Healthcare HQ’s Post

A shout out to Sara (Cziok) Payne and #thehealthmarketingcollective for the thoughtful questions and a meaningful conversation about the small things that make a huge impact in delivering #digitalhealth. Whether you are a venture like Marani Health, MiiCare, Simple HealthKit, or leading a #digitalhealthtech #careathome innovation at Samsung Electronics America, same principles apply. Working with great partners and companies at DigiTx Partners and DigitalDx Ventures is a living classroom. It's about how to engage a human, in their health journey. 🎧 Tune in to learn about: - The evolving role of marketers on company boards - The importance of a human-centered approach in marketing - Building long-term brand equity and customer trust #digitalhealthinnovation #venturecapital #healthcaremarketing #humancenterdesign #healthcarejourney

Is your team prepared to keep patients and clients coming into the practice? In today’s healthcare space, you and your team have to be comfortable and confident with having the right kind of marketing conversations. Money can be made, or lost, in the details of these conversations. As your practice continues to grow, it’s important to make sure you’re intentional with the way you train your admin, clinical and providers to market your practice both externally and internally. If “selling” makes you or your team uncomfortable, this is the episode for you! What you’ll learn from this episode: - The two types of marketing you need to be implement inside your practice today - How to make sure your team is well equipped to talk to objections that can help your clients & patients make a buying a decision - The importance of why you and your team need to understand the nuances of marketing (outside of posting on social media, networking, or other marketing tactics) - How to build excitement around the services your practice provides internally & externally to keep clients and patients coming back to your practice - The positive impact strategic marketing will have on your practice’s patient care and bottom line (YES! you can take great care of your patients and clients and still make money!) Tune in now through the link below or find us on your favorite podcast platform. https://lnkd.in/eAkthunp

📣 Calling all health marketing leaders: The future of healthcare depends on you! Join us for a new podcast March 20 at the intersection of health marketing, leadership, and brand-building excellence. The Health Marketing Collective aims to highlight the great people who are leading truly life-changing brand campaigns. Join us every other Wednesday to celebrate your triumphs in health marketing—and have some real talk about tough challenges you’ve tackled along the way: https://bit.ly/3SZ8UhC   #healthmarketing #HITmarketing #healthcaremarketing #healthcarepodcast #healthmarketingpodcast #healthmarketingcollective #podcast #newpodcast

Ever wondered why some marketing strategies seem to effortlessly capture our attention while others fall flat? Join us as we unravel the mystery of consumer behavior with Nathan Yeung, where we'll explore the fascinating question: Is laziness the secret weapon of successful marketing campaigns? Our latest podcast episode features none other than Nathan Yeung, a seasoned marketing strategist with over 10 years of expertise in advising B2B businesses. Nathan's impressive track record includes helping numerous companies build their marketing teams from scratch, delivering successful go-to-market deployments, and launching new products into the market. In this insightful episode, Nathan delves into the secrets of consumer psychology and shares invaluable insights on how to craft winning marketing strategies. Ever wondered why simplicity is key in marketing? Nathan breaks it down for us, revealing how providing just enough information can bridge the gap for consumers. Ready to harness the power of consumer psychology in your marketing efforts? Hit play now and join us on a journey to unlock the secrets of success in today's competitive landscape - https://lnkd.in/eqNUEB3p #MarketingStrategy #ConsumerPsychology #PodcastEpisode #branding #marketingtips

🎙️ Say goodbye to traditional FM shows and hello to the future of healthcare marketing! 🎧 🌟 Introducing our Health Broadcast Offer! 🌟 In today's fast-paced world, engaging your audience requires innovative approaches. That's why we're excited to unveil our new Health Broadcast Offer, designed to help healthcare professionals and organizations harness the power of podcasts to share valuable medical insights and elevate their brands. With podcasts on the rise, now is the perfect time to explore this dynamic medium. Podcasts offer a unique opportunity to connect with your audience on a deeper level, providing them with informative content they can listen to anytime, anywhere. Whether you're a healthcare provider looking to share expertise or a pharmaceutical company seeking to educate consumers, podcasts offer a powerful platform to amplify your message and reach a wider audience. Why choose our Health Broadcast Offer? ✅ Tailored Content: Our team of experienced marketers will work closely with you to create customized podcast episodes that resonate with your target audience and align with your brand objectives. ✅ Expert Hosting: From hosting and production to distribution and promotion, we handle every aspect of the podcasting process, ensuring a seamless experience for you and your listeners. ✅ Amplified Reach: With our strategic marketing tactics and extensive network, we'll help you maximize the reach of your podcast, attracting new listeners and strengthening your brand presence in the digital space. Don't miss out on the opportunity to engage your audience in a meaningful way and position your brand as a trusted authority in the healthcare industry. Embrace the power of podcasts with our Health Broadcast Offer and take your marketing efforts to the next level! Interested in learning more? Contact us today to schedule a consultation and discover how podcasting can transform your healthcare marketing strategy. #HealthcareMarketing #Podcast #Innovation #Engagement #BrandElevation

