Harsh Mahajan’s Post

Excited to share some secrets behind successful marketing campaigns with the latest insights from the The Center for Human Insight! 🎯 I had the opportunity to chat with Michael Mace about the world of optimization and key strategies that show how data-driven insights can transform website experiences and drive results. In this article, I explore the power of experience testing, a crucial tool for any marketer looking to fine-tune their approach and maximize impact. From A/B testing to triangulating data for analysis, these techniques allow us to understand what truly resonates with our audience and make informed decisions. As someone passionate about creating the best possible experiences for users, I believe in the importance of continuous improvement. It's about making the right changes that drive engagement and conversions. 💡 Check out the full article to learn more about these strategies and how they can elevate your marketing game: https://lnkd.in/g2XsPjUS #Marketing #Optimization #ExperienceTesting #DataDriven #MarketingStrategy #ContinuousImprovement #CenterForHumanInsight

🚀 Why Not All Marketing Efforts Can Be Measured by ROI 📊 This is a controversial topic. As marketers, we strive to quantify the success of our campaigns, primarily through ROI. However, not all marketing efforts lend themselves to this measurement. Here are a few reasons why: Intangible Benefits: Campaigns focused on brand awareness and customer engagement can yield long-term loyalty but may not show immediate returns. Attribution Challenges: With multi-touch attribution, assigning value to each consumer interaction across various channels becomes complex. Time Lag: Strategies like content marketing and SEO often take time to pay off, obscuring immediate ROI assessments. Qualitative Outcomes: Changes in customer sentiment and social impact initiatives can enhance brand reputation but are hard to quantify. Market Variability: External economic factors and competitor actions can influence marketing effectiveness, complicating ROI calculations. Complex Customer Journeys: Modern consumers take non-linear paths to purchase, making it difficult to track the effectiveness of specific marketing efforts. While ROI is an important metric, a more holistic approach that considers both quantitative and qualitative factors will provide a clearer picture of marketing success. Understanding the broader impact of our efforts can lead to better decision-making and strategy development. What are your thoughts on measuring marketing success? Let’s discuss! 💬 #Marketing #ROI #BrandAwareness #CustomerEngagement #MarketingStrategy #BusinessGrowth

Quite insightful post by 👾 Alex Virden in a reply to my (almost occasional) comment.

"Genuine innovation in marketing is getting sacrificed for the sake of ticking off trendy tactics...any tips how to overcome this?" A great question by Alex Perchikov on Brendan Hufford's recent post. As a product marketer who collaborates with growth and demand gen teams on creating campaigns, landing pages, webinars, videos, and the occasional trendy tactic, I have some thoughts: 1: Know Your Product AND Positioning: I know this sounds basic, but shockingly, a number of marketers don't know how to use the product they market. This knowledge gap makes it easy to come up with flashy "brand" campaigns that sound great (and only sound great). Taking the time to do customer tours, win/loss, advisor sessions, and CAB sessions WHILE becoming a power user will get you to the point where you can be creative, innovative, and accurate. *Step 1 MUST be done before step 2* 2: Pre-Qualify Ideas: Don't pour resources into every new marketing whim. Briefly test its potential against growth KPIs and historical data, hypothesize, and then trial an MVP. This will save time and resources while stopping/pausing the "hey, i just saw company x do this. They got a ton of engagement, so let's copy and roll out our campaign tomorrow." Slack. How to pre-qualify: >Cut to the Chase:  My go-to? Asking, "So what?", "What else?" and "Now what?" to strip down marketing ideas to their essence. > Align with Core Business Objectives: Ensure that your marketing efforts are closely aligned with your business's objectives. >Embrace the Basics: Simply put, the most effective marketing moves aren't always flashy. Most of the time, foundational stuff works best with a creative approach layered on top. Trendy tactics can work, I'll admit it. I've seen it with my own eyes. But using them goes one of two ways:  1) building a brand up to something it's not  OR  2) surprising, delighting folks at the front to bring them down a marketing experience that *actually* aligns with the product, value, and buyer need. BH's post is linked in the comments. #productmarketing #B2Bmarketing

