As we head into the busiest season of the year for retailers, the sale of counterfeit goods is on the rise, especially on e-commerce and social media platforms. Counterfeit products can not only harm your business's revenue, but they can also undermine your brand’s reputation. Counterfeiters are always looking for opportunities to take advantage of holiday shoppers, so it is crucial that brand owners remain vigilant. So what steps can business owners take to combat counterfeiters? In the guide linked below, Head of Intellectual Property, Jill Bainbridge, shares practical steps business owners can take to identify and stop counterfeiters. 🔗 https://lnkd.in/eAf96XNU #brandprotection #counterfeitawareness #intellectualpropertylaw #businesslaw
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July is Anti-Counterfeiting Month. Did you know counterfeit personal care products are a growing issue in e-commerce? These fake "dupes" can be harmful and don't meet the safety standards you expect from genuine brands. With the rise in online shopping, awareness of the risks is more important than ever. The Stopping Harmful Offers on Platforms by Screening Against Fakes in E-Commerce, or "SHOP SAFE" Act of 2023, is here to help. This legislation encourages online platforms to adopt practices that prevent the sale of counterfeit goods, protecting consumers from potentially dangerous products. Why should you care? • Counterfeit personal care products can bypass safety regulations, posing serious risks to your health. • Nearly 25% of U.S. consumers have unknowingly purchased counterfeit goods online. • Common counterfeit items include cosmetics, skin care products, and more. The SHOP SAFE Act helps by: ✅ Holding platforms accountable for counterfeit sales. ✅ Encouraging platforms to screen and vet sellers. ✅ Ensuring consumers have the information needed to make safe purchases. Learn how to protect yourself and support safer online shopping. Watch this video for more information: https://lnkd.in/gQx8xChQ #SHOPSAFEAct #SHOPSAFE #FightFakes #CurbingCounterfeits #AntiCounterfeitingMonth #ConsumerSafety #EcommerceSafety
Explainer: The Digital Devalue Chain of Counterfeits
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🗯 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐀𝐦𝐚𝐳𝐨𝐧'𝐬 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲 𝐒𝐞𝐫𝐯𝐢𝐜𝐞? Transparency is a product serialization service ensures authenticity, improves customer trust, and optimizes supply chains. 𝐇𝐨𝐰 𝐝𝐨𝐞𝐬 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲 𝐛𝐞𝐧𝐞𝐟𝐢𝐭 𝐀𝐦𝐚𝐳𝐨𝐧 𝐬𝐞𝐥𝐥𝐞𝐫𝐬? With the help of this service Amazon sellers are able to prevent the sale and shipment of counterfeit and inaccurate products. This helps them to proactively protect their brand and customers from counterfeits. 𝐇𝐨𝐰 𝐜𝐚𝐧 𝐛𝐫𝐚𝐧𝐝𝐬 𝐞𝐧𝐫𝐨𝐥𝐥 𝐟𝐨𝐫 𝐭𝐡𝐢𝐬 𝐬𝐞𝐫𝐯𝐢𝐜𝐞? To enroll, register your brand in Amazon Brand Registry, secure a government-registered trademark, and have a GTIN. 𝐏𝐫𝐨𝐚𝐜𝐭𝐢𝐯𝐞𝐥𝐲 𝐩𝐫𝐨𝐭𝐞𝐜𝐭 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐰𝐢𝐭𝐡 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲 𝐟𝐨𝐫 𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲 𝟐𝟎𝟐𝟒 𝐛𝐲 𝐞𝐧𝐫𝐨𝐥𝐥𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐩𝐫𝐨𝐠𝐫𝐚𝐦 𝐭𝐨𝐝𝐚𝐲. 😉 💥 https://lnkd.in/dzby7925 #Amazon #BrandProtection #Transparency #CounterfeitPrevention
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As Black Friday approaches, it’s important to understand the implications of resale price maintenance and horizontal conspiracies in antitrust law. 🏷️⚖️ These practices can influence how businesses set prices and engage in competition, affecting the deals you see this shopping season. Equip yourself with knowledge on these legal dynamics to make informed purchasing decisions and support fair market practices. Dive into our latest article to learn more! 👉 https://lnkd.in/e58NxgNP #BlackFriday #AntitrustLaw #ResalePriceMaintenance #ConsumerRights #MarketCompetition #FairPricing #ShoppingSeason #BonaLaw #LegalInsights #RetailLaw
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Counterfeiting poses a serious threat to intellectual property rights and the global economy. The practice involves illegally replicating products or symbols protected by IP rights, leading to significant profits for counterfeiters. This issue extends beyond luxury items to everyday products, impacting consumer safety, brand trust, and innovation. With counterfeit products accounting for 5 to 10% of global trade, businesses face substantial economic losses. The rise of e-commerce has facilitated the spread of counterfeit goods, necessitating robust strategies to combat them. Key approaches include registering IP, monitoring online platforms, securing supply chains, employing new technologies like QR codes, educating consumers, fostering international collaboration, and pursuing legal action against counterfeiters. By implementing these strategies, stakeholders can protect their brands, maintain consumer trust, and create a safer online marketplace. #CounterfeitGoods #IPRights #BrandProtection #ECommerceFraud #AntiCounterfeiting
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Counterfeit chaos threatens brands everywhere! In today's fast-paced digital marketplace, counterfeit goods have become a rampant issue, undermining the integrity of authentic brands and creating a landscape of confusion for consumers. These deceptive products not only damage the reputation of legitimate businesses but also pose significant risks to consumers who may unknowingly purchase inferior or unsafe items. The reality is that only the boldest brands will rise above this challenge, armed with innovative invisible encryption techniques and fierce intellectual property protection strategies. Are you prepared to fight back against this growing threat? It’s time to take a stand and safeguard your brand's identity, reputation, and revenue. By embracing cutting-edge technology and proactive measures, you can effectively combat counterfeiting and ensure that your products stand out in a crowded marketplace. Together, we can create a safer shopping experience for consumers while protecting the unique value of your brand. Let’s unite in this fight for authenticity and quality—because your brand deserves nothing less than victory! https://lnkd.in/e6WEsfy5!
