The Harris Poll’s Post

Well, it's not everyday that little old me gets asked to be in a national white paper on the industry I eat, sleep, breathe and repeat daily, but, here we are. You know me, I don't pull punches like Mike Tyson did against Jake Paul. I say what I mean, and mean what I say. With that, you can take a gander at my thoughts and argue that I am right, wrong, delusional or batshit crazy here. Here is a little overview of what is inside this fine piece entitled, Digital "Ad-tastrophe." Consumer and Industry Perspectives. (I'd click on that title too). -Consumer Frustration: Intrusive ads are a major pain point for users, even more so than security and privacy concerns. -Demand for Control: Consumers overwhelmingly want limits on digital ads and more control over the value exchange for accessing free content. Download the full report here: https://lnkd.in/gEam_QWu. Read on McDuff. #digitaladvertising #adtech #consumerexperience #adblocking #eyeo #harrispoll

First-Party Data: The New Currency of Customer Connection    Drawing from IAB’s 2024 “State of Data” Survey, Adweek X Fetch report a seismic shift: 71% of US businesses are now prioritizing first-party data collection, up from 41% just two years ago. Why? Because zero- and first-party data deliver what third-party cookies never could: accurate, reliable personalization across all channels.    Enter Finch Collective. Inspired by McKinsey's "Third Wave of Communication," we empower local entrepreneurs to leverage their most valuable asset: their community. Our approach combines a secure data clean room, strategic data partnerships, and community insider engagement to turn the cookie apocalypse into your growth engine.  As third-party cookies fade, how prepared are you to harness the power of first-party data?   #DigitalAdvertising #FirstPartyData #DataPrivacy

What are VIDs? What data are needed to construct them? How are they generated? How do they help in cross-platform measurement? This new guide by #theARF Analytics Council delves into these questions and more to shed light on a complex subject of growing importance. The guide is available for all ARF members. #VIDs #VirtualIDs #advertising #advertisingresearch #campaignmeasurement

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