Ignore All Marketing Advice Tired of underwhelming marketing results? It's time to challenge conventional wisdom. The Problem  Underperforming marketing efforts  Lack of clear strategy  Inefficient budget allocation Debunking Marketing Myths  ↪ Ignore these misconceptions:  ↪ Endless social media posts drive sales.  ↪ Large ad budgets guarantee success.  ↪ More followers equals more sales. 5-5-5 Breakthrough Framework   5 Core Principles  ✔ Customer-centric messaging: Understand audience needs.  ✔ Value-driven content: Educate, inspire and engage.  ✔ Strategic partnerships: Collaborate, expand and innovate.  ✔ Data-driven insights: Inform decisions with analytics.  ✔ Authentic branding: Consistency, transparency and genuineness. 5 Essential Tactics  ✔ Email nurturing: Personalized campaigns.  ✔ SEO optimization: Quality content drives organic traffic.  ✔ Influencer collaborations: Strategic partnerships.  ✔ User-generated content: Social proof.  ✔ Continuous learning: Stay updated on industry trends. 5 Key Performance Indicators (KPIs)  ✔ Conversion rates: Measure campaign success.  ✔ Customer retention: Loyalty and repeat business.  ✔ Website traffic: Growth and engagement.  ✔ Engagement metrics: Interaction and sentiment analysis.  ✔ Return on Investment (ROI): Efficiency and profitability evaluation. P.S. Do you have any marketing advice? Share it in the comment section. #555Marketing #GrowthStrategy #DigitalMarketing #ResultsDriven #MarketingFramework

🎯 Why Personalization is the Key to Modern Digital Marketing Let’s face it—nobody likes generic ads or emails. People want to feel seen and understood. That’s why personalization is so important in digital marketing today.  Here’s how it makes a difference:  1. It Grabs Attention 👀   When your content feels personal, people are more likely to stop scrolling and pay attention. A simple name or tailored message can go a long way.  2. It Builds Trust 🤝   Personalization shows that you understand your audience’s needs. When people feel connected to your brand, they’re more likely to trust you.  3. It Boosts Engagement 💬   Customized recommendations or offers can lead to more clicks, more interactions, and better results. People love content that feels “just for them.”  4. It Increases Sales 💸   Personalized marketing helps guide customers to the right product or service. This not only improves their experience but also helps your business grow.  💡 How to Start:     - Collect customer data like preferences or past purchases.     - Use tools to send personalized emails or recommend products.     - Segment your audience so your message fits their needs.  👉 Takeaway: Personalization isn’t just a trend—it’s how you stand out in today’s crowded market. Start small and watch how your audience responds!  Do you use personalization in your marketing? Share your tips in the comments!  #DigitalMarketing #Personalization #MarketingTips #CustomerExperience #BusinessGrowth  

“Marketing isn’t what you think it is.” Marketing isn’t about plastering logos or catchy taglines everywhere. It’s not just running ads or creating content in isolation. And it’s certainly not relying on “virality” to drive results. Here’s everything marketing isn’t: 🚫 Marketing isn’t a shortcut to success. Without a solid product-market fit or operational alignment, even the best campaigns will underperform. 🚫 It’s not about launching campaigns based on assumptions. Effective marketing requires data-backed strategies, testing frameworks, and continuous optimization cycles. 🚫 Marketing doesn’t stop at customer acquisition. Retention, loyalty, and advocacy are just as critical as the initial conversion. 🚫 It’s not limited to the marketing department. A cohesive customer experience depends on cross-functional integration—sales, customer support, and product teams must align. 🚫 Marketing isn’t about broadcasting a generic message. It’s about delivering personalized, context-aware solutions that match customer expectations at each touchpoint. So, what is marketing? >It’s a blend of behavioral psychology, market analytics, and creative execution. >It’s the ability to map customer journeys and identify key leverage points. >It’s leveraging technology and tools to automate while maintaining authenticity. Good marketing captures attention. Great marketing delivers measurable outcomes. Marketing done right transforms customers into advocates and businesses into brands. #Marketing #Strategy #DataAnalytics #CustomerExperience #GrowthHacking

