Havas Media Network’s Post

Bring your digital interactions to life with our conversational and AR media services. Create engaging and interactive ad banners that have a higher click through rate than the normal banners. Let's transform your digital strategy! #DigitalEngagement #ARmedia #InteractiveContent #Journify

Australian creatives, with shrinking budgets and tighter deadlines, closed 2023 feeling frustrated. But, they're more upbeat about the prospects of the new year. Jess Wheeler: “There’s nothing more discouraging than working your ass off just to fill decks with a graveyard of ideas. When you look at the immense amount of talent in creative departments, and then the output at large, we can seem a very wasteful industry.  It hasn’t been easy, but this business never is." Lauren Moran: “I'm sure many of us have participated in the cliché 'let's make the price point bigger' conversations. For creatives, this era can be frustrating, with more conceptual work being pushed aside as we reuse product imagery and update headlines." Jessica JT Thompson: “A lack of time is a legitimate reason not to get to the best idea; a production budget restriction isn’t. If our ‘great ideas’ can’t be made with the resources available, they might not actually be great ideas…” matt batten: “When the budget is provided in the brief, it’s not our policy to revert with a concept that exceeds it. There's an issue with rising client expectations against tightening budgets that could suggest a lack of understanding of the cost of executing through the entire value chain.” Anna Borien Tristan Velasco Nicholas Cox Tom Martin Julian Schreiber

Making minor changes to ads can have major impact on their performance! Ecom brands often underestimate the number of ad creatives needed while overestimating the effort required to make changes. → Each ad doesn't need to be entirely unique. → Small adjustments, such as cropping the first five seconds of a video or altering a text overlay in a static image, can create multiple assets from one creative. Takeaway: With minor changes, brands can significantly impact ad performance while minimising the workload. 💭 What are your thoughts on repurposing one creative to create multiple ad assets?

In today’s digital landscape, standing out with your ad creatives is essential. Over the years, I've discovered three key elements that consistently make ad creatives successful. Let's dive in: 1. Eye-Catching Visuals: First impressions matter. Your visuals should be vibrant, high-quality, and designed to grab attention in a split second. Think about bold colors, dynamic compositions, and relevant imagery that resonates with your target audience. 2. Compelling Storytelling: People connect with stories, not sales pitches. Craft a narrative that speaks to your audience’s needs and desires. Highlight how your product or service can solve their problems or enhance their lives. Remember, an engaging story builds an emotional connection that lasts. 3. Strong Call-to-Action (CTA): Every great ad needs a clear, compelling CTA. Whether it’s “Learn More,” “Sign Up Today,” or “Get Started Now,” your CTA should be direct and create a sense of urgency. Make it easy for your audience to take the next step. Ready to transform your ad creatives and see real results? Implement these tips to create ads that captivate and convert. 🚀💡 Let’s boost your engagement and drive results! #adcreatives #funnels #coachingtips #performancemarketing #facebookads

🚀 Unlock the Power of Compelling Ad Creatives! 🚀 In today’s digital age, your ad creative is often the first interaction a potential customer has with your brand. 🎨💡 At 99ads, we emphasize the importance of creating eye-catching visuals and compelling copy that resonates with your audience. Remember, a great ad doesn’t just capture attention—it converts it into action! Tip of the day: Focus on your audience’s pain points and desires. Tailor your message to address these directly for maximum impact. What's been your most successful ad creative? Share your experiences! 👇 #Advertising #Marketing #AdCreatives #99ads

Secrets to Compelling Ad Narratives; Part 2 Crafting a compelling ad or transforming a simple ad to a compelling ad narrative is simply a function of the ad design. This definitely implies that the ad design or ad format follows certain principles and secrets which are visible by the results they deliver. We continue in today's video by looking at 5 more of these secrets to transforming simple Ads to compelling, engaging and captivating ad narratives. If you missed the first part of this video, watch it here; https://lnkd.in/e24rQauD Want to learn more about advertising design? Check out this link; https://lnkd.in/eZzhh8M9 #blog #advertising #design #storytelling #usa #uk #ads #digitalmarketing #blogging #adverts

