Hedlum Brewing’s Post

Exploring the revolutionary White Cap Crisp Campaign from UBL, redefines brewing excellence, offering sugar-free options for health-conscious beer enthusiasts.  It is a game changer for the beer industry that many of it's competitors should bench mark from. 💡 Start swiping ➡ #CreativeCulture #CreateYourCulture #BuildingBrands #OurTakeOn #MarketingTrends #WhiteCapCrispCampaign #UBL

We're proud to share Anthony's article in this month's issue of The Roanoker Magazine! This deeply researched article focuses on the offering of local businesses Brady's Distillery, Twisted Track Brewpub, Olde Salem Brewing Company, and Big Lick Brewing Company! 🍻 Check it Out in the link in the comments below!

"The Myths & the Methods of Low-and-No-Alcohol Beer Brewing" Inside Issue-6, this article by Stuart Howe, Technical Development Manager for the Institute of Brewing & Distilling is not to be missed! Get yours now:

New Trail's story is a testament to the power of a strong brand, smart strategies, and effective distribution. It’s so rewarding to see the growth and success they’ve achieved, especially knowing the role our team played in helping establish their success in Western PA. Their commitment to quality and consistency, paired with strategic expansion, has propelled them to become one of Pennsylvania’s leading breweries and one of the fastest-growing breweries in the country. These strategies aren’t just limited to New Trail—they’ve been the foundation for success with other brands I’ve worked with as well. By applying similar approaches, I’ve seen firsthand how brands can transform their market position and drive significant growth. If you’re looking to replicate this kind of success, here are some actionable steps you can take: 1. Effective Use of Packaging Formats: New Trail’s intentional choice of popular packaging formats, like 19.2 oz. cans and 12-packs, has played a significant role in their growth. While many craft breweries shy away from these formats, New Trail has embraced them to resonate with a broader consumer audience. To start implementing this, evaluate your current packaging options—are there formats that could better align with consumer preferences and capture more market share? Differentiating your brand through smart packaging decisions can drive sustainable and scalable sales. 2. Building Strong Partnerships: The foundation of New Trail’s success lies in its relationships with distributors. They’ve mastered the art of collaboration, ensuring that their distributors are allies in the brand’s growth. They've provided clear and effective plans that serve as blueprints for distributors to execute successfully. They also offer engaging support strategies that ensure distributors have the tools needed to drive the brand’s success. For your brand, start by asking if your distributor relationships are truly collaborative—are you equipping them with the right tools and strategies to succeed? 3. Strategic Market Expansion: New Trail’s calculated approach to expanding into neighboring states like Maryland and New Jersey has allowed them to grow their footprint without overextending. By focusing on key markets where they can build strong relationships and ensure proper execution, they’ve tapped into new opportunities while maintaining their brand’s integrity and success. Think about your expansion plans—are you entering new markets with a clear strategy and support in place? A focused approach can help you grow without spreading your resources too thin. New Trail Brewing’s journey is proof that with the right strategies, growth in today's market is achievable. Don’t miss out on the opportunity to elevate your brand—let’s connect and start building your success today. If you’re interested in discussing how to implement these strategies for your own brand, reach out. Let’s work together to drive similar success for your business.

New Trail Brewing’s journey is a powerful example of what can be achieved with strong branding, smart strategies, and effective distribution. It’s incredibly rewarding to see the growth and success they’ve accomplished, especially knowing the role that our founder, Shane Lohman, played in helping establish their presence in Western Pennsylvania. Their commitment to quality and consistency, combined with strategic market expansion, has made them one of Pennsylvania’s leading breweries and one of the fastest growing in the country. For other brands aiming to replicate this level of success, it’s crucial to implement the right brand strategies—everything from market analysis to building robust relationships with distributors. The craft beer market is competitive, but with the right approach, achieving significant growth is absolutely possible. New Trail Brewing’s success story is a testament to that. If you're ready to elevate your brand and navigate the competitive craft beer market, let's talk. Our expertise can help you build the strategies needed for sustained growth and success.

Have you ever wondered about hop extracts and their role in brewing? Well, you're in luck! In this installment of Minute with a Master Cicerone, Craig Thomas provides an excellent overview of various hop extracts and how they are utilized in beer production. Have you tried any commercial beers that showcase the use of hop extracts in their production?

✅ Here's a perfect example of how diversity at the top of a company can create a competitive edge ✅ The Black-owned Brewery, Brockton Beer Company is part of the minuscule 2% of breweries that are Black-owned in Massachusetts. Although one of the co-founders confided that "it's a challenge for people of color to break into this industry", they've managed to carve out a niche for themselves that's unlike the other 98% of their competitors. They infuse their beers with "flavors that nod to their cultural heritage, such as mango and calamansi." And it's not just about the flavours either, their mission to diversify and demystify the industry "serves as an invitation to the Black and Brown community to explore the craft beer culture...[which] is still nascent among its predominantly Black and Brown population" Read more about them at these links: https://lnkd.in/gqePmFi7 https://lnkd.in/gT2kjieJ #JEDI #EDI #InclusiveMarketing #InclusiveBrand #InclusionMatters #InclusiveCommunications #InclusiveBusiness #BlackHistoryMonth

Have you checked out the insights on our blog yet? Why not start with this post you might have missed, 'Beyond Beer Sales: Diversifying Revenue Streams'? It delves into the exciting realm of expanding your brewery's income beyond traditional beer sales. After all, while brewing exceptional beer is your forte, have you considered the potential of diversifying your revenue streams? Don't miss out on this valuable resource! Catch up on past updates and explore our latest post now: https://loom.ly/BKoVKmo Cheers to expanding horizons and brewing success! 🍻 #CraftBrewers #BreweryBlog #DiversifyingRevenue #BrewerySuccess

Tilray has entered into a definitive agreement to acquire four craft breweries from Molson Coors. The acquisition includes Hop Valley Brewing Company, Terrapin Beer Co., Revolver Brewing, and Atwater Brewery. Tilray’s portfolio will expand across key beer markets adding 30% new beer buying accounts. The Tilray Beverages portfolio boasts a range of leading craft beer, spirits and non-alcohol beverages including SweetWater Brewing Company, Montauk Brewing Company, Alpine Beer Company, Green Flash Brewing Company, Shock Top, Breckenridge Brewery, Breckenridge Distillery, Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewing Company, Widmer Brothers Brewing, Square Mile Cider Company, HiBall Energy, and Happy Flower CBD sparkling cocktails. This strategic acquisition is expected to position Tilray for continued growth and expansion in the beverage industry. Tilray's beer business is expected to grow to 15 million cases annually, cementing Tilray Beverages as the #1 craft brewer in the Pacific Northwest, #1 in Georgia and anchors Tilray’s craft brands in two key beer states, Texas and Michigan.

Ongoing economic challenges have seen voluntary administrations become an all-too-common feature of the beer industry. Across a two-part mini-series, we examine their impact on businesses, the industry as a whole, and consumer sentiment. In part one, a brewery owner argues the run of VAs has damaged the industry in several ways. In part two, those at the helm of many of the businesses to go through administration respond.