Healthcare HQ’s Post

The consumer product market has been using podcasts as a strategic marketing channel for nearly a decade and a half now -- but healthcare vendors are a little newer to the game. Still, consumer buying trends (particularly "passive buying") have found their way into the DNA of healthcare decision makers as well. Clinical leaders want to do their own research before speaking with a new vendor. Supply Chain leaders want to know the pitch before they even sit down for their first sales meeting. Promotional podcasts such as our Vendor Spotlight™ series, which air on the Healthcare HQ family of brands (including Beyond Clean, First Case, Power Supply, and Transmission Control), are already generating interest and opening up this passive buying opportunity for healthcare vendors around the country. As long-form, premium content, these Vendor Spotlight™ interviews are fantastic assets for content conversion, remarketing, email resources, website links and more. If you're not one of the 50% of marketers already using podcasts to reach your target audience, Healthcare HQ is here to help. 💪 Reach out to Lindsay Brown at Lindsay@healthcarehqmedia.com for more information! #HealthcareHQ #Podcasting #Value #Strategy #Marketing #Healthcare #Market #Content

  • No alternative text description for this image

To view or add a comment, sign in

Explore topics