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📢 Attention Consumers and Businesses!📢 The FTC is committed to safeguarding and promoting competitive markets for the benefit of consumers and businesses. We want to remind everyone about the importance of truthful advertising. Misleading advertising and charging prices above the advertised price are serious violations that undermine consumer trust, distort the markets, and thereby negatively impact the economy. 🔍 Key Points to Remember: - Truthful Advertising: All promotional materials should accurately reflect the product or service being offered. - Advertised Prices: Businesses must honour the prices they advertise. Charging more than the advertised price is unlawful. If you encounter misleading advertisements or find that you're being charged more than the advertised price, report it to the FTC. Let's work together to maintain a fair and transparent marketplace! #FairTrade #ConsumerProtection #FTC #TruthInAdvertising #FairCompetition #KnowYourRights Stay informed and vigilant! 💡👥 -----------------------------------------------------------------------
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Black Friday is around the corner! Are you ready? With #BlackFriday and #CyberMonday approaching, eCommerce platforms will soon experience a surge in sales due to promotions and price discounts. But did you know that to stay compliant with the EU’s Omnibus Directive, retailers must not only display the price reduction, but also show the lowest price the item was sold at within the previous period of 30 days? Evidency’s qualified #timestamping service is here to ensure your eCommerce business is fully compliant, providing qualified timestamps to track your promotional price changes and provide strong evidence of compliance in case of control. Get the peace of mind you need with Evidency's timestamping solution for transparent, compliant pricing. Learn more about how Evidency supports eCommerce businesses here: https://lnkd.in/edy6Ejg6 #OmnibusDirective #eCommerce
Omnibus regulation: Timestamping Promotional Prices
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🛡️Brand protection is crucial in the online marketplace. Are you certain about what your brand is conveying? Without proper safeguards, counterfeit products can infiltrate the market, leaving customers vulnerable. Safeguarding your brand isn't just about protecting your image, it's about safeguarding your customers. Contact us for a free brand audit today. Don't let fakes fool your customers. #BrandProtection #CounterfeitAwareness
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Combatting Counterfeits: Protecting Consumers and Upholding Integrity In today's globalized world, counterfeit goods are a significant challenge to businesses and consumers alike, posing a threat to intellectual property rights and consumer safety. As professionals committed to excellence and integrity, it is our responsibility to tackle this pressing issue head-on. Counterfeit products not only erode trust in brands and legitimate manufacturers but also compromise consumer safety. From luxury items to essential commodities, counterfeit goods often lack the quality assurance and safety standards upheld by authentic manufacturers. This puts consumers at risk of potential harm, while legitimate businesses suffer reputational damage and financial losses. The proliferation of counterfeit goods is not limited to street markets; it has infiltrated online platforms and e-commerce channels, making detection and enforcement increasingly challenging. As professionals, it is our duty to remain vigilant and proactive in identifying and combating counterfeit trade, both offline and online. To address this complex issue effectively, collaboration is paramount. Businesses, governments, and consumers must work together to implement robust strategies and solutions. This includes investing in anti-counterfeiting technologies, strengthening regulatory frameworks, and raising awareness among consumers about the risks associated with counterfeit products. At the heart of this effort lies a commitment to upholding integrity and protecting consumer rights. By fostering a culture of transparency and accountability, we can create a marketplace where authenticity thrives, and consumers can make informed choices with confidence. Let us leverage our collective expertise and resources to combat counterfeiting, safeguarding consumers, preserving brand integrity, and fostering a fair and trustworthy marketplace for all. Together, we can make a tangible difference in the fight against counterfeits. #CounterfeitGoods #ConsumerProtection #BrandIntegrity #MarketplaceIntegrity
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Are you shopping online with Nike, Christian Dior, Chanel or other online retail website? You may want to watch this video. Online scamming is more prevalent in 2024 than it's ever been before. These online retailer websites can be faked very easily by Chinese scammers. Before you are aware of what happened, your bank account is completely wiped out or your credit card is completely maxed out. Watch this video for more information. https://lnkd.in/djeaBJPP
China Behind One of the World's ‘Largest Online Scams’! Beware! DON'T SCAN QR CODES
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