Headsoup’s Post

TikTok Masterclass by Gabriel Llano at LAMC (Latin Alternative Music Conference) Takeaways: How do users interact with music on TikTok? - They discover artists - They create content with the music and/or follow the artist on different platforms 75% of TikTok users discover new artists on the platform 71% of those users start creating/interacting with the artist content 39% will then look for the song on other platforms 43% will listen to the whole song on another platform (YouTube, Spotify etc) Prosumer = Producer + Consumer - Leaving the passive space of consuming music, to producing their own content using the music and influencing their audience/community.

Google Adds Music Genres As Placement Option For Video Ads Google is rolling out a new placement option for video ads that allow advertisers to target specific types of music on YouTube. The new “Music Mood Lineups” placement is designed to help advertisers reach users when they’re in a positive mood. Ads will be served alongside videos pulled from the same mood signals that YouTube uses as part of YouTube Music playlists. https://lnkd.in/gkaCySTv

Five free music promotion methods for new artists: 1. **Social Media**: Leverage platforms like Instagram, Twitter, and TikTok to share your music and engage with fans. 2. **Music Blogs**: Submit your tracks to music blogs and websites for potential features and reviews. 3. **Online Communities**: Participate in forums and groups on platforms like Reddit and Facebook to share your music with targeted audiences. 4. **Collaborations**: Partner with other artists or creators to cross-promote each other's work to new audiences. 5. **Live Streaming**: Use platforms like Twitch or YouTube to perform live and interact with listeners in real-time.

As a music service provider, your key platforms will be YouTube, Instagram, TikTok, and Facebook. Nowadays, music is a total experience. People need to see and hear the thing you do. Otherwise, your marketing falls flat. Can't have that. You need effectiveness. Pro Tip: Video is a MAJOR key 😉

TikTok has transformed music marketing, turning unknown tracks into global hits! Discover the secrets behind the viral success of songs like Old Town Road and Say So. Learn how artists and marketers are leveraging this powerful platform to connect with audiences like never before. Read the full article: https://lnkd.in/ecXZjGMD How has TikTok influenced your music habits? #MusicMarketing #TikTokForMusic #DigitalMarketing #SocialMediaStrategy #ViralMarketing #MusicIndustry #ContentCreation #MarketingTips #SocialMediaTrends

This New York Times article highlights a shift in the music industry. Older songs are blowing up on platforms like YouTube and TikTok, leading artists to modify live sets for a new generation of fans. This social media-powered “catalog resurgence” is breathing fresh life into music catalogs, boosting streams, ticket sales, and even vinyl reissues. So why should rightsholders make user-generated content (UGC) a priority? The reality is clear: UGC has become a powerful driver of engagement, revenue, and brand longevity. But with this surge in content comes the need for solutions to help manage and monetize their content effectively. At Song Sleuth, we empower rightsholders to turn UGC into a strategic asset, ensuring that their music isn’t just riding the wave of trends, but truly harnessing it. https://lnkd.in/eshEu-yd

Music marketing-related social media and music industry updates you need to know about and may have missed last week: 🤫 Spotify is enticing users to upgrade to its paid tier by offering features like lyrics, AI DJs, and algorithmically created playlists—services that Musi doesn't provide.  👋 Facebook has introduced a new feature for Groups, enabling users to react and comment anonymously.  📍 Threads is experimenting with a new design for link previews, featuring larger font displays and bigger preview images.  🔗 Instagram has added four new story stickers.  🤖 Universal Music Group and TikTok have announced a new licensing agreement. Catch you next week! 👋 . . . . #musicmarketing #musicindustryupdates #musicindustry #wmmd #weeklyupdates

Navigating Music Promotion in the Digital Age In this video, we explore how artists adapt to modern music promotion, transforming traditional methods into powerful content creation on platforms like TikTok and Instagram. Join us as we discuss the evolution of music marketing from the '80s to today! #MusicPromotion #DigitalMarketing #ContentCreation #SocialMediaStrategy #TikTokMarketing #InstagramGrowth #ArtistsOnline #MusicIndustry #ModernPromotion #CreativityInMusic

How to Create a YouTube Channel for Your Music Band

Finding affordable and reliable distribution services for your music can be intimidating. It matters how your music is being shared with your fans and the world. Here are some things you should consider: 1. Compare Pricing Plans: Look at various distribution services and compare their pricing plans. Some offer flat fees per release, while others charge annual fees. Find what works best for your budget. 2. Consider Unlimited Distribution Options: Services like Unifi Music offer unlimited distribution for a flat monthly fee. This can be a cost-effective option if you release music frequently. 3. Check for Hidden Fees: Ensure you understand the fee structure completely. Some services may have hidden costs for additional features or take a percentage of your royalties. 4. Look for Additional Benefits: Choose a distributor that offers extra benefits like playlist pitching, marketing tools, and detailed analytics. These can add significant value to your distribution package. 5. Read Reviews and Testimonials: Research reviews and testimonials from other artists. Their experiences can provide insights into the reliability and quality of the distribution service. Finding the right distribution service can make a huge difference in how your music reaches your audience. Stay informed, compare your options, and choose the service that best fits your needs and budget. If you found this helpful, be sure to share with a fellow artist! And if you're looking for an affordable, unlimited distribution option, check out Unifi Music. #IndependentArtists #MusicDistribution #AffordableDistribution #MusicIndustry #UnifiMusic #ArtistGrowth