hernan tagliani’s Post

🌍 Why multicultural inclusion matters in marketing, especially for Gen Z. Antoinette Siu discusses the growing influence of multicultural communities on brand preferences and choices, urging agencies to integrate multicultural strategies into their marketing investments.Read more: https://lnkd.in/ekupfG8G #MulticulturalMarketing #GenZ #Diversity #Inclusion #MarketingStrategy

📈 The commitment to inclusive progress in marketing is unwavering, but significant industry challenges persist. Marketers are continuing their efforts to foster inclusivity, yet hurdles such as budget constraints, lack of internal support, and the need for better representation in media are still prevalent. 🔍 As we push forward, it’s crucial to address these obstacles head-on. Collaboration, innovative solutions, and persistent advocacy are key to driving true change. 🌟 Let’s stay dedicated to creating a more inclusive and equitable industry for all. #InclusiveMarketing #Diversity #Equity #Inclusion #MarketingTrends #IndustryChallenges

🚀 How the Advertising Industry is Shaping LGBTQ Inclusion in 2024, and What it Means for Pharma Media 🌈 The 2024 Visibility Perceptions in Advertising Report by GLAAD is a must-read for professionals in pharma media. At solli, we dive deep into its insights to uncover actionable strategies for driving meaningful and inclusive campaigns. This year’s insights reveal a profound shift in how brands view LGBTQ representation—not just as a cultural imperative but as a critical business strategy for pharma media.

Catch the recent news that a global advertising study has found “go woke go broke” isn’t true for brands? The study from UNWomen Wwk ‘s Unstereotype Alliance proves that inclusive ad campaigns have a positive impact, “on profits, sales and brand worth”. So, we now have it confirmed that committing to content that is authentically inclusive drives short and long-term business growth 🤯 Of course inclusivity pays off in business, as it does in life. And yes, let's use terms like 'inclusivity' over 'woke' which feels lazy, ham fisted and reactionary particularly given the sensitivities and nuances of the subject area. (What happened to ‘words matter’?) Taking a considered approach is what really matters here (as it does in life). Lots of coverage around the story if you want to look into it, but I’m dropping a link to The Guardian write up in the comments. 🙏🏼Sara Denby #advertising #diversity #inclusion

Here's an extract of a thing I wrote in response to Omar Oakes The Media Leader column today: https://lnkd.in/e4xpFDZi "Advertisers, via their trade body, played little part in what is now BARB and was JICTAR. There were exceptions, like P&G and Mars, but the rest rarely showed up to any discussion. The agencies (I was an IPA representative on both the Technical Sub-Committee and the Management Committee) were also bit players. TV audience measurement was a matter for the broadcasters (including the BBC) who after all paid for the bulk of it. Advertisers' and agencies' needs were not the same as broadcasters' and yet when push came to shove the ones doing the shoving were the guys paying the bill. How times change. Having argued for decades that advertisers should play a more active part in audience research, and pay for the privilege, we now have Origin where they do just that. Unlike some, I'm a big fan of Origin, and more specifically its vision. Its ambition is huge - a system that lets agencies and their clients combine media forms; and apply judgements informed by and appropriate to the circumstances. Eventually I hope it will allow for combinations not just of video forms but of advertising and non-advertising forms too. Want to play around with what an influencer campaign will add to your social-media plan? Or what impact PR will have in extending your TV activity? Want to plan in a campaign specific level of attention as opposed to using averages and norms? Can Origin do any of this now? No. But as the old adage goes the best way to eat an elephant is one small bite at a time. I was on stage several years ago at the asi event when Phil Smith announced Origin. I was there again this month when he was asked about progress by a room of audience researchers frustrated at how long this is taking. To them, it's worth remembering that Origin isn't creating a project, of the sort they're familiar with but a product designed to help advertisers make smarter investment decisions - across video channels certainly but ultimately across multiple communication channels, both advertising and non-advertising. Further it's a planners' tool, not a currency. And planners consider a lot more than audience size. As to the attitude to date of broadcasters, I think they're misguided. Their world has always been the world of the buyer and the seller, not the planner and the strategist. Their medium is the most powerful and effective ad medium yet invented. Still. Far better to be on the inside making the point and ensuring aspects like the quality of the message are baked into the system, than sitting outside lobbing rocks. I hope that those in possession of a planning mindset - of which the broadcasters have many - win over their trading colleagues and join in making Origin the best aid to planning it can possibly be.”

It's mid-June, so what's trending in the media? Check out these topics to get you inspired and in the media! #PrideMonth #Juneteenth #Equality #Inclusion #Diversity #TrendingTopics #Media #PR #Branding #Content #PRandBrandingAgency #GetNoticed #GetPromova #LoveIsLove

Mid-month and the media is moving! Of course, getting picked up in the media is easier if you tie to a trend. Check out what we’re seeing to help get creative. #getpromova

Brodmann Iraq's Noor Shihab says that being a DE&I ally means listening actively, promoting diversity within teams, and stepping in to support colleagues facing challenges or exclusion. "Companies must be ready to tailor roles and expectations to fit individual strengths and challenges, ensuring that diversity and inclusion are not just buzzwords but integral to the workplace culture. This means moving away from a one-size-fits-all approach and genuinely managing and nurturing each individual’s unique contributions," Shihab said. Read more of her opinions on DE&I in the article below. #Advertising #WomenInAdvertising #Diversity #Equity #Inclusion

The Importance of Authentic 2SLGBTQ+ Representation in Advertising While this article is not industry-specific, it does cover some key takeaways that tourism Industry partners/owners and operators may find insightful. Representation in advertising is crucial for connecting with diverse audiences. Seeing themselves reflected in media, whether on TV, in movies, or in ads, helps people feel acknowledged and valued. However, 2SLGBTQ+ representation in advertising is relatively new, with significant progress made only in the past few decades. Read the full article from our friends at Alphabet® https://lnkd.in/etrA_4AK Key Statistics: 🏳️🌈1 million Canadians identify as 2SLGBTQ+. 🏳️🌈The global 2SLGBTQ+ buying power is estimated at $3.7 trillion. 🏳️🌈72% of consumers believe brands influence 2SLGBTQ+ rights. 🏳️🌈85% consider a brand’s social and political activities when making purchases. 🏳️🌈52% believe 2SLGBTQ+ ads are authentic. 🏳️🌈70% of Gen Zers value inclusive content.

With nearly three million Australians identifying as LGBTIQA+, the demand for respect, understanding, and authentic representation of LGBTIQA+ experiences is real and roaring. Yet many brands mistakenly think slapping a rainbow on their socials once a year during Pride Month is sufficient. Spoiler: it’s not. That’s why we teamed up with Queer Town to conduct a survey – and host a panel event at The Commons – that gets to the heart of LGBTIQA+ inclusion and representation in advertising and marketing. The result? A guide packed with actionable insights to help brands, marketers, and agencies create marketing that’s not just inclusive, but genuinely supportive of LGBTIQA+ people and experiences. Here’s the full lowdown, and a link to download your free copy of the guide: https://lnkd.in/gyNCGHJn