Haru’s Post

Social Live Commerce continues to grow specially for categories such as Clothing, Skincare, Footwear even Electronics in some countries. It's definitely a great way to get attention from new customers and a great tool for the showcase of new launches. So here is a complete playbook, a blast from the past (a little dated) - a book that will help you structure and think through your Live Commerce shows. You can also download the same from Cheil's website too. Thanks to Alisha Bhatia who had put this together with me, the designers Purwa Chauhan and Sandeep Aryan for bringing it alive and Sourav Ray for the idea to put this together. Incase you are a small brand who wants to understand how to kickstart your Live Commerce shows, you can connect with me at the link in the comment.

Let's talk about the future of customer experience: Co-creation. If your product isn't customizable, it's time to rethink your strategy! Case in point: Void Reincarnations has taken social media by storm with their anime customized shoes. In a world where everyone craves uniqueness, offering the same old options just doesn't cut it anymore. People are looking for products that resonate personally with them Here's how you can embrace customization: → Engage in co-creation with your customers. → Offer side accessories for personalization. These anime shoes by Void Reincarnations are more than just footwear; they're a statement! What do you think of these shoes? Repost with your thoughts if you find it cool! 😎

Missed connections cost money—$60k to be exact. Our footwear client fixed this with one tool. Klaviyo loses track of returning visitors due to their 7-day cookie expiration, essentially treating them like strangers. That’s lost revenue, plain and simple. With Signal, we identify those returning visitors and drop them back into the right flows, picking up where they left off. No missed opportunities. No starting over. Just a seamless customer journey that for H Footwear, led to $60k in extra sales. Here’s the bottom line: If you don’t know where your customer is in their journey, you’re leaving money on the table. Identifying and engaging them at the right time is how you unlock real revenue. Remember, it’s not about more tools—it’s about using the right ones to connect with customers when it matters most.

Marketers listen up:  Youth aren't just buying products anymore. They're investing in experiences. Think about it. A pair of shoes?  It's not just footwear. It's an adventure waiting to happen. A concert ticket?  It's more than a few hours of music. It's memories made. Here's the secret: Understand their desires. They're looking for stories to tell. Moments to share. Transform your product into an experience. Sell the journey, not the item. Tips to get you started: 👇 

Half of your neighbours are already using these products, and you've probably accidentally even twinned with them! I'm talking about the products from Zudio, a fast-growing fashion chain by Tata Group! It's crazy how it's grown so rapidly in the recent years! Here's how this giant captured the market share: 1. Low pricing I love how their products have premium quality but are affordable to the common masses. Talk about the range of footwear, especially! 2. Keeping up with trends Anything new and latest in the world of fashion? It'll have you covered. You'll find the cutest and the trendiest pieces here. 3. Diversity It has become synonymous with everything fashion. From socks to pants, you get everything there. Clothes, make-up, footwear, accessories, skincare, and what not? They have Everything. 4. Organic traction It's price point and collection are such that it has become a consumer-funded business, and every influencer has become their evangelist. 5. Target audience Well, they cater to literally everyone. From kids to adults, you'll find products from all categories. 6. Inclusivity They prioritise consumers and launch contests and activities to make sure that they can participate. For example, there was a contest where you could upload a picture with any of their outfits and get featured at one of their outlets! 7. Steady growth Slow and steady it is! Since 6 years, it has only grown incrementally with no rush and losses. 500+ stores in 160+ cities across India! That's strategic expansion that every business needs to learn from! Hence, three pillars that helped it flourish: bridging the gap, innovation, and right positioning! What's your favourite product and marketing strategy from their growth? 

🎉 Exciting News for Retailers! 🎉 For just €0.40, you can transform your shoppers into loyal brand ambassadors Our tool combines an API and a customer dashboard that seamlessly integrates into your online store, enhancing the shopping experience significantly. 📏 With Shoefitr.io, each customer can simply take a photo of their feet, and our technology will recommend the perfectly fitting shoe size, tailored not only to foot dimensions but also considering the unique characteristics of your brand's footwear. It's incredibly simple to use. 👏 Reduce Returns 👏Increase Satisfaction 👏Boost Loyalty 👀 Don't just take our word for it, check out our demo video to see Shoefitr.io in action and discover how easy it is to integrate this tool into your website.

If you're a footwear brand & you're not using microsites, you're leaving money on the table. Microsites are like a storefront with the perfect sales assistant inside that tailors the experience to each customer who walks in. The best part? You don't need to be an ecommerce giant to do it. Create engagement-driving microsites that: 1) Promote exclusive collections 2) Provide detailed product information 3) Educate consumers on how to use your product Microsites help create a highly relevant and personalized shopping experience that most customers crave. They allow your brand to compete on a level playing field, even if you don’t have the resources to build a full-fledged ecommerce store. So, if you're not leveraging microsites, it's time to step up your game! Here's how Olukai is using microsites to make their events more profitable https://lnkd.in/gTWJcXvE

Improve CVR for your apparel collections using DPAs. - Get a data feed tool if you don't have one already. - Set a trigger for when a product is almost out of stock, remove it from the data feed automatically. - This way if a product in your collection is about to be sold out, it doesn't cause frustrations for your buyers if they can't buy it from your ads. This should help improve your conversion rate by over 10%. But it depends on how many low stock SKUs you have, the more you have the better this will work for you. Follow me for more tips to scale your apparel & footwear brands.

👉 Allbirds creates thoughtfully designed footwear that combines comfort, quality and style. 👟 Excited to introduce our valued customer, Allbirds Korea! As an Allbirds fan myself, I have to say, I’m loving wearing their shoes. 😃 Allbirds is renowned for its simple design, comfort, and commitment to sustainability. However, shoes aren’t typically replenished often, which created a need to customize their existing flows. Their goal was to encourage first-time customers to make repeat purchases and to reach a broader audience. Want to see how Retentics helped address Allbirds’ needs? Check out our case study for all the details! 🧑🏻💻

From fashion flop to Gen Z’s fave footwear 🐊 Crocs went from ridicule to iconic. And they're using social as a playground where they break all the rules. Here’s what’s driving their success: 🧢 Mastering meme culture. Crocs leans into the jokes and turns them into viral gold 🤝 Collabs that click. Justin Bieber x Crocs? A perfect storm of street cred and product drops 🎬 UGC chaos. They’re fuelling fan creativity with reposts that are both absurd and hilarious But Crocs isn’t just trending - they’re building a community of die-hard fans who can’t get enough. Plenty of lessons below for brands looking to make their mark, build fandoms and shape culture.