HERO’s Post

The Power of Branding and Advertising: Brands are more than just logos; they represent the essence of what a company stands for. Effective advertising helps convey this essence to consumers, fostering trust and loyalty. Let's continue exploring how brands shape perceptions and influence choices. Youri Sawerschel showcases the art and science of branding and the central role it plays in creating perceived value in Tedx Talk; https://lnkd.in/g3qyhGtM #Branding #Advertising #MKTG1113

M&S’s 10 steps to success: 1. Positioning first 2. Advertising half-life 3. Constant brand revitalisation 4. The power of ESOV 5. The power of EESOV (with two Es) 6. Diverse media mix 7. In-house creative 8. Always on 9. The most important ‘P’ 10. Keep doing what you are doing and resist the temptation to add or change much

We can talk till the cows come home but Business Strategy is not always accurately captured in Brand Strategy and further downstream, Advertising does not always translate that Brand Strategy into Creative. Even one mis-translation can lead to quite a few eggs on the face of the CEO. The Creatives and Brand Managers may walk away after collecting their Cannes Lions, but it is the responsibility, risk and reward of the CEO and CEO alone.

'Bland sameness' perfectly captures today's marketing landscape—in my opinion, it is a result of (1) prioritizing safe growth over calculated risks and innovation and (2) missing the mark by failing to find their unique balance between brand building and performance marketing. Besides algorithms, which do you think is the source of bland sameness ? I think, for luxury brands, high value consumer brands, and most B2B companies, embracing strategic 'weirdness'—content that sparks curiosity and breaks conventions can be incredibly effective. The key is to ensure this unconventional approach authentically reflects brand values rather than pursuing eccentricity for creativity's sake."

The Unmtchd. Editorial launched yesterday with some of the best minds in marketing 💪🏻 Our contributors are the real doers, movers and shakers in the industry. They don’t just talk about marketing, they DO the marketing themselves. Cool right? Because why would you learn from someone that isn’t actually exercising what they’re saying? 🤔 Will Poskett is an award winning strategist who works with brands like Heineken, Coca-Cola and Nike and his article is our editor’s pick this week! My biggest mission is to use Unmtchd. as a platform to elevate the most relevant voices in our industry. It’s really noisy over here… too many influencers, videos, and distractions. I’m gathering the real doers on Unmtchd. , so if you’re a marketer or founder building a brand and need help, come check us out 🫶🏼 PS. If you want to become a contributor to The Unmtchd. Editorial, reach out to us here: https://lnkd.in/egVBmRV3

The best brands are…. Weird… Strange… Honest… Authentic… Out there… Enjoyable… Because they embody the personality and spirit of the human intellect and interaction. In a world full of tech and innovation, it’s helps to brings us back together by embracing our humanity again. #branding #intentional #humaniseyourcontent #brandstrategy

The founder of brand consultancy shop Better, Punk Agency and new Pro User, Raluca Kovacs, talks to LBB's Hannah Baines about the important role advertising has with helping brands have a better relationship with the world. Read here: https://hubs.ly/Q02_BqCm0

What's your favourite brand jingle....? Really interesting blog this week from David Taylor building on research by Distinctive BAT into the underrated power of a jingle to drive brand distinctiveness. My current favourite is Domino's. A great example of a business that understands the importance of sonic branding in building distinctiveness, having invested consistently over recent years to create a super catchy, instantly recognisable, highly versatile brand jingle. https://lnkd.in/eft6ScuF

Developing a brand strategy is not a one-time task, but an ongoing process. It requires constant effort, time, and perspective. This week, I’ll be sharing some tips on how to continually reassess and adapt the shape and trajectory of your brand over time. Follow for updates and reach out if you want to connect. #brandstrategy #advertising #strategy #brandmanagement #contentseries #planneru

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