Think you need a separate agency for every part of your ad strategy? Think again. The Problem: ↳ Juggling multiple agencies is a headache. ↳ Mismatched creatives lead to disjointed branding.  ↳ And let's not even talk about the budget you waste every time. I get it. That's why we are a full funnel creative solution Killer UGC that builds trust? ↳  Check. Studio shoots that make your product and brand pop? ↳  Absolutely. Converting graphics and GIFs?  ↳ Yes, push them over the line I am not just talking about variety, I am talking about strategic variety. Understanding your audience is key - Tell a story with your ads. That's how we tailor the right creative mix to drive growth. We don't chase trends. We chase results. I'll give you the creative firepower to outshine the competition and dominate your niche. Are you ready to take your ad game to the next level and scale your profits? Visit my website and let's turn your brand into a conversion powerhouse. https://lifelike.media/  —---------------------------------------------------------------------------------------------------------------- Drop a comment or message me and I will give you a complimentary audit on your current ad creatives you are running #DigitalMarketing #AdCreatives #BrandElevation #EcommerceSuccess #Innovation #LifeLikeMedia

The most important part of your Ad is the Creative. And do you know why it’s important? Here’s why: 👉First Impressions Matter: The ad creative is often the first interaction a potential customer has with your brand. A visually appealing and compelling ad can capture their attention and make them want to learn more. 👉Message Delivery: The ad creative is responsible for delivering your brand's message to the target audience. It should be clear, concise, and relevant to the viewer's interests. 👉Emotional Connection: Effective ad creatives can evoke emotions and create a connection with the audience, making them more likely to remember your brand and take action. 👉Call to Action: The ad creative should include a clear and compelling call to action (CTA) that encourages the viewer to take the desired action, such as clicking a link, visiting your website, or making a purchase. In essence, the ad creative is the face of your brand. It's what people will see and remember, so it's essential to invest time and effort into creating high-quality, engaging visuals and copy. #DigitalMarketingTips #SocialMediaMarketing #FacebookAds #InstagramAds #SocialMediaAds #MarketingTips

I spotted a new ad creative trend which seems pretty interesting to me, but found some advertisers doing it wrong and other's doing it right. Check the carousel to see what NOT to do. Side note - does anyone know where this trend originated? That said, if you don’t think critically about how your ad copy and design work together, you could be causing confusion (and hurting results). Let’s break down these four ads: 1️⃣ Her Bodhi – Contradicting copy. ↳ The ad claims that lowering the price would reduce the quality, yet it offers a steep discount. This mixed message can confuse customers, leading to mistrust. ↳ If you’re going to use this style, ensure that the messaging aligns. Otherwise, it can undermine the perceived value of your product. 2️⃣ Nova Health – Another example of contradicting copy. ↳ Like Her Bodhi, Nova Health emphasizes that cheaper prices equal lower quality, but then offers a significant discount. This approach contradicts the earlier statement, which is confusing. ↳ Ensure your price and value messaging are consistent to maintain credibility. 3️⃣ Bioma Health – Clear copy that builds urgency. ↳ This ad avoids the pitfalls of the first two by clearly stating the benefits without contradicting its value proposition. ↳ By highlighting limited-time offers and specific results, it creates a sense of urgency that compels action, all while maintaining consistent messaging. 4️⃣ Headway App – Primarily focused on results. ↳ This ad excels by clearly showcasing before-and-after results, which makes the value proposition undeniable. ↳ It’s a straightforward approach that effectively communicates the transformative power of the product, making it hard for interesting people not to try it out. If you're following the trend of bold discount offers, could you make sure your copy matches the message you're sending? Mixed signals can lead to mistrust and lower conversions. Found this useful? Like, follow, and repost ♻️ so others can too! ps. if you still haven't gotten started on your Q4 creatives... that's no bueno. We help brands and agencies scale their creative output with our streamlined process (at a fraction of the cost & super fast turnarounds).