Heather Fletcher’s Post

What journalists actually do... I couldn't NOT share this. Though I am not a journalist, I am in awe of those who are, I am a storyteller. A story crafter. A story magician, sometimes. And in being so, I do tap into my inner...well, Wonder Woman. Not so much Superman. You get the drift. 📚📗📕📙📖📙📕📗📚📖 ✅ Go on now, click the 🔔 to let LI know you want more of me. ✅ Follow. Connect. Share your questions in the comments. ✅ Be proactive about that book you want to write. #BookWhisperer #AuthorWhisperer #StoryCrafting #PublishingYourBook

Imagine hiring Clark Kent then finding out he’s Superman. 🦸🏽♀️ That’s what happens when you #HIREAJOURNALIST 👈🏽 Most businesses don’t realize how much journalists can drive real results and generate revenue. 💰 We’re not just writers—we’re strategists who know how to: ✨ In Marketing: Create campaigns that connect with your audience and build credibility. 📢 In Communications: Handle crises with clear, actionable messaging and make sure your brand’s voice stands out. 🎯 In Strategy: Develop stories and content that don’t just look good but actually move the needle—whether that’s engagement, awareness, or trust. The #HireAJournalist Initiative is all about helping businesses see what’s possible when you bring a journalist onto your team. If you’re ready to cut through the noise, strengthen your brand, and truly connect with your audience, hiring a journalist isn’t just a smart move—it’s a transformative one. Because here’s the truth: Journalists are the superheroes your business didn’t know it needed. And honestly, when was the last time you saw a journalist and Superman in the same room? 👀... #journalists #branding #brandstrategy #contentmarketing #marketing #storytelling #brandtips #ceo #executives #opentowork #journalism #publicrelations #hiring #mediastrategy #mediacoaching #consultant #roi #contentcreators #linkedincreator

Are you thinking about hiring editorial talent into your team? People with journalism backgrounds can sometimes come at their roles ego first - looking for the byline or the personal impact. Yet brand journalism is about making an impact for the company, with consistent audience research, b2b insights and high level thought leadership integral to the success of efforts over time. Sometimes an internal hire is the right choice, and sometimes developing a relationship with a trusted external partner that can mix and match talent with challenge works well. What experiences have you had in working with external talent versus internal hires? https://lnkd.in/gC-4T7D4

📝 Apply to be a 📣 Staff Writer, Kids/Pets: The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply […] The post Staff Writer, Kids/Pets first appeared on Remote Jobs Ninja. #remotejobs #workingathome #workingfromhome

This is a really great time to hire journalists. Don't get me wrong — it's a bad time for the news industry. But if your marketing team is looking for fresh ideas, a lot of highly experienced writers and editors have been made redundant this year and are actively looking for new engagements. If your organization has been trying to make a bigger impact through content, consider hiring a journalist. We learn quickly, know how to ask the right questions and love a deadline. Need a recommendation or referral for your particular sector? Message me — I'm happy to make connections and introductions! #contentmarketing #contentstrategy

Being a journalist was hands down the most challenging role I've had in my career. It taught me SO much, which is why it's so frustrating to see myself and fellow former journalists struggling even more than average in this job market. I know it "looks" like I only have a few years of comms experience. But my decade as a journalist taught me so many transferrable skills: 1. Working under deadline pressure? There's no deadline quite like live TV. 2. Juggling multiple priorities? Breaking news requires a big shift in priorities. Redirect crews to the location, make sure we're calling sources for confirmation, get what we know so far up on the website. Oh, and make sure you're still putting together a full rundown of regular news in case it turns out to be nothing. 3. Writing for different voices? Producers write essentially everything the anchors say. Over time, you learn how your anchors prefer things.. words or phrases they don't like, how they like things typed out in the prompter, and how they might say something in their own style. 4. Collaboration? Live news doesn't happen without it. Being a producer means working with your reporters to know what story they have and what they need. Your director needs to know what shots you have in mind and when to take video. Your editor needs to know what video to cut and where to put it. The graphics department needs direction on what images or maps you might need. Meteorologists may have special requests if it's a big weather day. The list goes on. 5. Understanding your audience? Almost everything journalists do is focused on their audience. We choose stories based on what would appeal to our demographic. We consider what they will already understand about a story, what needs to be explained, what questions they might have, etc. We tailor our content specifically to meet the viewers. These are just a few of the skills I began developing in local newsrooms. I believe it made me a better employee, coworker, and all-around person. I learned the importance of sharing stories, creating empathy and understanding, and doing it all with ethics front and center. So hire a former journalist. I promise you won't regret it.

