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Takeaways you should know from TikTok itself👇 1st Takeaway: TikTok introduces users to new topics. Users are 1.8x more likely to discover topics they didn't know they liked on TikTok. 2nd Takeaway: C & C matter (Creativity & collaboration). Leave aside traditional advertising. Content on TikTok is designed to be reinterpreted and built upon. Create videos and storylines. 3rd Takeaway: Brand trust is built on TikTok. TikTok gives customers an open line of communication with brands. Majority of viewers trust a brand more if they see them on TikTok. Which takeaway stood out the most to you? #tiktok #adagency #dubaiagency #socialmedia #digitalmarketing #performancemarketing

As video content continues to dominate, LinkedIn's latest research highlights the effectiveness of Connected TV (CTV) campaigns for marketers seeking to boost brand visibility and engagement. This Social Media Today article explores how CTV campaigns can drive brand awareness and foster deeper connections with viewers, making it a valuable tool for marketers looking to leverage video content effectively. 📺✨ Discover the full insights here: https://lnkd.in/g8DpgzSu #CTV #VideoMarketing #BrandAwareness #Innovation #MarketingStrategy

Kudos to Publicis Group for Spearheading PMCI's Monthly Content Catch-Up! It's great to see Publicis Group, led by Sha (Shatrughan), taking the initiative to bridge the gap between agencies and partners. Their PMCI's Monthly Content Catch-Up is a commendable effort to keep media agencies informed about the latest content and innovation opportunities across broadcasters and publishers. As Publicis Media rightly stated, "staying connected and innovative is key." The "Xa mặt cách lòng" ("out of sight, out of mind") philosophy behind this initiative shows their commitment to fostering collaboration and generating innovative ideas. This is the way forward - a collaborative effort where partners are seen as part of the team, and everyone can come together to brainstorm and elevate the standards of advertising. By giving a chance to the many creatives whose talents need this platform, Publicis Media Groupe is setting a great example of inclusivity and innovation. It's much appreciated that Publicis has invited mid to small players to be part of this event. This inclusive approach is the key to breaking the norms and unleashing the full potential of the advertising industry.

With TikTok now shifting their focus to horizontal video how do you think that changes your content strategy as a creative? After it felt like so many people got it engraved into their brain to shoot vertical video, now the trend is shifting. Me personally I think it’s because they are creating an opportunity for ad space. I personally don’t like this, I loved the vertical video format. In different shooting situations you obviously want to shoot horizontal vs vertical, the nice thing about horizontal video is you can almost always repurpose it to a vertical format, vs vertical into horizontal doesn’t always work great. As a consumer that watches a lot of videos I don’t want to scroll on horizontal videos, it just doesn’t feel right or make sense to me for a platform like TikTok or Instagram. What are your thoughts on TikTok pushing horizontal video? #tiktok #socialmediastrategy #contentstrategy

First Position ensures your brand’s ad is the first seen in-stream by YouTube audiences, at the times that are most relevant and impactful for your business. When Booking.com amplified its highly-ranked Adblitz ad by using First Position alongside YouTube Select lineups, they saw a 21% relative lift in ad recall — more than 6% above their benchmark. Now, we're expanding First Position across all YouTube content, through Display & Video 360, to allow advertisers to reach their target audiences when they’re most engaged — no matter what kind of content they’re watching. Learn more 👉 https://lnkd.in/eRaK4E8u

