Harju Elekter Group’s Post

TOPIC: MARKETING STRATEGY BRAND STRATEGIST'S INSIGHTS FOR TODAY: A holistic and well-thought-out marketing strategy can skyrocket your business to dizzying heights that would otherwise remain unattainable. From Lagos to Nairobi, Johannesburg to Accra, more and more businesses on our vibrant African continent are reaping the benefits of an effective marketing strategy. ☑ If you don't have a strategy, develop one immediately. ☑ If it's one-dimensional, diversify your approach. ☑ If you're not investing in market research, start now! ☑ If your strategy isn't customer-centric, it's time for a revamp. ☑ If you're focused only on short-term goals, incorporate a long-term view. The advantages of a robust marketing strategy are numerous: better customer engagement, improved brand awareness, increased market share, and superior financial performance, to name a few. A business without a strategic plan for its marketing efforts is like a ship without a rudder. It lacks direction and sails aimlessly, leading to missed opportunities, wasted resources, and stagnation. Your strategic journey should begin with the four Ps

Brand Marketing at its very best.

We provide innovative marketing solutions for your brand activities through our strategic and effective approach to Above The Line (ATL) & Below The Line (BTL) or Both Through The Line (TTL) combination In addition to professionalism and experience, creativity and cost are always what Aplus Communication cares about. Especially in the period when Brands are "racing fiercely" and recovering from the economic recession. With a team of Account, Creative, Planer and Disigner, Purchasing, Logictics… have a lot of experience. Realizing through many campaigns from "giant to tiny", we are always "Creative to the fullest and thrifty". Along with that is the quest for a long-term companionship with customers, teams, brands and businesses. BRAND ACTIVATION | OOH | EVENT | DIGITAL | DESIGN | TRADE MARKETING

Marketing Game Changers: Key CMO Appointments That Defined 2024 Gaurav Kwatra has been appointed Chief Marketing Officer at iD Fresh Food (India) Pvt. Ltd. lead the company's marketing strategies, aiming to enhance brand visibility and engage consumers through innovative approaches. His expertise in the food industry positions him to drive growth and bolster iD Fresh’s presence in a competitive market. Ashish Aggarwal joins Balancehero India as Chief Marketing Officer, bringing his wealth of experience to elevate the company's market presence. He will spearhead strategic growth initiatives, enhancing the brand and increasing customer engagement in a highly competitive landscape. Kavya B M takes on the role of Chief Marketing Officer at Indus Intex Pvt Ltd - India in December 2024, where she will work on strengthening the company’s brand identity and implementing innovative marketing strategies. Her leadership will be key in expanding the company's outreach and resonating with target audiences. Joydeep Mukherjee has been appointed Chief Marketing Officer at Deltatech Gaming Limited in April 2024, where he will craft strategies that connect with gamers and foster brand loyalty. His experience in digital marketing will play a pivotal role in expanding the company’s reach. Ranjita Ghosh has been elevated to Global Chief Marketing Officer at Wipro in december 2024, bringing nearly two decades of experience to the role. She will lead initiatives to boost Wipro's brand recognition across the globe, focusing on strategic global marketing and navigating the digital landscape. Sandeep Sangwan has been appointed Global Chief Marketing Officer at Castrol in November 2024 after serving as Managing Director of Castrol India. His leadership is expected to strengthen Castrol’s position in the market, focusing on innovative campaigns and enhancing customer engagement globally. Ravi Shankar has joined AirAsia MOVE as its new Chief Marketing Officer in April 2024, where he will oversee branding and marketing strategies. His fresh perspective and extensive background in marketing will be key in driving growth and connecting with travelers through innovative campaigns. Joy chauhan takes on the role of Fractional Chief Marketing Officer at Enormous Brands in November 2024, providing strategic marketing leadership to enhance the agency's market presence. His experience across diverse sectors will be invaluable as the company seeks to differentiate itself in a competitive marketplace.

About ten months ago, I moved from product marketing to brand marketing, which initially felt like venturing into unfamiliar territory. Despite gradually taking on more responsibilities and managing diverse campaigns, I had started to grow accustomed to my role in product marketing over 7 years with the team. Transitioning to brand marketing was daunting because it meant leading a new team in a completely different area of expertise. Since then, I've gained significant insights into brand marketing and its nuances. Instead of focusing on a specific product, solution, or feature, your focus is on something larger and oftentimes more difficult to measure- brand visibility, reputation, and customer loyalty. It encompasses activities aimed at shaping the perception of a brand. We develop strategies to differentiate the brand from competitors, resonate with target audiences, and build long-term client relationships. It integrates market research, analytics, public relations, advertising, customer engagement, and so much more. Effective brand marketing not only increases brand awareness but also fosters loyalty and advocacy among customers, ultimately driving business growth and profitability. I continue to learn more about the differences, and similarities, across different marketing specialties, but I can attest that despite the initial newness, I've found that diving into new territory can often reveal unexpected familiarity and opportunities for growth.