I think some founders need to know the requirements for each role they are hiring for You don’t hire a person for a mod position and expect them to do the job of someone else as well. - You need a moderator, hire one. - You need a social media manager, hire one. - You need a writer, hire one - You need an influencer, hire one Don’t force it all on a person. You need a build a Team and not to give one person multiple tasks. So everyone can be 100% productive at their job.

"But it's the weekend" That's what my colleague said when I told her about a reactive story I was planning to pitch on Saturday morning. Guess who got national coverage? 🙋🏻♀️ News doesn't wait for Monday - and neither should you if you spot a great opportunity. My pro tip: Search for 'weekend editor' or 'weekend reporter' to maximise your chances of getting coverage over the weekend. These journalists are actively looking for stories and competition is usually lower. P.S. We’ve just made some major improvements to JournoFinder's journalist search. You can now search by job title (i.e weekend editor), bio, outlet, and location. 🙌 #digitalPR #linkbuilding #SEO

WHY YOU SHOULD HIRE A JOURNALIST Hiring a journalist can be one of the smartest decisions you make for your business. This is because journalists bring unmatched expertise in storytelling, research, and audience engagement. Whether you're a startup or an established business enterprise, your skills are indispensable in today's dynamic, information-driven world. Content writers, journalists or news reporters excel in creating compelling narratives that resonate with diverse and heterogenous audiences. We know how to transform complex information into direct, simple, engaging, and impactful content. This ability helps brands communicate their value propositions clearly, making it easier to build trust and loyalty among customers. As professional journalists, we are trained to conduct thorough research. We verify facts, interview sources, and ensure accuracy in every detail. This commitment to credibility enhances the authenticity of your brand. In an era of misinformation and social media rendezvous brouhaha, this quality sets your team apart and outstanding. Furthermore, journalists understand the dynamics of storytelling across platforms. We tailor content for websites, social media, blogs, emails, and print, ensuring that your message reaches your target audience effectively. Our adaptability saves CEOs and their organisations the hassle of hiring multiple specialists. Moreso, journalists thrive under deadlines. We work efficiently, delivering high-quality content on time despite pressure. This ability is critical in writing, editing, and delivering our news stories and content. Also, it enable us to meet your content marketing or public relations goals without delays. Again, another vital reason to hire a journalist is our ability to understand our audience psychology. We know how to craft catchy headlines, articles, and posts that grab attention, sustain interest, and inspire action. With our expertise, you can amplify your brand’s visibility and credibility. Additionally, journalists are skilled at crisis management and communication. We can guide your brand through tough times by framing responses that protect your reputation. Ability of journalists to remain calm and deliver strategic messaging in high-pressure situations is invaluable. As a CEO, business director, and manager, investing in a journalist is not an expense; it’s a strategy to strengthen your brand. The expertise of news reporters and content writers, helps you communicate effectively, build trust, and stay ahead in competitive markets. Don’t leave your storytelling to chance. Partner with a professional journalist to unlock the full potential of your brand's voice. Guess what? I AM HERE, HIRE ME. #JournalismMatters #ContentStrategy #Storytelling #BrandBuilding #Canada #MediaExpertise #MarketingTips #ContentMarketing #PublicRelations #CorporateCommunication #US #UK #ContentWriting #DigitalStrategy #HireMe #OpenToWork #Europe #Asia

Tips from a broadcast journalist turned marketing professional 👇 More and more, I'm seeing some INCREDIBLY talented journalists that I've worked with in the past hit the job market. For some, they'll continue their journalism journey. For others, they'll join the "dark side." Here are my tips to any journalists looking to make the jump to PR and marketing: ◦ Double down on your strengths and passions: As a journalist, you're often wearing many different hats at once. In marketing, you get a chance to hone your skills. If you love data and you're the best data reporter in the biz? Double down on it and show off how data can help tell a story. Brands love that. ◦ Market yourself, connect with others: The transition from journalist to marketer is awkward. Lean into the awkwardness. Let your LinkedIn audience know you're making the crossover. Join local PR/marketing groups and ask for advice. Network with industry professionals. The connections you make in this phase will be invaluable and last you a lifetime. ◦ Trust the process: The transition from journalist to marketer doesn't happen overnight. You'll have some marketing wins and fails - likely more fails than wins out of the gate. Keep pressing - it's worth it. If you're a former journo who has made the move, drop your tips in the comments below. #journalist #marketing #PR #hirejournalists