Hertz’s Post

I'm pleased to share @msn.com picked up this news report featuring my thoughts on #strategiccommunications, based upon the lessons I learned leading #publicaffairs at the United States Department of Defense and #aerospaceanddefense companies. "Strategic communication is fundamentally a leadership function," Hastings emphasizes. "The CEO and C-suite are responsible for driving the strategy and ensuring all messaging - from marketing and PR to internal communications to investor relations - is fully aligned and synchronized in support of defined business objectives." #publicrelations #marketingcommunications #strategy

Staying Connected to the Core of My Work When I first started in this industry, I was doing everything hands-on, in every sense of the word. As the company grew, so did my responsibilities. Today, i'm overseeing multiple branches and managing broader marketing strategies. But I have to be honest it wasn’t easy stepping away from the day-to-day production work. I questioned myself: If I’m not physically involved in the technical aspects, in-store activities, or on set during shoots, am I still as effective? Sure, managing from above is easier it's what many marketing managers aspire to. But something shifted during COVID-19. I realized I wanted to be just as skilled as the people I manage. To lead well, you need more than just understanding the bigger picture. You need to stay in touch with the details. People often ask me why I still attend shoots after hours, why I show up when the store closes. After all, we have top-tier professionals. The truth is, I know this business inside out. I lead also the customer service, know every branch manager, understand our clients, and their frustrations. Being present on the ground, staying close to the action that's who I am. I've been offered higher roles, but I’ve always declined. Why? Because I love being hands-on. That’s me. I enjoy "getting my hands dirty". What about you? What kind of marketing manager are you? #Leadership #Marketing #DigitalProduction #HandsOn #Growth

A New Chapter Begins: Leading Pure Communications Group into 2025 🚀 I’m excited to step into the new year in my new role as Managing Director at Pure Communications Group. It’s been an incredible journey over the past 9 years — evolving and growing alongside an exceptional team. Today, I’m proud to lead an award-winning agency that’s redefining how we create impactful experiences and lasting connections. At Pure, it’s not just about delivering outstanding results — it’s about cultivating a culture where creativity thrives, relationships deepen, and growth is a constant. We’re more than just an agency; we’re a space where talent is nurtured, innovation is championed, and collaboration drives success. As we look to the future, our focus remains on three key pillars that define our success: 1. Our Team: A group of brilliant, driven individuals who continuously push creative boundaries and deliver excellence. They are the heart of everything we do. 2. Our Clients: Visionaries who trust us to challenge their thinking, create solutions that resonate, and become true extensions of their teams. 3. Our Industry Partners: Collaborators who share our vision and work alongside us to achieve extraordinary outcomes. I’m deeply committed to fostering an inclusive culture, where diversity, wellbeing, and innovation are at the forefront of our work. My leadership philosophy is simple: ‘when we build together, we build stronger.’ Whether we’re shaping a game-changing event or crafting a strategic communications campaign, our mission is to inspire, innovate, and make a lasting impact. Let’s connect and explore how we can build something extraordinary together in 2025! 🌟 #NewBeginnings #Leadership #PureCommunicationsGroup #Innovation #Teamwork #StrategicCommunications #Events #BuildingTogether #LeadershipPhilosophy #2025Goals

“Crisis doesn’t have to be scary, and pivoting is not a bad word,” M13 partner W. Christine Choi says. “I've made many career pivots, from public education and arts nonprofits, to music festivals and cannabis, to flying cars and commercial space. These decisions were driven by curiosity and wanting to learn more.” As someone who values listening as the most important leadership skill, Christine’s not just about occupying the space at the table—she’s about creating space for others, encouraging them to join in the conversation. You’ll find her crafting narratives that celebrate the underdogs, the creatives, and the genuine leaders shaping tomorrow. Learn more about M13's fearless and ever-evolving brand comms leader, and get her thoughts on communication, community, and M13's model of working with founders: https://lnkd.in/dF32CiUv

My friend and soul sister W. Christine Choi is one of the most brilliant, most accomplished, wisest women I know. If you are building a brand or working with one, make sure you read this article on tips for Crisis Comms, Storytelling, and True Authenticity. GO CHRISTINE GO!

Great insights from the Weber Shandwick Collective and my colleagues at United Minds on the changing role of the CCO.

The best comms pros always run deep when it comes to understanding their business, the climate, and the context. This is especially true of the modern CCO where the role's expectations and ability to drive impact have risen. Read more in a new report by United Minds. Ben Kalevitch Geren Raywood Kate Bullinger

Transitions of administrative bring change, no doubt, but it's also an opportunity to make your federal program stand out. This month's blog focuses on the importance of communications in ensuring success moving forward.

𝗙𝗿𝗼𝗺 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗲𝗿𝘀 𝘁𝗼 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁𝘀: 𝗛𝗼𝘄 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗟𝗲𝗮𝗱𝗲𝗿𝘀 𝗔𝗿𝗲 𝗕𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗖-𝗦𝘂𝗶𝘁𝗲 𝗣𝗼𝘄𝗲𝗿 𝗣𝗹𝗮𝘆𝗲𝗿𝘀 As corporate landscapes evolve, the role of communications leaders has transformed dramatically. The latest Edelman Future of Corporate Communications study reveals a compelling shift: Communications executives are no longer just messengers – they've become invaluable strategic partners shaping enterprise decisions. Drawing insights from 200+ senior communications leaders at Fortune 500 and Global 1000 companies, the research paints a clear picture. Today's Chief Communications Officers are central connectors, orchestrating complex stakeholder relationships and guiding C-suite decisions with unique perspectives on reputation, trust, and stakeholder expectations. What's particularly fascinating is how communications functions are pioneering the next chapter of stakeholder capitalism. They're translating abstract concepts into actionable strategies, ensuring organizations deliver value beyond shareholder returns. The message is clear: Corporate communications has evolved from a support function to a strategic imperative. As someone passionate about strategic communications, I'm excited to see this recognition of our field's critical role in shaping business outcomes. Have you seen this evolution in your organization? How is your communications team driving strategic value? https://lnkd.in/gRfKdk34 #CorporateCommunications #Leadership #BusinessStrategy #Stakeholders #FutureOfWork