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Incredibly proud to share that PHD UK will extend and expand its 28-year relationship with Sainsbury's, as the UK’s second largest retailer consolidates all of its media planning and buying with the agency. As Sainsbury director of marketing brands Radha Davies told Campaign UK, PHD’s win was the result of how they “articulated a compelling case for a single agency model and embedded this in innovative, insight-based holistic media planning.”     The Sainsbury win marks the second time in the past few weeks that an iconic retail brand has taken a long-term relationship with Omnicom Media Group to the next level, coming on the heels of last month’s decision by Gap Inc. Inc to extend its almost 14-year partnership with OMG. For the UK specifically, it's the latest in a string of wins for OMG that has included luxury automotive manufacturer JLR, national lottery operator Allwyn UK, home appliance brand SharkNinja, and motoring and cycling provider Halfords; as well as sharing in global wins for Uber and global baked goods giant Grupo Bimbo.   Having dominated the UK's net new business ranking for global media groups in 2023 — significantly outperforming its competition — Omnicom Media Group UK appears to be aiming for an encore for 2024. A powerful reminder of why it is so important to invest into modern media capabilities that offer the world's leading marketers both global consistency AND local impact. #PHDIntelligenceConnected #TransformExperiences

In-store advertising is a powerful tool for retailers and marketers. Join us at the P2PI Retail Media Summit on June 26th and learn how programmatic SSPs and RMN solution providers are introducing new advertising revenue streams for retailers in-store. https://bit.ly/4b8zb4Z Key takeaways: - How to create private marketplaces allowing endemic brands to advertise on in-store RMNs via programmatic SSPs. - How programmatic SSPs integrated with RMN content management systems can seamlessly deliver ad content to targeted screens with linear TV attributes, such as day-parting and geo-targeting. - Why metrics such as audience measurement & sales lift are important for driving closed-loop attribution. #RetailMedia #InStoreMedia #RetailMediaSummit #P2PI

Don't miss our insightful presentation at the Retail Media P2PI Summit on June 26th. Learn how programmatic supply-side platforms (SSPs) are partnering with in-store RMN solution providers to expand advertising revenue streams. Register today! https://bit.ly/4dsg6MV Key takeaways: - How to create private marketplaces allowing endemic brands to advertise on in-store RMNs via programmatic SSPs. - How programmatic SSPs integrated with RMN content management systems can seamlessly deliver ad content to targeted screens with linear TV attributes, such as day-parting and geo-targeting. - Why metrics such as audience measurement & sales lift are important for driving closed-loop attribution. #RetailMedia #InStoreMedia #RetailMediaSummit #P2PI

In a recent interview with Beet.TV, Ben Hovaness, Chief Media Officer, OMD Worldwide shares how OMD is charting a more transparent future for ad auctions in retail media with OMD's Council on Accountability and Standards in Advertising (CASA) and partnerships with the Media Rating Council. Watch the full interview here: https://lnkd.in/e7-Yz65e #RetailMedia #DigitalAdvertising #Transparency

We’re excited to be on stage with Place Exchange at the P2PI #RetailMediaSummit this June 26th. Join our session and learn how programmatic SSPs can be highly effective at generating new revenue streams for in-store RMNs. https://bit.ly/3UMuckW Key takeaways: - How to create private marketplaces allowing endemic brands to advertise on in-store RMNs via programmatic SSPs. - How programmatic SSPs integrated with RMN content management systems can seamlessly deliver ad content to targeted screens with linear TV attributes, such as day-parting and geo-targeting. - Why metrics such as audience measurement & sales lift are important for driving closed-loop attribution. #RetailMedia #InStoreMedia

SPEAKER ALERT – Jeff Karnes & Jason Shao are presenting at #RetailMediaSummit! Catch them on stage June 26 in Chicago. In this session, learn how programmatic supply-side platforms (SSPs) such as Place Exchange are partnering with in-store RMN solution providers like Wovenmedia to further expand the opportunity for retailers to draw national brand dollars to in-store advertising. Key takeaways: – How to create private marketplaces allowing endemic brands to advertise in-store on RMNs via programmatic SSPs. – How programmatic SSPs integrated with RMN content management systems can seamlessly deliver ad content to targeted screens w/ linear TV attributes, such as day-parting and geo-targeting. – Why metrics such as audience measurement & sales lift are important for driving closed-loop attribution. More details & registration below!

The proliferation of retail media networks has caused fragmentation in the market, says Marie-Clare Puffett, Industry Development & Insights Director at IAB Europe, which in turn causes confusion among advertisers looking to scale their investments. Dealing with multiple retail media networks becomes resource intensive for the buy-side, while reporting from the sell-side often lacks the transparency that advertisers need to compare sales across the different networks. To address those challenges, IAB Europe has established a Retail Media Committee, which has drawn up a set of Retail Media Measurement Standards for Europe. In this interview, filmed at the VideoWeek Villa in Cannes, Puffett explores the frustrations of advertisers in retail media, the need for standards around media and sales measurement, and IAB Europe's work to ensure the adoption of those standards. #VideoWeekVilla24 #VWVilla24 #Advertising #RetailMedia

🧠 What are the biggest opportunities in OOH for marketers, and for the industry? In the latest of our #5MinutesWith series, we sat down with Louis Mayne, Chief Investment Officer at Hearts & Science Australia, to discuss: 💡 What's in store for the industry in 2025 📈 Why marketeers should increase their investment in Static OOH 🤓 Why 'Should've gone to Specsavers' is such an iconic campaign Read it all and more here 👉 https://lnkd.in/e69vDxPW

The old adage that the customer is always right in matters of taste still rings true today - but are brands truly listening? Providing for your customers is a key tenet of any brand, especially in a market as high-pressure as travel retail, but doing so requires understanding your shopper as they walk through the door. Only with dedicated strategies based on relevant data and insights can brands truly cut through the noise. Find out how our team can help you understand your shoppers and enhance your sales ceremony: https://lnkd.in/eSpVV3qp #ShopperExperience #ChangingTimes #ThePowerOfKnowledge

NEW! #KantarChristmasAds episode🎧🎄 Discover how McCann’s work with Aldi UK jingles all the way to success... Get into the festive spirit with Lynne Deason as she sits down with Jamie Peate, Global Head of Effectiveness and Retail at McCann Worldgroup, and they unwrap the secrets behind fostering a shared effectiveness culture and building predisposition year-round. With Christmas ads anticipation higher than ever this year, ads need to deliver the entertainment factor that people are looking for and ensure the brand is central to what's interesting and memorable.    Discover insights into: 🎨 How creativity and brand centricity are key to effectiveness 🎪 How to balance salesmanship and showmanship 🤣 The role of humour in ads 👉 Listen here: https://lnkd.in/eY7_C-6a   More than just ad testing. Expertise you can trust from the industry's most connected view of campaign effectiveness.   #DontDropTheBauble #ChristmasAds #Advertising #KantarMarketplace