HERO’s Post

Our Global Chief Creative Officer Richard Brim spoke to Creative Review about the state of the ad industry today and how adam&eveDDB continue to evolve and define their brand.   In reference to the ethos running through the agency's approach, which eventuated in their 'feeling first' positioning, Richard says "people have evolved in how we consume stuff but we still feel things acutely, we still react in the same way emotionally - and we felt there was something in that."   Richard explains "it's a way of assessing everything, so in a world that's increasingly machine-led, how is everything that we do going to make people feel? And what do we want people to feel? It’s boosted our sense of belonging."   Read more below 👇 https://lnkd.in/e4p4jyiE

Lennie Galloway and Thomas Gledhill join The Monkeys as new associate creative directors after a four-year stint at Goodby Silverstein & Partners in San Francisco, where they created award-winning work for Cheetos, Autodesk, and Liberty Mutual. Tara Ford, chief creative officer at The Monkeys, said, “We are thrilled to welcome Lennie and Thomas, fresh from the States, and to have them join the team. Great people. Great talents. We cannot wait to see the brilliant things they will do.” Meanwhile, in his appointment, Galloway shared, “We’ve had our eye on The Monkeys for years, so we’re feeling pretty lucky to now work here. There’s something about their creativity, and the work in the southern hemisphere in general, that always impresses on a global stage, and we’re excited to be a part of it again. We’re also excited for people to understand our accents again.” Gledhill added, “It was a hard decision to leave the US, but the opportunity to join The Monkeys made it an absolute no-brainer. They’ve launched some of the most ambitious, well-crafted work in the world, and we can’t wait to be a part of the team. There’s something in the water down here, besides sharks.” #marketing  #appointment #australia ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in omnichannel communications, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

The Partners told me “no”. But I didn’t listen. When I was an associate, I thought our branding was a bit S#*! 👀 I also thought it was massively holding us back. Clients were starting to move away from old school branding. (you know the scales of justice and posing in front of a bookcase type look) So, I pitched the idea to rebrand to our Partners. But, sadly, I was hit with the “If it ain’t broke don’t fix it” mentality. It had worked well for them in the past I guess. But I knew it could be SO much better. So I pushed on. 2 years 1000s of emails 100s of edits Countless meetings Looooong photoshoots And a million mistakes (I can be relentless) It was finally THERE! Clients loved the new branding and loads of referrals were made. As a firm, we all felt proud to show off our new and innovative branding. Here’s what I learnt: 👉 when you know that you are adding value, don’t let a ‘no’ stand in your way. 👉 be patient - anything worth doing takes time. 👉 stay the course and the finished job will speak for itself. When have you pushed against the tide to add value?

Thrilled to be included along with my partner Simone Oppenheimer Mandel in this standout Ad Age piece by Lindsay Rittenhouse. 🔥 Record numbers of people are opening their own agencies. 📊 But how many can the market support? Standing out will be key to surviving in this competitive environment. 💡 "The industry will self-select,” said Simone Oppenheimer Mandel, noting that there is no magic number for how many shops the market can support. There are market demands and “either an agency is going to rise to that challenge, or they’re not.” “Too many times we see agencies going to market expecting the founders’ reputation to carry the agency brand,” Rachel Segall said. “What we’ve seen is that strategy has a five-ish year shelf-life depending on how strong the founders network is, and at that point they have to make a concerted effort to move the agency from being founder-led to brand-led, putting them years behind where their brand should be.” Read more here about what it takes to stand out and rise to the challenges of today. 🚀

As Cannes Lions wraps up this week, reflecting on the diverse creative brand activations prompts a question: how do brands stand out in today's crowded marketing landscape? Cutting through the noise is a challenge, but at Yas Island, we’ve found a winning formula. Sure, we bring in A-listers like #RyanReynolds, #RanveerSingh, #KevinHart, and #JasonMomoa (our taste is impeccable, after all). However, it's more than just star power. We seek partnerships that seamlessly align with Yas Island's unique vibe, creating a synergy that resonates like perfectly fitting puzzle pieces. Nailing brand alignment is a marathon, not a sprint. It takes years, not months, of negotiation, like going toe-to-toe with Mike Tyson before landing the perfect jab. But hey, the struggle is real to ensure the perfect brand alignment, audience fit, and overall vibe. Our secret weapon? Laughter! Turns out, 85% of people remember funny ads. That's why we craft laugh-out-loud campaigns that tap into what's trending and leave a lasting impression. Big or small, the key is finding creators who truly get Yas Island. Because let's be real, Ryan Reynolds wouldn't settle for just anyone, and neither should we. The result? Brand love, media buzz, and results that make us all do a happy dance or in this case singing loudly (in Arabic, of course!) #YasIsland #MiralDestinations

PUBLICITY | A successful rebrand starts with a powerful press release. 🚀 Learn step-by-step how to communicate your brand's new vision and capture media attention. #PublicRelations #RebrandingSuccess #PressReleaseGuide https://lnkd.in/d-t_EUMP

Brand evolution tells the story of us 👉 https://bit.ly/3VwnFK6 James Brooke, managing director at Rooster., discusses the brand evolution of the UK-based comms agency, and why its latest identity draws on the company's past. 🗣 "Across the creative industries, but particularly PR, we’re all facing some sticky times. No matter what the IPA Bellwether says, comms budgets are under pressure, and belts are still tightly cinched. Agency rankings put PR budget growth for 2023 at just 3% globally, after 15% and 19% in previous years. So why then did we choose to rebrand the agency, just as many others in the industry are keeping the hatches well battened down?" #branding #brand #rebrand #design #strategy #transformmagazine

Emily from "Emily in Paris" is great, but... The way they present marketing feels more like fun to me. Honestly, they make it look so simple that "advertising" might be a better fit than calling it marketing. Maybe this is how agencies in Paris operate, but let’s be real—it’s a drama, so they need to spice things up with drama and sensationalism. One thing I admire, though, is the hard work and effort the protagonist puts into her job. She's willing to let her guard down and allow people to cross her boundaries—all in the name of her work. But seriously, is it okay to love your work at the expense of your personal boundaries? Gurlllll... Still, I have to give props to the team for giving us such an "incroyable" show. Don't mind me, I’m just throwing out my criticism here because it just makes sense. Where else should I go, lolzzz 😂 ? Image credits: The kit #emilyinparis #marketing #advertising

🚀 Building unforgettable brands isn’t just about great design; it’s about passion, values, and a commitment to each client’s unique story. I recently shared my journey with Voyage ATL, diving into what fuels The Branded Rooster and how we approach branding for real, lasting impact. If you’re an entrepreneur driven to stand out and make your mark, this interview sheds light on our process, philosophy, and what’s possible with the right partner. Check it out to learn more about our journey and vision! 🔗 https://lnkd.in/eT7yUjee

BIG ideas are necessary in order to cut through the clutter and grow brands.💡 Yet, agencies aren’t presenting them often enough, which leaves clients settling. “The total brand experience is very different than what it used to be,” says our Global CEO, Troy Ruhanen. “The brand has to show up in so many places, meaning even more so that a big brand platform is needed to be the rudder on that.” In order to ensure we’re presenting the greatest ideas to our clients, we’ve got to be brave, and according to TBWA\Sydney’s ECD, Katrina Alvarez-Jarratt, perhaps even incorporate an “element of madness” in order to deliver top notch creative work. Because the best ideas are never the safe ones. Read more via LBBonline - Little Black Book: https://lnkd.in/gNqvu7qR