Heroic Media’s Post

Since Roe v. Wade was overturned, nearly half the states have either legalized abortion or expanded access to it. An additional strategy besides the legal and political one is clearly necessary. Abortion is still highly accessible throughout the country, no matter in what state a woman lives. Either abortion is legal in her state, or she can travel to a nearby state where it is legal, or she can order the abortion pill through the mail. So what is the additional strategy that must be employed by the prolife movement? A clear focus on the woman. Her problem. Her fears. Her preferences. The woman is the ultimate decision maker and therefore must be the focus of the effort to reduce abortions. Through attractive marketing directed exclusively to her, Heroic Media is living out the strategy of focusing on the woman to save lives.

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