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This summer, France is not just about the Olympic Games🏅 There's also a strong focus on sustainability 🌱 Many initiatives from the Global Framework recently released by the Global Alliance for Responsible Media (GARM) and Ad Net Zero were first successfully deployed in 🇫🇷 If you want to start your decarbonization journey, here is a brief guide on the first things to consider - with a French touch! 👉 https://lnkd.in/dhRpxdRv #GARM #sustainability #carbonfootprint #media #advertising

A recent survey reveals that UAE residents prefer social media and online streaming over traditional television broadcasting for the Paris 2024 Olympics. Click on the article to learn more about the consumer patterns of Olympics viewers in the country. #ParisOlympics2024

Catching up on the latest industry news today at Ad Week #adweekeurope #AWEurope24

French Media Conglomerate Vivendi To Spin Off Into Canal+, Havas & Louis Hachette Group Group Read More: https://lnkd.in/gHj_MD-h Yannick Bolloré #MarketingMind #Vivendi #Havas

Inflation, rising food costs, and AI-generated budget recipes. It's rare that brands actually have the ability to be 'relatable' to their consumers, but this campaign absolutely nails it! "The Inflation Cookbook" campaign by Dentsu Creative x Food Banks Canada | Banques alimentaires Canada is a great example of the creative way data can be utilised to create a stronger emotional connection with consumers through their everyday, real life struggles. Gen AI beautifully integrates into the app with custom recipe generation aided by #Midjourney visuals that allow the user to truly feel listened to about their specific needs and concerns. Definitely warrants a Gold Media Lion at the #CannesLions2024! #artificialintelligence #digitalmarketing #advertising #generativeai #dataanalytics #inflation

Broadcast TV is under so much threat that reports of a merger between one or more of the UK’s public service broadcasters are being floated, yet sport is keeping the linear flame alive for FTA and Pay-TV alike. In the UK alone, broadcast TV figures have sunk by over 25% in less than a decade – yet sport is the bubble that refuses to burst. Sport continues to attract large audiences keen to share the national/international experience and contrary to broader consumption trends, this includes a healthy swathe of young people too. Fears that young people are no longer interested in sport are overblown. As analysts at Enders point out, sport is now a growing proportion of all under-35s’ live TV set viewing: 17% in 2023, actually up from 7% in 2015. How can we explain this? I agree with the author that in a world of content driven by algorithms and subcultures, sport is a glue that bind us together. It helps, too, that it has to be watched live. But Enders also credits broadcasters and leagues “for maintaining sport’s appeal in a changing media landscape”. That I feel is critical. Sports broadcasters are successfully innovating the product on screen. Gamification modes, innovative camera angles and point-of-view shots are all adding to the drama and resonating with the young. Long may that continue! https://lnkd.in/eV7VDpCd #sportsbroadcasting #netinsightnimbra #remoteproduction #livecloudproduction

Is creative satirical protest the most effective form of activism? I think it might be. 🤔 It certainly seems like the form that would be most terrifying to organisations lacking in transparency and accountability for their actions. Cos there's nothing quite like someone pointing squarely at the things you're most ashamed of, and then making everyone else laugh at you for them. We are human beings after all, and peer pressure works, especially when it causes public embarrassment and humiliation. I wonder if / how Ogilvy will respond to having their status as the #1 advertising supporter of the oil and gas industry so brazenly "celebrated". This includes them being demonstrably linked by the legends at InfluenceMap to anti-sustainability lobbying efforts by petroleum trade bodies, all whilst claiming to be pursuing a science-aligned net zero strategy to limit climate change below 1.5 degrees of warming... hmm... Put your money where your mouth is. Put your actions where your mouth is. And even put your mouth where your mouth is!

Setting aside the Havas case, this is going to get mucky and murky, quickly. But "where there is muck there is brass" 🤔 . My question, which I've been thinking about for all my present & future clients, is: How does your organisation determine (with integrity) what the moral and ethical stance is on pitching for and winning work from a client? Use Tom Tapper's Moral Compass? Spin the UN SDGs wheel? Conduct a forensic corporate accounting audit? Ask to review every ISO certification they have? I think it is really really really difficult! Is it better to be on the inside of an organisation trying to force positive change, rather than eliminating it from your opportunity pipeline? Do you know what clients your client has? 🤠 Do you truly know where and how the pension fund is being invested in the client you are trying to secure work from? 🙉 Are you sure the client's staff uniforms were produced in a factory that didn't employ child labour? 🙈 Who is wearing Nike trainers right now? 🙊 Did the client CEO drive to work in a V8, or cycle? 🚴♀️ My humble view... so long as your organisation can demonstrate genuine positive intent, and so long as the client is clearly trying to do the right thing, engage. 😬

Setting aside the Havas case, this is going to get mucky and murky, quickly. But "where there is muck there is brass" 🤔 . My question, which I've been thinking about for all my present & future clients, is: How does your organisation determine (with integrity) what the moral and ethical stance is on pitching for and winning work from a client? Use Tom Tapper's Moral Compass? Spin the UN SDGs wheel? Conduct a forensic corporate accounting audit? Ask to review every ISO certification they have? I think it is really really really difficult! Is it better to be on the inside of an organisation trying to force positive change, rather than eliminating it from your opportunity pipeline? Do you know what clients your client has? 🤠 Do you truly know where and how the pension fund is being invested in the client you are trying to secure work from? 🙉 Are you sure the client's staff uniforms were produced in a factory that didn't employ child labour? 🙈 Who is wearing Nike trainers right now? 🙊 Did the client CEO drive to work in a V8, or cycle? 🚴♀️ My humble view... so long as your organisation can demonstrate genuine positive intent, and so long as the client is clearly trying to do the right thing, engage. 😬