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Why Customer Success Stories Are the Real MVPs of Content Let's talk about customer success stories. You know, the kind where you hear about some business hero who swooped in, saved the day, and now everyone's living happily ever after? Yeah, those. If you're not using them, you're missing out on one of the most powerful content tools in the game. Here's the thing: people want real stories. Not some sales pitch dressed up as a bedtime story. I'm talking about tales of triumph and transformation. The kind where you get to say, "Look, here's a real person, with real problems, and here's how we helped them come out on top." Sprinkle in a few direct quotes, and you've got yourself a solid success story that people can actually relate to. But let's not get carried away. The last thing you want is to turn a customer story into a marketing monologue. If you're dropping product features left, right, and center, you're doing it wrong. No one wants to hear you rattle off a list of things your product can do while they were hoping for a heartwarming narrative. Keep it authentic, and remember—it's about the customer, not you. And here's a tip: when in doubt, keep it light. Humor can be your best friend. After all, who doesn't love a good laugh? Just make sure it's appropriate for your brand and audience. Trust me, a well-placed joke can turn a "meh" story into a "hey, did you read this?" moment. So go on, give your customers the spotlight they deserve. Share their stories, keep it real, and don't forget to enjoy the ride. You might just find that the best stories come from the people who were with you from the start.

Understanding the Customer Value Journey 🚀 Have you ever wondered why some customers become lifelong advocates while others disappear after a single purchase? It all comes down to understanding their journey with your brand. 🌟 The Customer Value Journey (CVJ) maps out every customer interaction with your business, from the first click to their latest purchase. By strategically engaging and delighting customers at each stage, you transform them into loyal fans who promote your brand. 📈 Explore the CVJ and learn how to create lasting customer relationships in this article: https://lnkd.in/dX_u2dWn

Top-notch content sits within your sales, partners, customers, founders, customer success, and much more. So, what're you waiting for? Go knock them off. Face time with these folks helps you design authoritative content and prepares you for long-term success. Have a nice day, and start being content-ful. 😜 #contentmarketing #contentwriting #contentisking

How to Align Your Marketing and Customer Success Teams - Aligning customer success marketing to your company goals and client base should occur throughout the customer journey. Learn how to ensure that it happens. https://hubs.ly/Q02CC97G0

🚨 ATTN: Business Leaders and Marketers Content Hub and Content Remix are game changers. HubSpot's recent product updates empower you to create one piece of content and adapt it into multiple forms of content for different channels while ensuring your brand's voice and tone are used for each piece of content. The best part is that all the various file types are completed and can be ready to use in minutes, not hours or days. 🤔 Imagine creating a social media post and, with a few clicks, using that content to simultaneously create a marketing email, blog post, landing page, ad copy, newsletter content, audio recording, videos, etc. 🤯 The files could also enable sales teams and be used to train cross-departmentally. 💯 Oh, the time I could have saved... 🧠 Learn more about all of today's product Spotlight via HubSpot's LP and request a demo: https://lnkd.in/gdrj-rRf #spotlight #hubspottipsandtricks #hubspotai

The Guaranteed Path to Boosting Customer retention Through Emotional Appeals in your copy (It helps you build loyalty and lasting connections) Do you think emotional appeals are just a marketing gimmick? My approach: - Use emotional appeals in every piece of copy - With the goal of creating genuine connections Why it works: ↳ You forge deeper bonds with your audience ↳ You enhance brand loyalty (a key driver of repeat business) ↳ You make your brand memorable and impactful ↳ You encourage ongoing engagement and advocacy Emotional connection is not just a tactic it’s a fundamental strategy. But it also brings these benefits: ↳ Higher customer retention (they keep coming back) ↳ Stronger word-of-mouth referrals (happy customers talk) ↳ Increased customer lifetime value (they stay loyal longer) So do this: 1. Identify the core emotions your audience experiences 2. Craft messages that resonate with these emotions 3. Develop stories that evoke genuine feelings 4. Incorporate these elements consistently in your copy 5. Measure engagement to see what resonates most 6. Refine and adapt based on feedback Here’s the reality: Creating emotional connections isn’t always easy But that is  how you write a good copy If this approach speaks to you, repost to share with others and follow Rita Chibuike (she/her) for more insights on creating impactful, loyalty-driven content. P.S. There are different types of emotional triggers, which have you used most?

Customer Success Managers and Product Marketers *should be* a power duo. But often, they’re not. And that’s unfortunate because the CS team is a goldmine of real-time customer information! They speak to customers every day. They know what their challenges are, what keeps them up at night, and their likes and dislikes about your product. When you invite CS managers to brainstorm content ideas, they’ll help fill up your editorial calendar with ideas directly from your audience. When CS and Marketing are aligned, it’s not a big emergency event to work on case studies together. It can be an ongoing, collaborative process, resulting in higher quality case studies. Notion figured this out and took their case studies to a new level. They collaborate with the CS team to find clients willing to showcase their work, but they also integrate the product into the narrative by offering direct links to usable templates. This way, prospective users can easily replicate what existing customers are doing. It’s a win for prospects >> A showcase of Notion in action by recognized companies. It’s a win for customers >> Use case Inspiration + one-click access to implement similar templates. You can make this work for you by turning your case studies into tools. Try embedding interactive screenshots into your case studies or link directly to features or setups. Or create a version of your product that clients can play around with. You can get creative with this as long as you are offering value. Show your audience what they’re missing and make them want it!

One of the objections we run into when training go-to-market folks is, "I don't know what to post." Well, if you think about how your posts can bring value to potential buyers, there are a few content themes you can go at it with. I love this breakdown by Forrester's Laura Ramos on 4 personas you can take on to level up your content sharing for your network. #contentstrategy #employeeadvocacy #sales #socialselling

How Can Blogging Increase Your Customer Engagement? Unleash the power of your Website Blog to boost customer engagement and turn casual visitors into dedicated advocates. In a world crowded with digital noise, a well-crafted blog is your trusty fishing rod, reeling in customers and fostering meaningful connections. By showcasing your expertise, sharing authentic stories, and engaging with your audience, you can build trust, credibility, and a sense of community. Optimize your blog for search engines to reach new potential customers and encourage them to join the conversation. Embrace the art of storytelling, invite feedback, and adapt your content based on customer insights. With a strategic approach and a genuine commitment to connection, your blog can transform into a thriving hub of engagement. So, dive in, engage your readers, and watch your customer interactions soar to new heights. The stage is set, and you’re ready to shine. https://lnkd.in/gtsmqsR9

How Can Blogging Increase Your Customer Engagement? Unleash the power of your Website Blog to boost customer engagement and turn casual visitors into dedicated advocates. In a world crowded with digital noise, a well-crafted blog is your trusty fishing rod, reeling in customers and fostering meaningful connections. By showcasing your expertise, sharing authentic stories, and engaging with your audience, you can build trust, credibility, and a sense of community. Optimize your blog for search engines to reach new potential customers and encourage them to join the conversation. Embrace the art of storytelling, invite feedback, and adapt your content based on customer insights. With a strategic approach and a genuine commitment to connection, your blog can transform into a thriving hub of engagement. So, dive in, engage your readers, and watch your customer interactions soar to new heights. The stage is set, and you’re ready to shine. https://lnkd.in/eHgQggaw