A/B testing can improve open rates by up to 49%*. But be aware: the preload function in email apps like Apple Mail can skew open rates, making them less reliable. Images and tracking pixels auto-load, artificially inflating numbers. Instead of focusing solely on opens, track click-through rates and conversions for true success. Testing subject lines not only boosts opens but helps refine messaging that drives real engagement. #onlysendgoodemails #emailmarketing * Campaign Monitor, 2019
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