Ever wondered why some marketing strategies seem to effortlessly capture our attention while others fall flat? Join us as we unravel the mystery of consumer behavior with Nathan Yeung, where we'll explore the fascinating question: Is laziness the secret weapon of successful marketing campaigns? Our latest podcast episode features none other than Nathan Yeung, a seasoned marketing strategist with over 10 years of expertise in advising B2B businesses. Nathan's impressive track record includes helping numerous companies build their marketing teams from scratch, delivering successful go-to-market deployments, and launching new products into the market. In this insightful episode, Nathan delves into the secrets of consumer psychology and shares invaluable insights on how to craft winning marketing strategies. Ever wondered why simplicity is key in marketing? Nathan breaks it down for us, revealing how providing just enough information can bridge the gap for consumers. Ready to harness the power of consumer psychology in your marketing efforts? Hit play now and join us on a journey to unlock the secrets of success in today's competitive landscape - https://lnkd.in/ewG_hggm #MarketingStrategy #ConsumerPsychology #PodcastEpisode #branding #marketingtips

Ever wondered why some marketing strategies seem to effortlessly capture our attention while others fall flat? Join us as we unravel the mystery of consumer behavior with Nathan Yeung, where we'll explore the fascinating question: Is laziness the secret weapon of successful marketing campaigns? Our latest podcast episode features none other than Nathan Yeung, a seasoned marketing strategist with over 10 years of expertise in advising B2B businesses. Nathan's impressive track record includes helping numerous companies build their marketing teams from scratch, delivering successful go-to-market deployments, and launching new products into the market. In this insightful episode, Nathan delves into the secrets of consumer psychology and shares invaluable insights on how to craft winning marketing strategies. Ever wondered why simplicity is key in marketing? Nathan breaks it down for us, revealing how providing just enough information can bridge the gap for consumers. Ready to harness the power of consumer psychology in your marketing efforts? Hit play now and join us on a journey to unlock the secrets of success in today's competitive landscape - https://lnkd.in/eqNUEB3p #MarketingStrategy #ConsumerPsychology #PodcastEpisode #branding #marketingtips

[TOMORROW, FRIDAY 9/20 at 12pm ET - PARTNERS ONLY] If you haven't figured it out yet, NOBODY has it figured out. But we're committed to our Healthcare HQ vendor partners who educate & market into the healthcare industry through our brand channels like Beyond Clean, First Case, Transmission Control, and Power Supply to never give up innovating, improving, and pivoting ahead of the market trends that we see out there in the wild to continue to make things better. Here's your reminder to plan to attend our 2025 "MARKET-ED" Partnership Planning event so that you've got the best pulse on where we're going with our platforms in the months to come, how you can best leverage the shifts, and get what you need to build a winning strategy for '25 and beyond. If you're not already registered, please reach out to Linds Brown for the link! Can't wait to see you there! 🚀 #HealthcareHQ #Planning #Marketed #Education #Marketing #Digital #Tradeshows #Podcasting #Video #BeyondClean #FirstCase #PowerSupply #TransmissionControl

How Partial Book Sales Boost Focus & Profitability Advisors often lack a clear definition of their ideal client, which makes marketing efforts broad and ineffective. Without a specific client avatar, they risk blending in with competitors and missing opportunities to connect with the right audience. A vague target audience limits an advisor’s ability to stand out, and general descriptions like “retirees” make it hard to convey value. This lack of focus can also undermine confidence when discussing client volume with prospective clients. Advisors who fail to narrow their focus may find it challenging to attract clients who see them as a perfect fit. Developing a well-defined client avatar - such as snowbirds with dual residences or business owners with specific financial needs - empowers advisors to focus their efforts and build a distinctive brand. Specializing in a niche reinforces the advisor’s value, creating professional scarcity that appeals to high-value clients. By aligning messaging and services with a specific avatar, advisors can more effectively differentiate themselves and foster strong connections with clients who truly match their expertise. 🔔 Subscribe to my “Always ON” podcast for more strategies on balancing productivity with purpose. Find links in the comments below 👇 #FinancialAdvisors #ClientAdvocacy #AlwaysONPodcast #DuncanMacPherson #ClientEngagement #AdvisorMarketing

Route 66 🚗 Recent Gartner research say it takes 66 touch points to capture a prospects attention. This is the challenge marketers face in a crowded and distracted marketplace. So, while it's crucial for marketers to demonstrate ROI to stakeholders, focusing solely on easily quantifiable metrics can lead to missed opportunities. For example, podcasting—a medium where engagement is high but hard to measure—often gets overlooked. Consider someone who regularly listens 🔊 to your podcast. They might not show immediate buying intent, but each episode helps to build credibility and trust, invaluable assets for long-term relationship building. Yet, the tangible impact of this engagement—like many other valuable marketing activities—can be difficult to quantify. Look at the Bigger Picture: It's essential to recognize that not every interaction will directly convert into leads or sales. However, each touchpoint plays a critical role in the cumulative effect of brand building and engagement. 💡 Avoid the trap of neglecting hard-to-measure tactics. An article on a platform like HR.com might not yield immediate leads, but its contribution to your brand’s visibility and authority is a vital part of a comprehensive marketing strategy. Remember > the importance of an integrated approach that values both measurable outcomes and the subtler aspects of brand engagement. Here more thoughts on uncovering keys to growth in the full video at: https://lnkd.in/gGbps-xz #OmnichannelMarketing #DigitalMarketing #ROI #BrandBuilding