Swiggy Instamart launched its #InstaSanta campaign. Singer Sukhbir is featured as InstaSanta. He delivers gifts on a tractor. The ad film has over 2.1 million views. Instamart offers festive hampers. The campaign blends Christmas with quick commerce. The ad opens in Santa's workshop, where he introduces InstaSanta as his partner in Christmas cheer. InstaSanta, dressed in a red jacket and cap, brings his Punjabi style to the holiday season. He deliver gifts throughout rural and urban areas, spreading festival joys. It is adding a unique Indian twist to Christmas this year. The campaign features singer Sukhbir, known as the Bhangra King, as a desi Santa delivering gifts on a tractor, promising deliveries in just 10 minutes. The campaign aims to blend festive cheer with the convenience of quick commerce. Source -Economic times To read in depth - https://lnkd.in/gMmy6xZc