Heatherwick studio’s Post

Transcript

It's been an amazing year. We've never done anything like this and it feels like the humanized campaign has sort of just touched on something which is a no brainer. Everyone who I speak to who's a normal person just responds with a yeah, of course. And often what I'm really enjoying is people saying after they've read the book, they said they're now looking at buildings in a different way. And we've had some really amazing breakthrough moments. Loughborough University in the United Kingdom, they are starting a masters degree. I never thought this would happen. There's even a university in South America who are starting an entirely new. Architecture and design school based around humanizing. Meanwhile, the books published in three different continents and there's a number of new countries all now translating the book. So people are seeing that it's a practical, down to earth, no brainer mindset about making places that will have a chance of meaning more to people. So it's. Starting to be a real snowballed turning of of many people and beyond me, which is my hope and goal one year on. The next things for the campaign are just growing and building more coalitions of different cities, different planning authorities and connecting even more with the public. Humanised campaign is about 10 million conversations and each one of those, just step by step by step, just starts to shift our language, our vision of what something could be. The number one action that. Anyone listening to this can really make the most important is just look. Start by looking at buildings, thinking how they make you feel and talking to each other.