Havas Host’s Post

Scottish Tourism Index Summer 2024: Impacts on Edinburgh’s Visitor Economy The latest Scottish Tourism Index sheds light on the evolving holiday habits of Scots in 2024, offering crucial insights for Edinburgh’s visitor economy. Key findings from 1,003 Scots interviewed: ⭐ 62% have already taken a holiday this year ⭐ 75% expect to do so by the end of 2024 ⭐ Only 33% have chosen a holiday in Scotland (down from 36% last year) While Edinburgh continues to be a cultural magnet, the economic challenges affecting Scots' holiday decisions are being felt across the board. Concerns about the value for money in domestic holidays—compared to a decade ago—are especially relevant as many opt for international travel. For Edinburgh, this means local attractions, accommodations, and businesses may need to work harder to compete for domestic visitors in the months ahead. With 75% of Scots still planning a holiday this year, there’s an opportunity to re-engage them with fresh, value-driven experiences. https://lnkd.in/ev9Syyj #ForeverEdinburgh #EdinburghTourism #Staycation #TravelTrends

The Wales Tourism Business Barometer February Wave 2024 report provides invaluable insights into the performance and future expectations of the Welsh tourism industry. Despite the challenges faced in 2023, including fluctuating visitor numbers and high operating costs, the report highlights the resilience and optimism of Welsh businesses. 🔍 Key Highlights: Visitor trends across various regions and sectors Occupancy levels and booking patterns Top reasons for optimism in 2024 Major concerns impacting the industry From increased visitor numbers at attractions to the growing importance of repeat customers and innovative marketing strategies, this report is a must-read for anyone interested in the future of tourism in Wales. You can view the full report here: https://lnkd.in/eHvjFVvd #tourism #wales #SmallBusiness #TravelIndustry #BusinessGrowth

The Wales Tourism Business Barometer February Wave 2024 report provides invaluable insights into the performance and future expectations of the Welsh tourism industry. Despite the challenges faced in 2023, including fluctuating visitor numbers and high operating costs, the report highlights the resilience and optimism of Welsh businesses. 🔍 Key Highlights: Visitor trends across various regions and sectors Occupancy levels and booking patterns Top reasons for optimism in 2024 Major concerns impacting the industry From increased visitor numbers at attractions to the growing importance of repeat customers and innovative marketing strategies, this report is a must-read for anyone interested in the future of tourism in Wales. You can view the full report here: https://lnkd.in/eHvjFVvd #tourism #wales #SmallBusiness #TravelIndustry #BusinessGrowth

💡 PoB Industry Insights - A Buoyant Market for Domestic Tourism 💡 Domestic tourism has been one of the industry’s most buoyant segments, with staycations remaining widely popular. The sheer breadth of landscapes and high quality of hotels means that many wealthy travellers are more than happy to explore what the UK has to offer. Over the past year, 92% of our affluent/HNW sample took a leisure holiday within the UK, with half taking three or more trips. Even more encouragingly for the UK industry, the next 12 months should see a further upturn in UK holidays: 97% plan to take at least one while 54% are planning three or more. Learn more about Staycations in 2024 by downloading our annual Whitepaper: https://lnkd.in/e7rkCeK7 #Whitepaper24 #PoBHotels #OpenTheDoorToInspiration #futurism #marketing #staycation #uktravel #businessintelligence #inspiration

According to Forbes, 2024 is the year of the solo traveller with some 50% now fitting in to the category. The market has been growing since 2017 and brings with it a new breed of traveller – heralding new opportunities for the travel and tourism sector. ✔️Solo travellers value control over itineraries, defining a need for flexible package deals and open-ended schedules. ✔️Many solo travellers are looking for immersion opportunities, the chance to connect on a deeper level with the cities, communities and environments they visit. ✔️Unique experiences and personalised journeys are high on the list for solo travellers who have the freedom to make decisions entirely for themselves. For Hughes, this means we are anticipating growth in the number of travellers seeking transport bookings by time rather than destination, embracing that freedom to go where the road takes them! https://lnkd.in/gscakR6k