The 4 P in sports marketing: 1. Product: Consider the type of product and its appearance, including logo, packaging, and size. Think about the durability, quality, warranty, and any extensions or additional components. Logistics, such as inventory demands and stocking time, are crucial to consider. Determine how the product will be displayed and merchandised. 2. Promotion: Identify the target audience and segments you want to reach. Determine where your audience is looking for information or entertainment. Choose appropriate advertising strategies, such as magazines, television, direct mail, or door-to-door. Consider incentives, public relations, and customer acquisition and retention strategies. 3. Place: Decide where you plan to sell your sports product. Consider the geography, whether it's local, regional, national, or international. Could you determine the distribution channels, such as retailers or wholesalers? Logistics, such as transportation, refrigeration, and packaging, must be considered. 4. Price: Decide on the pricing strategy, whether it's high, middle, or low. Conduct a competitive analysis and consider special event pricing. Take into account inventory management and the effect of expiring inventory. Consider payment options, refunds, and credit terms for suppliers. The course emphasizes the importance of understanding products' value and attributes, as well as effective communication and engagement with fans and customers. It provides insights into various marketing strategies and considerations specific to the sports industry.

WE ARE HIRING BRAND MARKETING SPECIALIST DAGUPAN AREA (MANILA RATE) Brand Marketing SpecialistAs a Brand Marketing Specialist, you will be responsible for developing and executing brand promotion strategies to ensure brand awareness and reputation in the market. You will collaborate with internal teams and external partners to execute marketing campaigns and maintain a consistent brand image. Key Responsibilities: Brand Strategy Development: Assist in developing and executing brand promotion strategies to ensure brand awareness and reputation in the market. Analyze market trends and competitors, and provide suggestions for brand development. Marketing Campaign Planning and Execution: Plan and organize various marketing promotion activities, including online and offline events. Coordinate with internal teams and external partners to ensure smooth execution of activities. Social Media Management: Responsible for operating and managing the brand on major social media platforms. Create and publish high-quality content to increase brand exposure and user engagement. Advertising Placement and Management: Develop advertising placement strategies and select appropriate advertising platforms. Monitor advertising effectiveness, analyze data, and optimize placement plans. Brand Image Maintenance: Maintain and enhance brand image, ensuring consistency in brand messaging. Handle public feedback and media relations related to the brand, maintaining a positive brand reputation. Data Analysis and Reporting: Regularly collect and analyze data on brand promotion activities to evaluate their effectiveness. Write analysis reports, provide improvement suggestions, and formulate subsequent promotion plans. Cross-Department Collaboration: Work closely with sales, product, customer service, and other departments to ensure brand promotion aligns with the overall company strategy. Support brand-related activities of other departments by providing professional advice and resources. Innovation and Learning: Keep abreast of industry trends and emerging trends, continuously learn and innovate to improve the effectiveness of brand promotion.

Brand Marketing

WE ARE HIRING BRAND MARKETING SPECIALIST DAGUPAN AREA (MANILA RATE) Brand Marketing SpecialistAs a Brand Marketing Specialist, you will be responsible for developing and executing brand promotion strategies to ensure brand awareness and reputation in the market. You will collaborate with internal teams and external partners to execute marketing campaigns and maintain a consistent brand image. Key Responsibilities: Brand Strategy Development: Assist in developing and executing brand promotion strategies to ensure brand awareness and reputation in the market. Analyze market trends and competitors, and provide suggestions for brand development. Marketing Campaign Planning and Execution: Plan and organize various marketing promotion activities, including online and offline events. Coordinate with internal teams and external partners to ensure smooth execution of activities. Social Media Management: Responsible for operating and managing the brand on major social media platforms. Create and publish high-quality content to increase brand exposure and user engagement. Advertising Placement and Management: Develop advertising placement strategies and select appropriate advertising platforms. Monitor advertising effectiveness, analyze data, and optimize placement plans. Brand Image Maintenance: Maintain and enhance brand image, ensuring consistency in brand messaging. Handle public feedback and media relations related to the brand, maintaining a positive brand reputation. Data Analysis and Reporting: Regularly collect and analyze data on brand promotion activities to evaluate their effectiveness. Write analysis reports, provide improvement suggestions, and formulate subsequent promotion plans. Cross-Department Collaboration: Work closely with sales, product, customer service, and other departments to ensure brand promotion aligns with the overall company strategy. Support brand-related activities of other departments by providing professional advice and resources. Innovation and Learning: Keep abreast of industry trends and emerging trends, continuously learn and innovate to improve the effectiveness of brand promotion.

Here's a secret that most PRs/ad agencies hate to admit... Brand building takes time. I get it, clients have internal pressures from stakeholders. Those pressures lead to pressure on agencies to deliver performance from day 1. But the business effects of PR might not be shown till 6months+ As Bottled Imagination closes in on its second birthday we can now see the effects of working with our clients for a longer period of time - increase in branded search - increases in share of search - increase in revenue YoY - positive brand perception changes Would the recent Specsavers stunts, or the British Airlines billboards really have worked and gone viral if it wasn't for the years of brand building prior? As long as the strategy is right, trust the long-term brand-building and PR. and if you can't think longer term... there's always PPC 😉