Ever feel like your marketing is a shot in the dark? Here's the deal: It's not just about making noise; it's about making music. The secret? Balancing the trio of Awareness, Consideration, and Conversions. Awareness: Spark curiosity. Don't just shout your name; make them wonder about your story. Consideration: This is where you shine. Show your value, educate, and build trust. No hard selling—just the good stuff. Conversions: The grand finale. If you've played your cards right, this is where they leap from "maybe" to "yes." The Twist? Balance is key. Too much awareness and you're just background noise. Too focused on conversions and you might come off as pushy, leaving your pipeline dry. Your audience craves a journey, not just a destination. So give them a symphony, not a solo. Let's make marketing music that moves. 🎵✨ #LinkedInMarketing #B2BMarketing #DigitalMarketing #TargetAudience #Messaging #Marketing
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"What's the Frequency, Kenneth?" by REM is a song about a senseless, physical attack on journalist Dan Rather. But maybe the song could also be about marketing? 🤔 In marketing, "frequency" refers to the number of times an audience is exposed to your marketing message within a specific time frame. Did you know that the average consumer will need to see your marketing message SEVEN times before they decide to buy from you? Seven times! That's a mighty high frequency. Remember to make sure you're not just focused on impressions and reach. Those metrics matter! But so does frequency. If you're interested in hearing how we can help you acquire more customers by dialing-in your frequency, let us know. #remband #rem #music #remfans #alternativemusic #frequency #marketing #marketingmessage #highfrequency #lowfrequency #metrics #exposure #targetaudience #advertising
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𝐓𝐡𝐞 𝐏𝐞𝐫𝐢𝐥𝐬 𝐨𝐟 𝐬𝐞𝐚𝐫𝐜𝐡𝐢𝐧𝐠 𝐭𝐫𝐞𝐧𝐝𝐢𝐧𝐠 𝐦𝐮𝐬𝐢𝐜 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 🎶🤔 Today, I had a reality check with my playlist. 📱🎧 It’s like that friend who’s always up-to-date with Instagram Reels. 📲💃 I took a break from social media, and suddenly, I was stuck dancing to "Playdate" and singing "One Love," like they were still trending. 🎶💃🎤 Do you know why? Ignore your playlist for a few days, and it forgets all the latest hits. 🙈📅 In this world, if you want the trendiest tunes, you’ve got to keep feeding that playlist. Because if you don’t, it’ll leave you stuck in the past while everyone else is jamming to the future.🎵 #Branding #Marketing #Advertising #Marketing #Smallbusinessowner #Contentstrategy #Contentmarketing #Digitalmarketing #Branding #Brands #SocialMedia #ContentCreators #Trends #Trending
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Composer for over 130 movies and series. Our team develops corporate music design for brands.
Want to stand out in an oversaturated marketplace? ✨ It's probably not what you think... 🤷♂️ 🎧 You can use the power of music to connect to your audience! 🎵 ✍ I've written a guide that breaks down the 7 essential steps to using music to connect with your audience. From finding your brand's unique sound to staying consistent, handling legalities, and creating deeper engagement. 💡 Let me tell you: a distinct sound is at the heart of every unforgettable brand. 🥇 Curious how to stand out, sell more, and be unforgettable? Dive into the 7 steps here: https://lnkd.in/dpT4WJdW #BrandStrategy #Marketing #PowerOfMusic #BusinessGrowth #UnforgettableBrands
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Our last campaign delivered a 2566% ROI. Here's how we did it: First, we shut off underperforming ads FAST. Then, we double down on the ones that work—even if I think it’s ugly or not my style. If it's bringing in the right leads, we scale it up 3-4x. Next, we pinpoint the target audience and figure out why they like it. For example, we found out our market responds incredibly well to plaid shirts + either 90’s/early 2000’s rock or beautiful piano music. Rap? EDM? Sinatra? Doesn’t work. Psychographics. that's the key. People overlook it, but those small details make the 1000% difference in your ROAS. Become your client. Ask yourself, "What do they like, listen to, eat, drink, laugh at, hate?" Those TINY nuances that you don't want to pay attention to are the game changers. #DigitalMarketing #BusinessGrowth #MarketingStrategy #LeadGeneration #EntrepreneurMindset #SmallBusinessTips
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We're turning the spotlight on YOU! 🌟 As we hit the halfway mark of the year, we're curious: what social media trends have captured your attention and sparked your creativity? From catchy music trends to captivating reel audios, unboxings, behind-the-scenes glimpses, and beyond – we want to hear it all! Share your favorite trends with us and let's keep the conversation buzzing. Your feedback fuels our inspiration! #HancockGroup #HancockAdvertisingGroup #Marketing #Advertising #SocialMediaManagement #Promo #MidlandTexas #PermianBasin #WestTexas
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Creative Marketer | Content Writer | Strategist | Artist. Powerful brands build on their stories through creativity and authenticity. And that's my passion!
