Headline Media’s Post

Struggling to get your pitch noticed by leading tech journalists? With crowded inboxes and limited time, breaking through can be tough - especially when you're targeting top-tier publications. But with the right approach, you can stand out and make a lasting impact. Swipe through to discover 4 essential tips for crafting a pitch that grabs attention and gets your story heard. For more insights on how your brand can build lasting relationships with tech journalists, check out the full blog – link in the comments! #MediaOutreach #PitchingTips #PRStrategy #B2BMarketing #TechPR

Crafting a compelling media pitch for tech and business reporters can be the difference between your story being picked up or ignored 🚫. In an age where journalists are inundated with pitches, it’s crucial to stand out 🌟 In this article, Clara Armand-Delille shows how to write an effective media pitch that grabs attention, cuts through the clutter, and drives coverage. https://lnkd.in/dP3sepw2

Tech companies are shaping the future & bridging connections like never before. To stand out, you need a partner that elevates your visibility. Discover how PR Newswire propels your tech news above the noise. 🚀 Trusted by global tech giants like Microsoft & IBM, we amplify your reach to the right audience. With unparalleled industry expertise, our team can help you craft compelling stories that captivate tech enthusiasts and journalists. Unlock the full potential of your tech news with PR Newswire. Let's make an impact together. #TechNews #PRStrategy

Are we seeing the *The Rise of the Comms-fluencer*? 👀 When looking across the communications/tech media world right now, you might spot some interesting trends. Let me share what I'm seeing right now. 1️⃣ Journalists/reporters who have started trusted realms of communications and news, via substacks/podcasts and gained great followings. They're known for delivering info to what started as a niche audience, but it is now expanding. Examples: Casey Newton, Jessica E. Lessin, or Eric Newcomer 2️⃣ Journalists/editors who have joined VCs and brought that firepower with them to either comms or network: Sophie Louise Rowe or Darrell Etherington (🎩 tip to journos who joined & left VCs to start something new! Christina Farr) 3️⃣ Journalists/communicators who have joined boutique or larger PR agencies of all stripes, namely: Dan Taylor, Catherine Shu, or Janice Sommer (and 🎩 tip to those striking out on their own, too: Lukas Jaworski) 📈 I'm noting many fascinating directional movements and looking forward to seeing where this goes. Certainly, big media outlets are undoing mega changes, as is VC; this sparks opportunities for career reflection and growth. 🚇This subway transit image I took reminds me of a book title: 'Up the Down Staircase' of going against bureaucracy, and I think about that phrase often... 🧐 What are you noticing? I am keen to hear in the comments. #comms #pr #tech #journalism #media

Great storytellers don’t avoid nuance, they dive into it. Vox Media consistently exemplifies that, and “Language, Please” is yet another example of them scaling the fluff trap that often surrounds a hot button topic to create something thoughtful (and thought provoking) about the benefits in doing DEI right, the pitfalls in doing it wrong, and the way to know the difference. I’m really proud for the Circus to have provided the research and insights for this release. The story that came out of the study we designed was nuanced, interesting, and fortunately, didn’t get washed out of the final guide. In fact, that it played such a foundational role in the guide is truly gratifying. Original thought leadership research gives companies and brands the opportunity (and authority) to say something original and interesting in their space. That type of research is our specialty. Feel reach out if you want to partner with us on a project. 😊 #marketing #dei #insights #thoughtleadership

Imagine a future where technology giants and social media moguls secretly influence global events behind the scene. Click the link to explore this writing prompt further → https://lnkd.in/gD4_ibxu #WritingPrompt #WritingPrompts #DraftSparks

Innovation is transforming the PR industry. Savvy journalists in smaller editorial teams with strained resources are finding workarounds for discovering innovative companies and experts using Substack, AI-powered platforms where journalists are matched with sources and products to review, and real-time feeds that you can plug into Slack. Read more in this Fast Company article "How innovation is making PR more accessible." #prinnovation #publicrelations #techinpr

Interesting developments in the media/platform space. Microsoft and Bluesky are trying to fill the void Google, Meta and Twitter left (both traffic- and fundingwise). Microsoft is supporting major investments in journalism training and capacity building (amongst others at my academic home Newmark J+ with the AI journalism labs) under Noreen Gillespies leadership ✨. Bluesky with Rose Wang has been positioning itself as a journalism and media friendly space and news organizations are already noticing significant referral traffic from the network 👩💻

Why is press releases important? Check out these 5️⃣ key reasons! They serve as strategic bridges, connecting stakeholders, resonating with journalists, launching campaigns, extending engagement, and fortifying trust and credibility. 🌐🏆 #WISE #PressRelease #AmplifyYourBrandGlobally