Hide and Seek Digital’s Post

We want to talk about #marketingandcommunications 🔽

Marketing and Communications are both art and science. I can't think of a better place to lean into the craft of marketing and comms.

A few quick updates on the Pennsylvania PR/Comms/Digital job board I posted before Thanksgiving. 1. If you're looking, take a look at the Director of Marketing and Communications job for America250PA. They're going to be highlighting Pennsylvania's role in the 250th celebration. 2. If you have a job you'd like to post, you can add it yourself or send it to me and I can add it. 3. When jobs are automatically imported the dates posted can be a little off. If you're looking for a position, scroll back and ignore some of the dates posted. It might still be available, you have to click through to the original posting. I'm trying to figure out how to clean this up without going through each job manually. Let me know what else I can do to improve it. https://lnkd.in/eeXYDnam

Public Relations vs. Other Departments Public relations may overlap or be confused with other similar departments. Here's an overview how PR may or may not relate to marketing, advertising, or communications. Public Relations vs. Marketing: Marketing is sometimes more squarely focused on driving sales, promoting products or services, and ensuring financial success. Meanwhile, public relations is sometimes more focused on managing the reputation of a company or brand. Both departments may embark on very similar types of activities. For instance, both may interact with customers to garner feedback. From a more direct marketing lens, this information is used to better understand sales trends, product demands, and ways to generate more sales. From a more direct public relations lens, this information is used to understand customer satisfaction, ensure customers are happy, and make sure any dissatisfaction is managed quickly.

Where walls between the sales department, marketing and public relations have already been demolished, you will find the most successful companies. Why? – Mr. Jan H. Kalvik, Founder and Managing director of Kalvik Communication in Norway – serving customers on a broad international basis, reveals his opinion. The communication process between companies, consumers and business partners has changed dramatically over the last decades. And this is only the beginning. The answer is quite easy to understand. The winning teams understand that to reach the buyer and get the contract, full attention is needed. Today your products and services must be visible in more media channels, especially editorial magazines, radio, and television. The good news is that the cost will remain approximately the same, while sales increase and the company builds a better image through editorial coverage. This is our speciality. The good old advertising, but with new ideas and strategies, will always play an important role. We coordinate our efforts with your marketing department to gain synergies. For some, it is tough to hear that the times are changing, my job is to personally participate in meetings with negative people and stick my finger in their eyes and make them wake up. First, we do not take ourselves too seriously. But we take every mission very personally. After an introduction with a new client, we have a meeting where we find out what we can do for you if we can do this for you, and finally – if the cooperation spirit is present. New clients must represent products or services that benefit society. If that is so, the client is regarded as a friend and a part of the team. We present our full spectre of services, from investigating what the company has or has not done in the last period, where money has been wasted and finding which holes can be blocked and which roads to use in the next period. We work closely with gentlemen, and women of the press. After years as editor-in-chief of relevant magazines and skills in building relations, our network is excellent. And in countries where we today do not have this strength, we make it happen. We reach out with positive stories through daily newspapers, magazines, radio, podcasts and sometimes television. Exactly how we do this is different from case to case. Arranging press seminars can be efficient. Revitalizing of homepages and production of corporate videos are also positive for branding the company and give good vibrations, but the most important is what reach directly to your customers through their favourite magazine or newspaper or website/blog. To find the best solutions is what we love to do. And we have fun doing it. We do not just spend hours in the office to finance our free time.

Calling all storytellers, communications professionals and marketers in my network 📢 Are you looking for a new comms role in 2025? Would you like to work for a B corp certified, values-based sustainability consultancy who provide unbiased, science based research for some of the most influential private and public sector organisations around the world? 👊 Would you like to develop comms that has a positive impact on the planet and work with passionate, intelligent and friendly consultants (my colleagues) 🌍 If yes to the questions above please check out the three new communications roles we’re currently advertising in the post below 👇 If you're not hunting for a new chapter but know people who are please share 🙂 #communications #jobs #marketing #PR #sustainability 

Why Hire Marketing Assistants Alongside an In-House Marketing Team? In today's marketing landscape, is it truly necessary to hire marketing assistants if you already have a capable in-house team? We believe it is! Marketing assistants can take on essential yet time-consuming tasks, allowing your core team to focus on strategy and creative innovation. This combination boosts efficiency and results. What do you think? Share your thoughts and experiences below! 💬✨

Is #PublicRelations part of #CorporateCommunications or is it the other way around? And where do #CorporateAffairs and #Marketing fit in? This week, Sarah Kissko Hersh posted about how Public Relations is so much more than just Media Relations. Parry Headrick and Max Forsyth have also posted about this topic before. Here’s my take. Think of Corporate Communications as the big umbrella. That’s why I post #commsjobs and not #PRjobs or #CAjobs. This function covers everything about how a company talks to and engages with its key stakeholders: employees, customers, investors, and the public. Under this umbrella, you'll find #InternalCommunications and #ExecutiveCommunications, among other sub-functions as well. Corporate Affairs? To me, it’s more specialized. They handle Government and Public Affairs, Policy, Regulatory issues, CSR, and community engagement (as in local communities near the company's operations). Public Relations focuses on managing the company’s reputation. This includes Media Relations, Crisis Communication & Strategic Response, External Engagement, Thought Leadership, and Social Media Strategy. Marketing, on the other hand, focuses on promoting products or services to attract and retain customers, driving sales, and boosting market share. They manage Advertising, Market Research, Branding, Product Launches, and Customer Engagement. Each of these functions has its own scope, but they all work together to ensure the company communicates effectively and maintains a stellar reputation with all stakeholders. In an ideal world? I thrive in organizations where the Chief Communications Officer reports directly to the CEO and oversees Corporate Affairs and Public Relations, while Marketing sits under the Commercialization team. The worst setups? When Corporate Communications reports to HR, Legal, Strategy & Ops, Marketing or, even worse, Finance. What’s your take?