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Circular economist ♻️ | Keynote Speaker | Masterclass Coach

The 'Green Lungs' Project🌳 São Paulo: Schools make 100s mini-forests 🇧🇷 Circular Economy in action in megalopolis São Paulo. Brazilian NGO Formigas de Embaúba's is pioneering a circular economy approach by planting native mini-forests in public schools. Collaborating with MapBiomas for satellite mapping, they identify optimal locations for these green oases. An approach that guarantees - long-lasting - impact: ➡️ Educating the next gen conservationists. ➡️ Working with students 2-14 years old. ➡️ Taking care of local tree species. ➡️ Creating an open-air classroom. How is this circular? 1️⃣ Ecosystems restored: By planting native species, Formigas de Embaúba restores local biodiversity, creating habitats for wildlife and improving ecological balance. This not only enhances urban green spaces but also contributes to global biodiversity conservation efforts. 2️⃣ Community engaged: The project involves students and teachers in the planting process, fostering environmental stewardship and education. This participatory approach ensures that the benefits of reforestation are deeply rooted in the community, promoting long-term sustainability. 3️⃣ Economic Benefits achieved: The mini-forests provide ecosystem services such as air purification, temperature regulation, and flood prevention, which can reduce municipal costs related to health and infrastructure. Additionally, the project creates green jobs and stimulates local economies. 🫵🏽The students are clear: "This work makes you plant even more!" Thanks to all of you who change the world #circulareconomy #zerowaste PS: Sign up to the 'Circletter' for more actionable circular tipps.

Children planting trees they'll grow alongside is one of the most beautiful images I've come across on LI. I wanna start this here!

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Dipayan Adhikary

GHG Accounting Lead Verifier | ESG Reporting | MBA in Supply Chain Management | Renewable Energy Expert

9mo

This is truly inspirational, Harald Friedl! Your dedication to environmental sustainability through the 'Green Lungs' Project in São Paulo is commendable. Keep up the fantastic work!

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Ulrike Claus

Listen to the science. Fight climate crisis -#save biodiversity

9mo

Great initiative!!!

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Jake Carroll

Sharing Impact Business strategies through my weekly deep dive newsletter

9mo

It's amazing to see initiatives at this scale! I wonder how impact designers could add onto this idea in their area of expertise, given they may not have the reach that this program has. It looks like MapBiomas has "Irrigation and Grassland Quality" overlays, what if you could use this data to define focused water usage challenges that designers can contribute finding solutions for? I know HundrEDorg does open innovation challenges on their website, could be interesting to explore a similar path to accelerating Brazilian Impact Innovation. Thank you Harald!

Oliver Dauert

Biodiversity Builder | Learn how to build a wilder world | Founder of Wildya | Linkedin Top Green Voice

9mo

Fantastic inititative! Thank you for sharing Harald Friedl! Can also recommend everyone to check out SUGi by Elise Van Middelem who do are something similar but operate worldwide.

Derek Alexander-Wilson

Green hydrogen and biodiversity policy Director at Zero Carbon Consultants

9mo

Great work, thanks for posting.

Cinthia C.

MSc in Entrepreneurship | Corporate Sustainable Development | Swedish Institute Scholarship for Global Professionals awardee

9mo

🌳 nice initiative, much needed in São Paulo 🌆 thanks for sharing

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