New Resource for Sports Facility Owners: FREE Download We’re excited to share The Ultimate Guide to Growing a Sports Facility. A detailed resource designed to help you take your business to the next level. Whether you’re focused on increasing revenue, attracting new members, or optimizing daily operations, this guide is packed with actionable insights to help you succeed. Click the link below! https://lnkd.in/gkMfa8yt #SportsFacilityGrowth #BusinessOptimization #SportsIndustry #RevenueGrowth #FreeDownload
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🚨 Pro Tips: For Aspiring Sports Industry Professionals... ❌ What they won’t tell you: Social media isn’t just for people to follow you—it’s your best secret tool for building a sustainable brand. 💎 Set yourself apart: Post detailed insights, comment on industry news with more than emojis, and share your real journey including struggles. A strong online presence WILL attract opportunities. Follow for more! #linkedinsports #sports #sportsindustry #community
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𝐀𝐭𝐡𝐥𝐞𝐭𝐞𝐬, 𝐲𝐨𝐮𝐫 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐛𝐫𝐚𝐧𝐝 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐠𝐫𝐞𝐚𝐭𝐞𝐬𝐭 𝐚𝐬𝐬𝐞𝐭! In today’s digital age, being great on the field isn’t enough—you need to dominate off the pitch too. A strong personal brand connects you with fans, attracts sponsorships, and opens doors to long-term opportunities. Here’s how I help athletes build and manage their brands: • Creating consistent, engaging social media strategies. • Managing collaborations and sponsorships to align with your values. • Streamlining operations so you can focus on performing at your best. Want to learn more about building a winning and long-lasting brand? Swipe through this carousel for insights and let’s connect to take your brand to the next level! Tag an athlete who might need this! 📩 𝐄𝐦𝐚𝐢𝐥: 𝐣𝐮𝐥𝐢𝐞𝐭𝐧𝐨𝐚𝐡𝐯𝐚@𝐠𝐦𝐚𝐢𝐥.𝐜𝐨𝐦 #AthleteBranding #VirtualAssistant #PersonalBrand #AthleteSupport #LinkedInCommunity #60DaysLinkedInChallenge
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Ever wondered why athlete partnerships are a game-changer for brands? Leveraging athlete influence can catapult your brand into the spotlight. Here’s how: 1️⃣ Authentic Engagement: Athletes naturally drive genuine interactions, making your brand relatable and trustworthy. 2️⃣ Expanded Reach: Tap into their follower base to access new and diverse audiences. 3️⃣ Compelling Content: Their stories and achievements offer fresh, authentic content that resonates deeply with fans. To maximize success, align with athletes whose values echo your brand’s mission. Have you worked with athlete partnerships? Share your experiences below! 👇
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As marketers, finding new places to gain exposure for your brand is key, typically the more effective the more crowded(i.e mainstream search keywords) or expensive (billboard) it is. Is it the hot new social media network, or the new sports bar that opened in your city that could do a partnership. However creativity like this can benefit a brand and the artist hosts this ad on their vehicle trailer while traveling around the region or country. Spend some time next week to help your brand or client's brand(s) find new opportunities(blue ocean strategy). - Brian EBOOST's Superfuel #MarketingOpportunities #Exposure #brandstrategy #innovation #creativity
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Dive into the essential roles that drive every professional sports team’s success, from coaches to marketing experts and beyond. #BehindTheTeam #SportsIndustryInsights #PoweringSuccess
Industry-Based - The Vital Role Of Sales In The World Of Professional Sports
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The #Trends You Need to Know for 2025: Partnerships, Parties, and Pickleball...? 👇 2025 is around the corner, and some exciting trends are a must. Here’s the scoop: 🤝 Surprising #brand #collaborations are the new black. Who knew oreo-flavored soda could go viral? ("viral" might be a strong word—but you get the idea.) According to a Brandwatch survey, 36% of marketers think unexpected partnerships will be the “it” trend in 2025. Why? Because they’re fun, unexpected, and get people talking.📢 Think outside the box, folks—way outside. 🎉 In-person experiences are the new love language. Forget boring booths or run-of-the-mill events. Brands are going big, creating #immersive #experiences that make people go, “I need to post this right now.” Whether it’s an epic VR adventure or a cozy pop-up café with live music, it’s all about leaving your audience starry-eyed (and Instagram-happy). 🏃♀️ #Communities are where it’s at. From pickleball leagues to run clubs, people are flocking to group activities for fitness, friends, and maybe even a little romance (wink wink). Mentions of run clubs jumped 52% in just six months, and social club chatter hit 153k mentions with 14% more people joining the convo. The bottom line? 2025 is about big ideas, bolder connections, and—yes—more pickleball. So, get ready to partner up, wow your audiences IRL, and tap into the #power of #community. What trend are you most excited to see? Let’s hear it in the comments! 👇 https://lnkd.in/dSRQka9x
Digital Marketing Trends 2025
