Heena Jadeja’s Post

Watching the tragedy of Co-op's declining market share and below average sales performance is doubly painful knowing how close they came to signing up for the Uncrowd platform. Every loss of share of wallet to Aldi UK, every customer choosing Lidl GB instead, each failure to respond to changes in relative attractiveness versus Sainsbury's, Asda, Morrisons and Tesco is a reason to be disappointed. The core Co-op proposition is rock solid, the values driving the business are to be applauded and celebrated. It's hard to argue though that the major tech investments made in the business have come through to the bottom line. Back when we were close to a deal, uncrowd could have been bought for a couple of hundred thousand. Our average ticket today is way beyond that. Arguably Co-op couldn't afford Uncrowd now, but given Uncrowd scores are proven to correlate against sales performance in grocery, given that we put percentages onto revenue, how could they afford not to? It's a shame to see the superb work of the likes of Matt Atkinson, Ali Jones, Matthew Speight, Charlotte Lock and Jo Whitfield, brilliant retailers all, fading away. #retail #grocery #experienceanalytics

The real meaning of FMCG

‘Tis a new week and that means a fresh batch of #retail news is waiting for 🫵 you. What were the latest stories that caught our attention and you shouldn’t miss? 🔍 🆕 #Aldi stepped up their “Can’t match this” campaign with ads comparing prices between them and their competitors. The “swap and save” ads are a fightback against price-matching by Tesco, Asda, or Morrisons. 🆕 Merchandising enhancements and technology upgrades will continue to gain traction. Both improve customer experience, and retailers are well aware of that. By making stores more shoppable they are winning customers in the long run. Probably two days of standing in the long lines are over? 🤔 🆕 A sad day for Aldi’s muffins. More than twelve thousand cases had to be pulled because of the ingredients included in them - more specifically walnuts. 🍀 Luckily, the undeclared ingredients brought no illnesses. 🆕 Instacart is making the deliveries more smooth. It will be in the form of a drop-off for customers who don’t immediately collect the goods. Previously the workers had to bring the orders 🔙 back to the store. The other updates confirm whether there is a pet in the residence. #Kimbino #RetailNews #Retail #RetailInsights #RetailStrategy #OnlineDeals #BestDeals #OnlineShopping #ConsumerTrends #ShoppingBehavior #OnlineShopping

Big Lots 𝗠𝗼𝘃𝗲𝘀 𝗕𝗜𝗚 𝗶𝗻𝘁𝗼 𝗚𝗿𝗼𝗰𝗲𝗿𝘆 — Shoppers may finally have their reason to head to Big Lots — with consumers across every generation getting fed up with inflationary price hikes. Between the retailer's unique: 1. Speed of disposition and liquidation 2. Product philosophy 3. Deal-making strategy ... See how Big Lots is reinventing grocery to attract and retain loyal customers. ➡️ https://lnkd.in/gafVHVUH #Grocery #RetailInsight #RetailNews Phil Lempert

Keeping momentum going... ALDI’s success hinges on its stated goals to obsess on quality, innovate and excite, control costs, not play games and keep shoppers at the center: https://ow.ly/NX5B50UauK2 #aldi #foodretail #grocery

#Youngpeople are joining #warehousestores like Costco and Sam's Club to combat #risingprices. Over the past two years, membership for wholesale stores among shoppers under 27-years-old increased by 63%. And a recent survey found that nearly 40% of 25-34-year-olds split #bulk groceries with friends, neighbors, roommates, or family members. Some college students are even taking trips to stores like #Costco every few weeks, where they pool their resources to buy groceries with friends or dorm-mates to share the cost of lower price per item packs. According to these students, living together as a household and sharing groceries has even brought them closer together, in addition to saving them money. 

"Young adults are battling sticker shock at the grocery store by supersizing their groceries. They are turning to bulk purchases, splitting their food costs with friends, roommates, family and neighbors. Shoppers in their 20s and 30s are trying to fight higher prices by joining warehouse-store giants such as Costco Wholesale and Sam's Club." This from Margot Amouyal of the The Wall Street Journal (thanks for the share, The Food Institute). I just finished an article for Brandingmag discussing the power of 'Social barriers' in shopper decision-making, citing our recent #Snack50 Report finding that categories like tortilla chips and pretzels are actually most impacted by social considerations (vs. even factors like price). 𝗦𝗼 𝘁𝗵𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗽𝗿𝗼𝘀 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀: if consumers are indeed forming these 'buying groups' to combat pricing, should we really be so focused on PRICE, or are our strategic and activational efforts better served addressing social considerations? After all, if I'm making a Costco run on behalf of not only myself, but also my "friends, roommates, family, and neighbors," I'm much more concerned about social consensus than I am price points... #consumerinsights #shoppermarketing #foodandbeverage https://lnkd.in/gypTUe_a

A recent article from CNN about Aldi and how this center of store bargain aisle is drawing customers was quite interesting. I admit that I don't shop there (too far from me) so I quickly jumped into the Catalytics ad tracking database and saw some amazing deals. As you can see these advertised deals really draw traffic! #cpg #categorymanagement #cpgsales #shopperinsights https://lnkd.in/e_vprBCG

If ever you need an anecdote that a substantial number of shoppers love treasure hunts, and even a small-format store can deliver retail theater, check out what Aldi does in its center aisle. It's a bit of retailing genius if you ask me. There's a dopamine hit triggered in our reptilian brains for successful treasure hunt excursions, especially if it requires some cunning planning and effort. While most retailers obsess over reducing friction, overcoming a little bit of friction is part of the hunter-gatherer reward system hardwired into our basic desires. The article also gives a nod to the paradox of choice. Worth a read.