The Secret Sauce to Successful Digital Marketing: PERSONALIZATION! Hey LinkedIn family, Imagine a world where every ad, email, or social post feels like it was tailor-made just for YOU. That's the magic of personalization in digital marketing! Personalization isn't just a trend—it's the game-changer that turns casual browsers into loyal customers. Here’s why: Connection Over Content: When your audience feels understood, they’re more likely to engage. Personalized content speaks directly to their needs and desires. Higher ROI: Personalized marketing efforts have been shown to deliver significantly higher returns. Why? Because they resonate on a deeper level. Customer Loyalty: Building a relationship based on personalized interactions fosters trust and loyalty. Your customers feel valued, and that feeling turns into repeat business. Data-Driven Decisions: Personalization leverages data to create more effective strategies. It's about knowing your audience better and delivering what they want, when they want it. Ready to make your digital marketing more impactful? Consider these tips: -Segment your audience for tailored messaging. -Use dynamic content in your emails. -Leverage behavioral data for personalized web experiences. -The future of digital marketing is personal. Let's connect and chat about how --you can harness this power for your business! Message us at Acceleration Driven for an exclusive consultation! Only a few slots left! #DigitalMarketing #Personalization #MarketingStrategy #CustomerEngagement #DataDriven #ROI #CustomerLoyalty #AccelerationDriven Let's make your marketing more meaningful! Drop your thoughts below or hit that like button if you agree. 👇💬

🔄 #WisdomWednesday: Marketing Then vs. Marketing Now 🔄 The marketing world has seen some serious changes over the years—kind of like going from riding a horse and buggy to a self-driving car. We’ve gone from traditional tactics to today’s data-driven digital strategies. Let’s take a quick trip down memory lane and see just how far we’ve come: Marketing Then: 📺 Mass Media Madness: TV, radio, and print were where it was at. Marketers had to go big or go home, casting a wide net and crossing their fingers that they’d catch a few fish. 🛒 All About the Product: It was all about showing off the goods—features, benefits, and why this product was the best thing since sliced bread. The goal? To inform & persuade all with one-way communication. 🗣️ One-Sided Conversations: Feedback was slow, and getting a real dialogue going with customers was difficult. It was more about telling, not really about listening. Marketing Now: 🌐 Digital Domination: Fast forward to today, where digital channels like social media, search engines, and email are the real MVPs. Now, we can target specific audiences with precision & see the results in real-time. 🎯 Customer First: The modern marketer knows it’s all about the customer experience. We’re crafting value-driven content that speaks directly to what customers need, want, and dream about. 🤝 Engagement Everywhere: Today, marketing is a 2-way street. Brands listen, engage, and build communities, making the whole process a conversation rather than a one-sided lecture. The evolution of marketing shows us just how important it is to understand and connect with our customers on a deeper level. As we move forward, the magic happens when we blend the tried-and-true wisdom of traditional methods with the cutting-edge innovations of today’s digital landscape. So, how do you balance the old-school charm with the new-age tech in your marketing strategy? #MarketingEvolution #DigitalMarketing #CustomerEngagement #MarketingStrategy #WisdomWednesday #HigherEd #HigherEdMarketing

🎯 Proving Marketing ROI: The Real Deal for CMOs 🎯 Hey fellow marketers and CMOs, let's have a quick reality check! 🚀 In the chaotic world of marketing, proving ROI can feel like trying to catch a unicorn 🦄. But fear not, because CMSWire has broken down the mystery in 5 straightforward steps. 🎉 1 Start with Clarity: Know your goals like the back of your hand. If you can't define success, how can you achieve it? 🤔 2 Data is Your BFF: Dive into analytics and metrics. Numbers don't lie, and they're your best friends in making data-driven decisions. 📊💡 3 Customer Journeys Matter: Understand and map out how your audience interacts with your brand. It's all about creating that seamless experience. 🌟 4 Tech Tools are Gold: Leverage the latest tech to track, analyze, and report your results. Be the tech-savvy CMO that everyone looks up to! 🤖🔧 5 Communicate Results: Share your findings and insights with stakeholders. Make it clear how your efforts are moving the needle. 🗣️📈 So, let's stop chasing unicorns and start using these steps to show real, tangible results! 💪✨ Check out the full article here for more insights. https://lnkd.in/eUZS2NGc #MarketingROI #CMO #DataDriven #TechTools #CustomerJourney #MarkMansonStyle