High End VFX’s Post

Shahid - Ramadan At the moment, when we received a brief for this project, we decided that we have to find a way to win this bid and make it happen. Initial idea was to create an interesting commercial to show 7 unique digital environments and Crescent following through them with the main actors for a unique song created for celebration of Ramadan. We received 2 different treatments with different approaches for future implementation: everything would be shot on Chroma Key, or everything would be placed on LED screens and shot as an environment.  Initially, everyone wanted to create everything made of Stock footage and already existing assets, but during the Research & Development stage we realized that it won’t be an option because it won’t fit the idea and expectations from the client and directors. Initially, we have prepared treatment with 7 environments as it was in our production brief: - Space  - Lavender Field - Lantern  - Magical Forest - Desert - Clouds - Storm During the preproduction stage, once we won the project and started the Pre Production stage - we had to reduce the amount of environments in order to be able to fit the production timeline - 28 days. 2 weeks for Pre Production and 2 weeks for Post Production. Our biggest challenge was a timeline, which basically is not enough to plan everything thoroughly and make previz and animatic, we had to improvise on set, as well as directors didn’t want to strictly follow the storyboard, which was only ready by the shooting date. So, at the end we had to create 4 digital Environments: - Lavender Field - Clouds - Storm - Desert Additionally to the Digital Environments, we had to create: - Flying Fish - Butterflies  - Fireflies - Hot Air Baloons - Lizard - Ancient City - Crescent - TV Screen Content - Sails On the Post Production stage we had 64 shots, and all of them were needed to be working in parallel to be able to deliver in time. So, we had to improvise and work during the day as well as overnight, because we loved the idea of the project, and imagined a final result. So, it was a challenge, but we knew that we wanna make it happen. Client: Shahid Production: Bigfoot Films Executive Producer - Aly Seifelnasr Producer - Farah Abdelkader Post Producer - Aya Badr Post Production: High End VFX Producer - Alex Sytnik Art Director - Sergey Nakaryakov CG Supervisor - Sergey Metelsky VFX Supervisor - Alexander Wyatkin CG Environment Lavender Field - David Gobeev CG Environment Desert - Egor Vorobev CG Environment Clouds - Danil Maslov + Sergey Metelsky CG Environment Storm - Pavel Klimov 3D: Sergey Metelsky, Pavel Klimov, Petr Pavshintsev Roto/Cleanup: Egor Zhuk, Stepan Rozhkovski, Yuri Korshunov Compositing: Ilya Igonin, Ilya Kireev, Egor Zhuk, Vasily Rogozin, Dima Vasiliev, Vitaly Gusev  On Set Supervisor - Felipe Suarez Hernandez DI/Editor - Vlad Nazemtsev Color Grading - Evgeny Gvozdev Sound Designer - Dmitri Lobanov Link on Vimeo: https://lnkd.in/gAgdb_Up

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