Staying current with industry trends is crucial for success. Utilising resources from industry leaders like Tourism Australia makes this achievable for everyone. Tourism Australia is the Australian Government agency responsible for promoting Australia as a destination for both leisure and business travel. Their efforts support a sustainable and competitive tourism industry, benefiting the Australian economy and preserving the country's natural and cultural heritage. Discover the latest updates in the Australian travel and tourism sector with the most recent May 2024 Essentials release. It covers key insights from the Australian Tourism Exchange 2024, upcoming events, and the latest initiatives to boost the industry. For more information, please follow the link below: https://lnkd.in/gHWb_mxE #TourismAustralia #TravelIndustry #IndustryUpdate #TravelNews #TourismInsights #ATE24 #BusinessEvents #TourismDevelopment #AustralianTourism #TravelUpdates #TourismSector #IndustryTrends #TravelTrends

Travelers are redefining the shoulder season, opting for longer vacations across Europe. Our latest findings show an uptick in extended trips, with hotel stays averaging 5.6 days and flights extending to 14.3 days. This trend sees travelers exploring more destinations within a single trip, making the most of car rentals and public transport.   Discover how this trend is reshaping travel demand and creating new opportunities for destinations across Europe. Read the full report: https://lnkd.in/gMwdH2FJ   Dive into the growing appeal of shoulder season travel with World on a Holiday. Gain insights into the how, where, and who of global travel with World on Holiday, the world’s first forward-looking, complimentary travel insights hub, powered by Adara - A RateGain Company   Read the full report and subscribe now at www.woah.travel.   #Adara #WorldonHoliday #TravelTrends #Europe

In the dynamic world of tourism, the Middle Eastern traveler is emerging as a key player in the adventure tourism segment. As a business in the hospitality and travel sector, it's time to gear up for this lucrative opportunity. 🌍 Emerging Market Insights: With its growing appetite for unique and exhilarating experiences, the Middle Eastern market represents a significant opportunity. Recent trends indicate a surge in demand for adventure travel among Arabian travellers, fueled by increased disposable income and a desire for transformative experiences. ✈️ Catering to the Adventure Enthusiast: As hotels, resorts, or airlines, understanding and catering to this audience can set you apart. Offer packages that combine thrill with culture - desert safaris, mountain treks, or underwater adventures that resonate with the spirit of Arabian explorers. 🌐 Connectivity and Comfort: Leveraging your connectivity and luxury services, create unforgettable experiences for adventure-seeking travellers. From comfortable accommodations to seamless travel arrangements, ensure every aspect of their journey is handled. 🔑 Marketing Strategies: Utilize targeted marketing strategies to attract this segment. Highlight your unique offerings and tailor your messaging to emphasise how your services align with their adventurous spirit. Embrace the potential of the Middle Eastern adventure travel market. Partner with Gulf Reps and set your business on a journey of growth and innovation. #AdventureTourism #MiddleEastTravelTrends #HospitalityGrowth

🚀 Solo travelers are making a big impact, representing 72% of hotel bookings in the latest travel trends for Fiji! Notably, Aussies and Kiwis are leading the pack, with the majority of room bookings priced between $300 and $500. 🌍 These travelers are exploring multiple destinations, often renting cars to fully immerse in their journeys. Get a deeper look at these insights and more in our comprehensive report. Explore the world’s first forward-looking, complimentary travel insights platform at woah.travel, powered by Adara - A RateGain Company , to stay ahead of the curve! #TravelTrends #SoloTravel #Australia #NewZealand #HotelBookings #TravelInsights #woah #GlobalTravel #KnowMoreMondays

The outlook for growth is positive for Australia’s local tourism, travel, and hospitality industry. Domestic tourism spend is forecast to continue growing between now and 2028, with international arrivals to surpass pre-pandemic levels in 2025. Having spent the past few years recovering from the impact of the pandemic, it’s a great sign to see the industry bouncing back! You can keep up with all the latest figures via the Tourism Research Australia website. #TTA #tourism #travel #hospitality #tourismtrainingaustralia #pandemic #2025 #domestic #growth #local