The HEINEKEN Company’s Post

Our latest Heineken® campaign, '0.0 Reasons Needed', tackles stigmas head-on. Heineken® 0.0 has revolutionised the no-alcohol beer category since its launch in 2017. We are now the global leaders in the low and no alcohol beverage category and while it's popularity continues to rise, stigmas do remain. New research in collaboration with University of Oxford Professor Charles Spence reveals that 21% of Gen Z say they have concealed drinking low and no alcohol versions of alcoholic beverages because of social pressures. That needs to change, so grab a Heineken® 0.0, check out the campaign, and let's leave stigmas where they belong, in the past! More information on the campaign and the research behind it: https://lnkd.in/ePmr3QPm #00ReasonsNeeded #Heineken00