Hilltop Technology Laboratory’s Post

If you’ve ever felt like the world of trade shows comes with a hidden price tag, this one’s for you! In the blog below, we dive deep into what exhibitors often overlook—those unexpected costs that sneak up during the planning process. From drayage to electrical setups, there are crucial aspects of trade shows that exhibitors might miss until it’s time to settle the bill. Our goal is to provide clarity on these expenses so businesses can go into their next event fully prepared and budget-savvy. Give it a read if you're looking to get the most out of your trade show experience without any surprises. Let’s keep building better booths, smarter budgets, and smoother experiences! https://lnkd.in/gU6RiXfV #TradeShows #ExhibitDesign #HiddenCosts #InterGlobalExhibits #IGE

Coiltech Deutschland publishes its floor plan for 2025. As of June 30th, Coiltech Deutschland boasts 108 more bookings than last year, a whopping 34% increase. Meanwhile, Coiltech North America is flexing its muscles, already larger than pre-COVID competitor events. 𝐖𝐡𝐲 𝐈𝐭 𝐌𝐚𝐭𝐭𝐞𝐫𝐬: Early publication of the floor plan and exhibitor lists lets potential exhibitors make informed decisions. Trade fairs are like the dating apps of the industrial world. You’re swiping right, hoping to match with the perfect business opportunity. But there’s nothing worse than showing up for the date (or the trade fair) and realizing the only thing you have in common is disappointment. It’s not just about the wasted marketing dollars or euros. It’s about the time you’ll never get back – like those hours spent binge-watching reality TV. 𝐒𝐨, 𝐰𝐡𝐚𝐭'𝐬 𝐢𝐧 𝐨𝐮𝐫 𝐛𝐚𝐠 𝐨𝐟 𝐭𝐫𝐢𝐜𝐤𝐬? We publish the most important information months in advance. Think of it as giving you the cheat codes to the game of trade fairs. Verify, plan, and make the most out of your participation. This is just one of the ways #Coiltech says, "𝗛𝗲𝘆, 𝘄𝗲 𝗴𝗼𝘁 𝘆𝗼𝘂𝗿 𝗯𝗮𝗰𝗸," while our competitors are still figuring out what year it is. ⮞ Preliminary Exhibitor List Coiltech Deutschland 2025: https://lnkd.in/dDQXwRUr ⮞ Floor Plan Coiltech Deutschland 2025: https://lnkd.in/dfrn9PNG ⮞ Preliminary Exhibitor List Coiltech North America 2025: https://lnkd.in/d8328YDR #HV #EV #electricmotors

When reaching out to current customers and prospects before a trade show you will experience those that will decline to attend. Putting together a key list of reasons to attend including visiting your booth and other key points of value. Here's a list to use as an example

Are you gearing up for IFCEE 2024? Our team specializes in handling show freight, making your logistics worries a thing of the past. Whether it's moving in or out of the event, big or small, count on us to handle the details. Let's make sure your freight is taken care of seamlessly. #IFCEE2024 #Tradeshow #Showfreight"

The dread many businesses feel when preparing for a trade show stems from the list of tasks, securing transportation, and booth assembly.  The problem often lies in knowing how to setup your booth and how long it takes. This leads to a chaotic and rushed preparation period, causing stress and potential missteps in the process. We are here to make the process so much easier on you with simple displays to help your product shine!  Have you experienced tradeshow stress?

Frugal? While Exhibiting? Yes! Trade shows can be a game-changer for your business, but let’s face it—they can also be expensive! 😬 What if you could reduce your exhibit costs **without sacrificing impact**? 💡 Exhibit Associates Inc just published a blog post on proven strategies to cut down trade show expenses: ✅ Efficient booth design with reusable and modular setups ✅ Smart shipping & logistics optimization ✅ Renting and outsourcing to reduce overhead 💬 How do you manage your trade show costs? Share your tips in the comments below! https://lnkd.in/g6de79p7 #TradeShow #Exhibiting #CostSaving #MarketingStrategy #EventMarketing #BusinessGrowth #Exhibits

EMO Hannover VDW (German Machine Tool Builders' Association) Wilfried Schäfer Sylke Becker Tanja L. Martin Göbel Gerda Kneifel Vibeke Hoffmann Tina Hajbabaei Deutsche Messe AG #metalworkingshow EMO Hannover 2025’s duration will be shortened from six to five days in the future. "Shortening the event by one day is a #strategicdecision aimed at making EMO Hannover even #moreefficient and #morepurposeful," said Dr Markus Heering, Managing Director, VDW (German Machine Tool Builders' Association) —the organizer of EMO Hannover in describing the change. The decision is based on the #exhibitors’ clear desire to #focus and condense the #tradefair even more. In 2023, they were asked about this in detail during the event. The result was clear: the majority of exhibitors would like to cancel Saturday. Visiting habits have changed significantly in recent years. #Visitors can obtain #detailedinformation in advance, prepare their visit to the trade fair better and more stringently, and also make a #decision more quickly if necessary. According to the visitor survey, the average duration of a visit is just over a day. #Internationalvisitors stay slightly longer. "As a result, Saturday is no longer an attractive day to visit," said Heering. "We are therefore complying with the exhibitors’ request and #cancelingSaturday." https://lnkd.in/dbC2jjxV

As you begin planning for Trade Shows in 2025, this article provides some great insight into a variety of factors to consider regarding transporting your products.

As you begin planning for Trade Shows in 2025, this article provides some great insight into a variety of factors to consider regarding transporting your products.

What Makes a Trade Show Booth Stand Out? 🤔 When buyers have limited time and back-to-back appointments on the show floor, how you display and present your booth can make or break your success! A successful booth combines a clean, eye-catching setup that highlights key products, knowledgeable and approachable staff, and strong, consistent branding. But even with all these elements, your efforts can fall flat if the salesperson representing your booth isn’t ready to engage and draw in prospects. It all starts with the people! What booth strategies have caught your attention or turned you away? Share your experiences below! 👇 #TradeShowTips #ExhibitionSuccess #emerald ASD Market Week