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Is Engagement Actually Costing Us Money? According to our Sports Leadership Benchmark Report, 69% of sports organisations are not measuring the cost-per-acquisition of each new data record and 81% have no way of knowing what the lifetime value is of each customer. In summary, this means that the vast majority of sports organisations have no idea whether it is costing more to acquire customers than those customers are actually spending with them. This is according to the recent PTI Sports Leadership Benchmark report which you can download from www.ptidigitalgroup.com In recent years it has become a mantra that we all need to be “engaging” fans more but it appears to be unclear for many as to what end. In our view “engagement” should always have the acquisition of data (whether new customer data or learning more about existing customers) at its core. However the data from our report suggests that sports organisations are not measuring key metrics that would determine whether or not all that “engaging” is driving value or even perhaps costing organisations money. There is a general lack of control over both marketing spend and revenue generation. We often see organisations measuring the wrong things – very often social media metrics – that are interesting anecdotally and are easy to measure but which don’t genuinely move the dial as regards key business drivers. These metrics can often give a sense of comfort and create the illusion that everything is improving but at a time when the industry is awash with talk of D2C revenues, we tend to find there is a disconnect between these metrics and those that actually make a difference. In keeping with our previous posts around technology driving operational efficiencies, so too should data be used to measure marketing efficiencies. Having clarity over who your customers are and what their propensity is to spend is critical. Our experience – as outlined in the report – is that there are very few sports organisations focussed on – and with the freedom to deliver – capital growth i.e. investing in developing brand equity and customer relationships. For the vast majority “marketing” is just a proxy for helping to sell: short-term actions for short-term objectives. There so much potential to improve both metrics, but not without proper measurement.
Home - PTI Digital
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𝗚𝗮𝗺𝗲-𝗖𝗵𝗮𝗻𝗴𝗲𝗿 𝗧𝗮𝗰𝘁𝗶𝗰𝘀: 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗻𝗴 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗙𝗮𝗻 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗶𝗻𝘁𝗼 𝗬𝗼𝘂𝗿 𝗦𝗽𝗼𝗿𝘁𝘀 𝗖𝗹𝘂𝗯'𝘀 𝗡𝗜𝗟 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 ! In today’s competitive sports landscape, leveraging Name, Image, and Likeness (NIL) opportunities is crucial for sports clubs and organizations. But how can you stand out? The answer lies in virtual fan engagement! By embracing innovative digital platforms, your club can create meaningful connections with fans, enhance loyalty, and maximize NIL potential. Here are a few strategies to consider: 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀: Host virtual meet-and-greets or Q&A sessions with athletes to foster a personal connection between players and fans. 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Offer behind-the-scenes access through live streams or exclusive videos that showcase training routines or personal stories. 𝗙𝗮𝗻-𝗖𝗲𝗻𝘁𝗿𝗶𝗰 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Develop campaigns that encourage fan participation—think contests where fans can win merchandise by sharing their favourite moments. 𝗨𝘁𝗶𝗹𝗶𝘇𝗲 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: Engage with fans on platforms they love; create polls, challenges, or even fun trivia games related to your club. Integrating these tactics not only enhances fan engagement but also opens up new avenues for athletes to monetize their NIL rights effectively. Are you ready to take your NIL strategy to the next level? Let’s discuss how “VHIZLE” can transform the way you connect with your fans! #SportsMarketing #NILStrategy #FanEngagement #VirtualExperiences
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Creators and talent managers: That’s how you form long-term partnerships and become sponsorships magnet: 1) Focus on brands that align with your audience's interests. It’s a long-term game. 2) Treat each sponsorship as if your life depends on it. Craft seamless integrations that organically blend into your content. 3) Schedule a call with the brand before working on the promotion. You'll get deeper insights to their needs and existing successful strategies. 4) Analyze video stats post-publishing, particularly the audience retention graph. See which parts viewers skipped to refine your next integrations. 5) Follow up with the brand to get feedback on campaign outcomes and show interest in an ongoing collaboration. That will encourage them to reconsider you even if initial KPIs weren’t met. 6) Avoid charging fixed rates. While brands typically offer a set CPM range to creators, Channels with perfect alignment often get treated differently, potentially getting 2-3X higher CPM rates. 7) What’s your seventh? #influencermarketing #creatoreconomy
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Brands can create more impactful and lasting relationships with consumers through the emotional connections that sports partnerships can provide. Learn how top brands are leveraging these connections. ⚽
The Emotional Value of Sports Partnerships in Marketing | Colling Media
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