Congratulations to the team at TikMarketing 👏 We’ve won the Video Production Award for Q3—our second consecutive quarter! 🎉 Why is video production so crucial on TikTok? 🖼️ Visual Appeal: TikTok is a visually-driven platform. High-quality videos capture attention and engage viewers, encouraging interaction. 🎨 Creativity and Authenticity: Well-produced videos allow creators to showcase their unique style, which resonates with audiences and builds loyalty. 🚂 Brand Storytelling: Effective video production creatively conveys a brand’s message and values, strengthening brand identity. 📈 Higher Engagement: Professionally produced videos typically lead to increased likes, shares, and comments, boosting visibility. 🎯 Trends and Challenges: With TikTok’s viral trends, high-quality production helps creators stand out and participate effectively. 📲 Algorithm Favorability: Engaging videos are more likely to be favored by TikTok’s algorithm, enhancing reach and discoverability. 🛍️ Monetization Opportunities: Strong video production skills can attract sponsorships and partnerships, creating potential revenue streams. Here’s to more great content ahead. 🚀 #VideoProduction #TikTok #ContentCreation #AwardWinning #Creativity #BrandStorytelling TikTok TikTok Shop

Have you recently received a notification saying, "@user has invited you to join their broadcast channel"? Thank the newest rollout from IG. The app's exclusive broadcast channels are a hit with content creators, so you might wonder if you should start one for your brand. In our latest blog, we explore the feature to see if it's right for you and your brand and how to use it to build stronger connections with your audience. https://lnkd.in/dhbeUBie

What’s Next for TikTok in 2024? TikTok is more than just a platform—it’s where creativity, curiosity, and community come together. But to thrive in 2024, you’ve got to stay ahead of the trends. 1️⃣ Creative Bravery - Don’t be afraid to be bold! TikTok rewards brands and creators who step outside the box and embrace unfiltered storytelling. 2️⃣ People aren’t just scrolling for entertainment—they’re searching for new ideas. Lean into discovery-driven content that piques interest. 3️⃣ Storytelling Unhinged - Let your audience co-create your narrative. Engage them through interactive content that sparks participation. 4️⃣ In a world full of options, authenticity is what sets you apart. Build trust through transparency and partnerships with creators. Ready to take your TikTok game to the next level in 2024? Let’s build a strategy that embraces creativity and community! Message me for more info. Who uses TikTok for their business? #tiktoktrends #contentstrategy #digitalmarketingtips #communityengagement #socialmediamarketing #contentcreationtips

🎥🌟 Boost Your Business with TikTok Live! 🌟🎥 Has your business built a solid social media presence? Ready to take it to the next level? TikTok Live offers a fantastic platform for real-time engagement that could transform how you connect with your audience. 🚀 Whether you’re showcasing new products, hosting live Q&A sessions, or giving behind-the-scenes glimpses, TikTok Live can turn these interactions into meaningful connections. This isn’t just about visibility—it’s about creating a community around your brand. 🤝💬 By delivering authentic and interactive content, you transform viewers into loyal customers, deepening their connection to your brand and enhancing your overall brand awareness. 👉 Interested in making TikTok Live work for your business? Reach out today for more information on how to harness the power of live streaming to create lasting engagement and grow your community. 🔗 Give Us a Call & Learn More About TikTok Live #TikTokLive #BusinessGrowth #BrandAwareness #LiveEngagement #FourGearsDigital #InteractiveContent #DigitalMarketing #BuildYourCommunity #TikTokForBusiness #FourGears #EmotionalImpact #VideoTrends #RealStories #AuthenticContent #Reels #TikTok #YouTubeShorts #instagram #video #videography #belfast #london #manchester #glasgow #dublin #meta #linkedin #contentmarketing #contentcreator

We believe it’s important to experience January to get a true sense for the year to come, so ahead of the Chinese New Year (the one we prefer anyway) we’re excited to share with you our Look Ahead for 2024. We looked far and wide across the ecosystem of content, creators and collabs in 2023 to find trends we think will help marketers navigate a 2024 that will be increasingly driven by creators and fueled by TikTok.    Among many other topics, the report delves into the ways TikTok has become the new TV,  how creators like Tiff Baira are creating content at the caliber of reality show producers, and how brands are already finding ways to co-create with them to make original series (hello Royal Caribbean Group). Check out the rest of our insights by downloading the full report below.    https://lnkd.in/e3qYKNRB #trendreport #2024trends #cocreation #creatoreconomy #content #tiktoktrends #marketing