We’re not talking about marketing for artistry enough—so let’s switch it up in 2025! This is my lane. 👀 Music and visual arts are the most impactful spaces for creative marketing campaigns. They don’t just promote, they disrupt culture. 🤯 And one artist who’s absolutely leading the charge in 2024 is none other than #Doechii.Not only has Doechii dropped one of the best hip-hop albums of the year ( 🐊 Alligator’s Bites Never Heal), but her marketing campaign is a work of art. Venice Music recently broke this down in their analysis, and honestly, it’s a blueprint for anyone in the industry. 🫡 𝗪𝗵𝘆 𝗽𝗼𝘀𝘁-𝗿𝗲𝗹𝗲𝗮𝘀𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗵𝘂𝗴𝗲 𝗴𝗮𝗺𝗲-𝗰𝗵𝗮𝗻𝗴𝗲𝗿𝘀 𝗳𝗼𝗿 𝗔𝗿𝘁𝗶𝘀𝘁𝘀 (𝗮𝗻𝗱 𝗹𝗶𝘁𝗲𝗿𝗮𝗹𝗹𝘆 𝗮𝗻𝘆 𝗰𝗼𝗺𝗽𝗮𝗻𝘆/𝗯𝗿𝗮𝗻𝗱). Sure, album releases are exciting, but the real magic happens afterward. Doechii’s post-release campaign didn’t just keep the buzz alive—it elevated her album to a global phenomenon. Here’s how she did it: 🎥 Music Videos: Each video is a cinematic story that deepens the album's narrative. 💬 Social Media Engagement: From TikTok duets to Instagram Lives, Doechii connects with her audience directly, and fans feel part of the journey. 🎬 YouTube Series: A show centered around one of her hits takes fans behind the scenes, building intrigue and loyalty. 📺 TV Performances: Doechii’s appearances aren’t just performances—they’re cultural statements. 🎤 Tours & Festivals: Live shows bring the album to life, with immersive elements that fans can’t stop talking about. 🧠 𝗡𝗼𝘄 𝗵𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴: 𝗱𝗿𝗼𝗽𝗽𝗶𝗻𝗴 𝗮𝗻 𝗮𝗹𝗯𝘂𝗺 (𝗼𝗿 𝗮𝗻𝘆 𝗽𝗿𝗼𝗱𝘂𝗰𝘁) 𝗶𝘀𝗻’𝘁 𝘁𝗵𝗲 𝗳𝗶𝗻𝗶𝘀𝗵 𝗹𝗶𝗻𝗲—𝗶𝘁’𝘀 𝘁𝗵𝗲 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗽𝗼𝗶𝗻𝘁. 𝗔 𝘄𝗲𝗹𝗹-𝗲𝘅𝗲𝗰𝘂𝘁𝗲𝗱 𝗽𝗼𝘀𝘁-𝗿𝗲𝗹𝗲𝗮𝘀𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗰𝗮𝗻: - Extend product lifespan: keeping the conversation alive ensures the album stays relevant long after release day. - Deepen audience connection: sharing behind-the-scenes content or personal insights builds trust and loyalty. - Boost discoverability: strategic post-release efforts ensure your work reaches new audiences. - Reinforce #branding: every touchpoint—visuals, performances, interviews—cements the artist’s identity and vision. - Create #cultural moments: like Doechii, artists/brands can use this phase to go beyond music and make a broader impact. Doechii didn’t just release Alligator’s Bites Never Heal; she turned it into a movement. And that’s the power of a killer post-release campaign that fascinated (and triggered!) me since last summer. 🤩 Let’s keep discussing artistry, marketing, and culture in 2025—this is just the beginning. ✨
We studied Doechii's Social Media Strategy for "ALLIGATOR BITES NEVER HEAL" - and it's a masterclass in turning a release into a moment! 🐊 Doechii’s 16-week campaign is a blueprint for how to do socials right as an artist & we broke down every move so you don’t have to. Doechii set the stage with a full Instagram feed reset, dropping songs weekly, and intentional branding that aligned every move with her sound. While we understand that not every artists is the same, we broke down the key takeaways from Doechii’s rollout so you can adapt them to your next release. Check out the full case study: https://bit.ly/4fufoi5 Need help planning your next release strategy? Our team of music industry experts has trained the Venice Co-Manager tool to help you create a powerful, personalized plan. Try it here: https://bit.ly/3BbPZeY #musicindustry #marketing
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When it comes to creating a fire social campaign, organic #socialmedia and #influencermarketing gotta be in perfect harmony! 🎶💥 It's like a Megan Thee Stallion and Glorilla duet that hits all the right notes—together, they amplify the message and keep the vibes authentic. Drop your favorite music duo below, we tryna see something. #AgencyLife #SocialTeam #Marketing
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How to use Instagram Reels for marketing Date:25/11/2024 Time:1.30pm-4.30pm One of the best ways to market your business on Instagram is by creating Reels. Instagram is placing more and more importance on Reels (short videos typically set to music). When you create a Reel you get more reach and engagement. Over the next 12 months, knowing how to make Reels will be one of the most important skills when marketing your business on Instagram and in this course, you will learn what you need to know. 🔗https://lnkd.in/gvt8SHyN
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How to use Instagram Reels for marketing Date:25/11/2024 Time:1.30pm-4.30pm One of the best ways to market your business on Instagram is by creating Reels. Instagram is placing more and more importance on Reels (short videos typically set to music). When you create a Reel you get more reach and engagement. Over the next 12 months, knowing how to make Reels will be one of the most important skills when marketing your business on Instagram and in this course, you will learn what you need to know. 🔗https://lnkd.in/gvt8SHyN
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How to use Instagram Reels for marketing Date:25/11/2024 Time:1.30pm-4.30pm One of the best ways to market your business on Instagram is by creating Reels. Instagram is placing more and more importance on Reels (short videos typically set to music). When you create a Reel you get more reach and engagement. Over the next 12 months, knowing how to make Reels will be one of the most important skills when marketing your business on Instagram and in this course, you will learn what you need to know. 🔗https://lnkd.in/gvt8SHyN
