Hi Mum! Said Dad’s Post

Hyper-personalisation can be incredibly effective in deepening customer relationships, but as L.E.K. Consulting Partner Chuck Reynolds  highlights, it has to be hyper-accurate. Our Personalisation Playbook shines a light on the risks of misguided personalisation, providing actionable insights to avoid common pitfalls and unlock its full potential. Click through to download your copy of the Playbook here: https://lnkd.in/eVzNvbBP

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