Lux Machina uses the Leica RTC360 to provide 3D data for flying augmented reality animations at #Coachella 🤩
Check out the power of #AugmentedReality at Coachella 2024, powered by Lux Machina Consulting & the Leica Geosystems part of Hexagon RTC360 laser scanner! This dynamic duo helped power real-time 3D data for AR animations, captivating a massive 250k-strong livestream audience for artists like Grimes, Anyma and DJ Snake. A precise digital twin of the entire festival ground was crafted using the RTC360, a crucial backbone for these breathtaking experiences. With precision and accuracy in focus, Lux Machina managed to seamlessly blend virtual elements within the physical festival space, offering an unmatched immersive experience to the audience. Dive into the case study & join us behind-the-scenes of #Coachella2024: https://hxgn.biz/3ZhyuTp #LeicaBLK #LeicaGeosystems #MediaAndEntertainment #RTC360 Halon Entertainment
