpotQuest TravelGenius Pte Ltd
Very informative، thanks Hannes Bos 🌺
Corporate Revenue Management @ Taiba Investments | Skilled Revenue Professional | Hotelier Middle east shortlisted
8moThank you Hannes, great insights, shocking as well. Have you made any study for Riyadh?