Asda’s Rollback to Asda Price initiative is a welcome move for families looking to save on their everyday essentials. The decision to cut prices on over 4,000 family favourite products by an average of 25% is impressive, offering significant savings right out of the gate. What stands out most, however, is that this is just the beginning—Asda plans to continue rolling back prices across thousands more products throughout the year, aiming to move their entire range to a new, consistently low price point.
The return to their Asda Price roots is also a strong signal of their commitment to offering real value to customers. The Asda Pocket Tap has become synonymous with affordability, and its revival in a new TV campaign with brand ambassador Joe Wicks is a clever and fun way to remind shoppers of the savings Asda provides.
What’s really exciting is the broader message behind this initiative: Asda is actively working to help hardworking families stretch their budgets further. In a time when many are feeling the pinch, Asda’s promise to deliver more affordable options at regular intervals is something to celebrate.
In short, Asda’s return to Asda Price is a bold and customer-centric move that brings both immediate and long-term benefits. If you're looking for great value and savings, now is the perfect time to shop with Asda.
We’re excited to announce that Rollback to Asda Price is back, as we are cutting prices on over 4000 family favourite products by an average of 25%!
This is just the start though – thousands more products will Rollback at regular intervals this year as we move our entire range to a new low ‘Asda Price’.
With our return to our Asda Price roots, there is no better marker of value than our iconic Asda Pocket Tap. So we’re getting the nation tapping their back pockets once more in a brand new TV campaign featuring Asda brand ambassador Joe Wicks as we celebrate helping hard working families to save money whenever they shop.
Watch the campaign below! 💚
#Rollback #AsdaPocketTap #AsdaRollback
