Havas Media Network’s Post

Showcasing our recent achievements and exploring the ever-changing digital terrain with Omnicom Media Group (MENA). From emerging trends to innovative strategies, it's clear: the digital landscape is constantly evolving, and we're here to navigate it together.    #hypermedia #CreatorsofIMPACT #agency #DOOHadvertising #media #advertising

As 2024 draws to a close, James Wright, Group CEO at Havas Creative Network ANZ, Global CEO at Havas Red and Global Chair Havas PR Network, reflects on a year defined by resilience and adaptability in the face of global challenges. Looking ahead, he shares an optimistic outlook for 2025, emphasising how Havas plans to continue its growth and innovation through the transformative power of its Converged model.   Discover more insights in the full article below.   #OneHavas #Innovation #Converged   Havas | Havas Creative Network | HAVAS Red AU

Havas’ 2024 Meaningful Brands global report reveals people respond to ‘permacrises’ with newfound resilience, optimism, control Link in the comments Yannick Bolloré Mark Sinnock Joanna Lawrence Havas Havas Media Network Havas Creative Network #mediabrief #Havas #marketing #media

📊 Breaking Down Creative Silos: New Research on Integrated Media Success Our latest research reveals a game-changing insight: the most impactful creative strategies aren't born in silos — they thrive at the intersection of media and message. Join Wavemaker US on November 7th at 1 PM ET as our strategy team unveils its findings around how integrated creativity drives business growth. We'll share evidence-based insights on: ✓ Defining media creativity ✓ Measuring integrated campaign performance ✓ Maximizing creative impact through media ✓ Building collaborative frameworks Don't miss this opportunity to transform your marketing approach. Reserve your spot now 👉 https://lnkd.in/euRUZxu4 #mediacreativity #positiveprovocation #strategy #thoughtleadership

Agency Report Card 2023: Dentsu Creative It was a year of creative highs and management lows for Dentsu, as the Group continues its journey to unify. #AgencyReportCard

📊 Breaking Down Creative Silos: New Research on Integrated Media Success Our latest research reveals a game-changing insight: the most impactful creative strategies aren't born in silos — they thrive at the intersection of media and message. Join Wavemaker US on November 7th at 1 PM ET as our strategy team unveils its findings around how integrated creativity drives business growth. We'll share evidence-based insights on: ✓ Defining media creativity ✓ Measuring integrated campaign performance ✓ Maximizing creative impact through media ✓ Building collaborative frameworks Don't miss this opportunity to transform your marketing approach. Reserve your spot now 👉 https://lnkd.in/esmgG3Ve #mediacreativity #positiveprovocation #strategy #thoughtleadership

Our media and creative webinar is only two days away! Meet Eric Weisberg, one of our star panellists. 🎉 Eric Weisberg is Global Chief Creative Officer at Havas Health Network, where he is inspiring a creative awakening across the 6,000+- person worldwide network. Prior to Havas Health & You, Eric was Global Chief Creative Officer at the Doner Partners Network, where he led a business and creative turn-around that landed Doner on the AdAge A-List. His tenure was the most award-winning era in the agency’s history and featured exponential growth from Johnson & Johnson, McDonald’s, Coca-Cola, Netflix, Amazon, Travelocity, Bloomberg Media, T. Rowe Price, and more. Prior to Doner, Eric spent over 15-years at J. Walter Thompson, where he created the agency’s first integrated creative group blending expertise in digital, CRM and traditional consumer creative. Trying to classify Eric is pretty tough. He’s built a reputation as an innovation and digital-transformation expert, but as a hybrid creative leader, he is equally celebrated for his teams’ work in television, print, and other “traditional” mediums. His creative philosophy is simple: make everything you touch better than the day before, and try hard not to be a jerk doing it. Eric has guided his teams to win over 100 international creative awards from Cannes, The One Show, Clios, The Webbys, Effies, and many others. Our panellists will be discussing and debating topics such as: 💞 The evolving relationship between media and creative content ⚙ Strategies for integrating marketing disciplines 💡 Insights on future marketing trends 📍 July 18 2pm-3pm EDT To secure your FREE spot now, follow this link: https://lnkd.in/edB3ujUE Spaces are limited, so secure yours today! #Media #MediaBuying #MediaPlanning #Creative #CreativeAgency #Advertising #Marketing #MarketingStrategy #Strategy #MarketingWebinar #Webinar

Did you know that Six dominates the advertising world? 🌍 WPP Omnicom Publicis Havas Interpublic Group (IPG) Dentsu Creative collectively earned $68.9 billion in 2023! 🚀 These giants manage countless agencies and work with top brands like Coca-Cola, Apple, and Toyota. Want to dive into the details? 📈💡 Check out the full scoop here: https://lnkd.in/dZfyXHU4 #Advertising #Marketing #BigSix

With the recent spat between Publicis and WPP on who does Principal Based Buying 'best' (an odd concept) it's worth recalling the IPA's rules of membership: To be an IPA Member the agency has to: "Act(s) impartially and independently in the provision of advice and services to clients, and is not directly or indirectly controlled by, or under the authority of, any advertiser, media owner, supplier or other third party, which control, or authority may restrict its ability in any way to provide such impartial and independent advice and services." To remain a member, an agency has to: "Preserve its independent judgment, media neutrality and, in order to prevent any conflict of interest, ensure that it is not directly or indirectly controlled or owned by : ·                     an advertiser or group of advertisers. ·                     a media owner or group of media owners; or ·                     a supplier or group of suppliers primarily concerned with the provision of services to IPA members." In 2016 the IPA was granted a Royal Charter. To qualify for such an honour, any institution has to commit to: "Professional conduct: The organization must maintain high standards of professional competence and conduct." The current President of the IPA works for GroupM, WPP's media trading arm. The IPA does excellent work in the training and ad effectiveness arenas. I have been a Fellow of the IPA for over 40 years. IPA (Institute of Practitioners in Advertising).  

Exciting new article out on why one of our media agency partners, Havas Denmark, is doing cross media measurement with AudienceProject.Learn how the media agency helps leading coffee and tea company JDE Peet’s allocate their media budgets more efficiently using cross-media measurement. https://lnkd.in/evgDUzJN?