HaysMac’s Post

Do you remember the times when advertisements were only printed on paper? Those days are long gone. Today, we leverage big data to maximize ad performance for our advertising clients. 📊  As Vice President Global AdTech at Axel Springer, Carlos Bracho has been instrumental in developing and shaping our companies' AdTech systems, which manage advertising on our brands' websites. The most significant achievement of his work on Axel Springer’s AdStack thus far? The development of AdLib, a sophisticated tool that optimizes AdTech management in a unified way and maximizes ad revenue for publishers.  How does AdLib work? And what’s next for this innovative tool? ➡️ Check out the blogpost to learn more: https://lnkd.in/dj33TQ5j   ___ #AdTech #Advertising #AdRevenue #Technology #AxelSpringer #PeopleOfAxelSpringer #ASAllstars Baudisch René Valentin Schöndienst POLITICO BILD Welt Business Insider Jeremy Bowers Mark Dekan Walt Houseknecht

Beyond Spots and Dots has been recognized with three prestigious industry awards! 🌟🏆 Check out our latest blog post to learn more about their triple success and how we continue to raise the bar in the marketing and advertising world. Check it out: https://lnkd.in/dAfqbcW9 #IndustryAwards #MarketingExcellence #BeyondSpotsAndDots #SuccessStory

Gratitude to YourStory Media for featuring us! 🙏 Check out the article to learn more about Octaads Media and how we're shaping the digital marketing landscape: https://lnkd.in/gxfehMBR #YourStoryMedia #DigitalMarketing #OctaadsMedia"

Compliance and delight aren’t mutually exclusive. Together, they’re a powerful driver of brand and business value – and we’ll show you exactly how. Join experts from Wells Fargo, First Horizon, Tredence, and LiveRamp in this interactive webinar exploring best practices for financial services brands to maximize their marketing performance in 2024. Learn how to: ✅ Responsibly connect data sources at scale to enrich and unify your customer view ✅ Improve prospect targeting and measure your campaign impact with data clean rooms for financial services ✅ Enhance customer experiences and deepen trusted relationships with privacy-centric data collaboration Save your spot now: https://lnkd.in/d8av4nEH

This just in: Ovative is a Google Agency Excellence Awards finalist! We're a finalist for the Measurement Solutions category, recognizing agencies driving long-term growth with durable measurement and audience solutions. At Ovative, we don’t just track data, we redefine success. How? Our proprietary MarTech platform, EMRge™ helps businesses transform marketing into a driver of sustainable growth. Learn more about our EMRge™ technology: https://bit.ly/4ewGYv0

Yesterday at #CannesLions2024 we presented the irrefutable evidence: progressive advertising drives sales. Across different sectors, different markets and over time. It works for today and it works for tomorrow. It works for society, and it works for the bottom line. So, we challenge brands and advertisers to do these four things. Read the initial findings here ➡️ https://lnkd.in/eZzckKnp

Another great event driven by IAB Europe Sharing the panel with Jason Wescott, Justin Sandee, Stefan Heijdra and Mariëlle Slenders, we had an opportunity to cover variety of topics. My insights: 1. Super exciting to see what bol.com does with partnerships and creative campaigns. Dedicated video placements, that lead to fantastic landing pages, and after to Product Listings. Great execution and def something to look for brands. 2. Mariëlle Slenders great point about data and how retailers should be careful with sharing the data and what it could lead to afterwords. Especially essential to discuss as we're coming close to cookie less world. 3. Everyone has a lot of challenges and issues. And there is a theory but practise is very different. Justin Sandee thank you for the intro where you clearly pointed out that we could fail the practice but still succeed in theory. Important to remember. Marie-Clare Puffett Yara Daher Daniel Knapp Amy Mazzola you're the rockstars, whom I'm always super excited to see. Thank you for driving the industry.

Compliance and delight aren’t mutually exclusive. Together, they’re a powerful driver of brand and business value – and we’ll show you exactly how. Join experts from Wells Fargo, First Horizon, Tredence, and LiveRamp in this interactive webinar exploring best practices for financial services brands to maximize their marketing performance in 2024. Learn how to: ✅ Responsibly connect data sources at scale to enrich and unify your customer view ✅ Improve prospect targeting and measure your campaign impact with data clean rooms for financial services ✅ Enhance customer experiences and deepen trusted relationships with privacy-centric data collaboration Save your spot now: https://lnkd.in/eUGpq4kP

Looking forward to the Ad Age Small Agency Conference in July. Several small to medium agencies are utilizing our #AgencyApprAIse tool to assess their client relationships. As an #AI powered, completely self-service tool (for a fraction of the cost of the SaaS agency appraisal tools), AgencyApprAIse is the perfect solution for agencies and clients that want to achieve a data driven view of the challenges and opportunities occurring in their relationships. www.agencyappraisal.com 4A's American Advertising Federation ProcureCon US In-House Agency Forum (IHAF) #agencyassessment #agencyappraisal #agencyevaluation #marketing #procurement #marketingprocurement #marketingoperations #marketingtransformation

Compliance and delight aren’t mutually exclusive. Together, they’re a powerful driver of brand and business value – and we’ll show you exactly how. Join experts from Wells Fargo, First Horizon, Tredence, and LiveRamp in this interactive webinar exploring best practices for financial services brands to maximize their marketing performance in 2024. Learn how to: ✅ Responsibly connect data sources at scale to enrich and unify your customer view ✅ Improve prospect targeting and measure your campaign impact with data clean rooms for financial services ✅ Enhance customer experiences and deepen trusted relationships with privacy-centric data collaboration Save your spot now: https://lnkd.in/gvNB6VAZ