HITEX (Hyderabad International Trade Expositions Limited)’s Post

Sports ads are not for me!! . . Sports advertisements may not be everyone's first choice, but they are a powerful tool for brands to capture the audience's attention. In today's fast-paced world, where viewers' attention span is less than 3 second, sports ads stand out. From #T20 cricket to #IPL, these platforms offer a captive audience ready to engage with ads during breaks. Team #India's loyal fanbase adds to the appeal for advertisers looking to make an impact with their brand. With technological advancements, brands can now precisely target their audience, ensuring their ads reach the right viewers. Recent examples during IPL on JioCinema show brands like L&T Finance, BRITANIA FOODS LTD, Movado Group, Inc, and Beyond Snack effectively leveraging sports ads for impactful results. So, even if you think sports ads are not for you, they present a valuable opportunity for businesses aiming to boost brand recognition and attract their target audience.

The gaming world is evolving, and women are leading the charge! In India, women are not just participating—they’re dominating the gaming scene with longer sessions and a keen eye for targeted ads. With nearly 43% of mobile gamers being women and “gamer moms” setting trends globally, there’s a golden opportunity for brands to engage this powerful audience. Why should brands pay attention? Here’s why: Longer Gaming Sessions: Women often game longer than men and are more engaged with ads. Preference for Single-Player: 83% of women prefer single-player games, making them more receptive to targeted content. Growing Audience: Women’s presence in mobile gaming is rapidly increasing. Influential “Gamer Moms”: Over 70% of moms game and are more likely to share brand recommendations. With new tools making ad measurement easier, the time is now to tap into this vibrant market. Don’t miss out on connecting with a dedicated and engaged audience! #GamingIndustry #WomenGamers #InGameAds #MarketingStrategy #DigitalMarketing #GamingTrends #WomenInGaming #BrandOpportunity

#IPL 2024 created 10% more buzz overall than previous seasons: Wavemaker report.In the Earned Equity Report on IPL 2024, Wavemaker analyses how the audience perception of IPL has evolved over years. Ajay Gupte | Vishal Jacob #e4m #wavemaker #ipl #equityReport #advertising

IPL 2024 garnered a 10% increased interest over last year: Report https://ift.tt/n1Hrk95 Wavemaker MESH has released the ninth edition of its Earned Equity report, analysing how the audience perception of IPL has evolved over the years. The report focuses on the digital audience and uses data points like consumption data around digital content and also social and search insights. It also has data sources from multiple consumer touchpoints across the digital ecosystem ranging from: Social Listening and Content Analysis that are both owned and earned, and Interaction data points collected from Facebook, Twitter, Instagram and YouTube. A few highlights from the report include: This IPL season generated even more interactions and conversations when compared to the previous seasons, leading to a 10% increase in overall buzz. The tournament featured two months of captivating engagements, including iconic matches and moments that significantly elevated its popularity. The buzz score for IPL 2024 reached an impressive 533 million, surpassing the 484 million in IPL 2023. The primary reason for this surge was the emergence of several new players who showcased their talents, delivering match-winning performances and leaving a lasting impact. The consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season. The rise in video consumption reflects the increasing engagement and interest of fans. Royal Challengers Bangalore (RCB) and Chennai Super Kings (CSK) continued to be the conversation drivers, with the winning team Kolkata Knight Riders ranked at #3. Young players like Abhishek Sharma and Shivam Dube stood out in the 'Disruptive XI' leaderboard as promising emerging talents. While King Kohli continued to be the most popular player in this season, we also saw the emergence of rising stars like Ruturaj Gaikwad and Mayank Yadav. Title Partner Tata emerged as the most buzziest brand, followed by Jio Cinema. Dream 11 was the Most Visible Principal Sponsor Brands on Social media. According to Wavemaker MESH, the Earned Media Equity for IPL 2024 reached INR 4,094 crores, with sponsor Earned Media valued at INR 905 crores. Broadcasters Jio Cinema and Star sports had the highest Earned Media Value (EMV) followed by the Title Sponsor Tata. RCB tops the chart of EMV Index for teams, followed by CSK and KKR. Commenting on the report, Ajay Gupte, CEO - South Asia, Wavemaker said, “We are excited to present the 9th edition of Earned Equity Report on IPL. This report is poised to be an invaluable resource for cricket enthusiasts and brands alike, particularly in shaping their marketing strategies. We are confident that it will provide valuable insights to brands, paving the way for future sponsorships and partnerships.”  Talking about the report Vishal Jacob, Chief Transformation Officer, Wavemaker India said, “The Earned Equity Report offers a comprehensive analysis of the socia...

How can brands stand out when advertising during the IPL? 1. Match Schedule: IPL matches are typically held between 7:30 PM and 11 PM. The timing generally aligns with viewers' convenience. Brands can increase their visibility by aiming for similar timeslots which will also help in maximizing their reach. 2. Player Endorsements: IPL players are effectual influencers. Brands take advantage by collaborating with players for endorsements. The mix of celebrities from Bollywood associated with IPL further attracts attention. 3. Collaborating with big brands: IPL attracts corporate giants. This year, several brands have sponsored IPL including TATA, Rupay and My11Circle. 4. Digital Platforms: Beyond TV, digital platforms like Youtube, Instagram and OTT platforms offer immense reach. Jio Cinema's IPL streaming partnership shows the power of digital platforms. 5. Interactive Campaigns: Contests and quizzes related to IPL can create buzz. Fantasy cricket apps like Dream11 and MPL encourage users to create fantasy teams and compete. #LinkedInNewsIndia

IPL 2024 garnered a 10% increased interest over last year: Report https://ift.tt/KjFco0D Wavemaker MESH has released the ninth edition of its Earned Equity report, analysing how the audience perception of IPL has evolved over the years. The report focuses on the digital audience and uses data points like consumption data around digital content and also social and search insights. It also has data sources from multiple consumer touchpoints across the digital ecosystem ranging from: Social Listening and Content Analysis that are both owned and earned, and Interaction data points collected from Facebook, Twitter, Instagram and YouTube. A few highlights from the report include: This IPL season generated even more interactions and conversations when compared to the previous seasons, leading to a 10% increase in overall buzz. The tournament featured two months of captivating engagements, including iconic matches and moments that significantly elevated its popularity. The buzz score for IPL 2024 reached an impressive 533 million, surpassing the 484 million in IPL 2023. The primary reason for this surge was the emergence of several new players who showcased their talents, delivering match-winning performances and leaving a lasting impact. The consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season. The rise in video consumption reflects the increasing engagement and interest of fans. Royal Challengers Bangalore (RCB) and Chennai Super Kings (CSK) continued to be the conversation drivers, with the winning team Kolkata Knight Riders ranked at #3. Young players like Abhishek Sharma and Shivam Dube stood out in the 'Disruptive XI' leaderboard as promising emerging talents. While King Kohli continued to be the most popular player in this season, we also saw the emergence of rising stars like Ruturaj Gaikwad and Mayank Yadav. Title Partner Tata emerged as the most buzziest brand, followed by Jio Cinema. Dream 11 was the Most Visible Principal Sponsor Brands on Social media. According to Wavemaker MESH, the Earned Media Equity for IPL 2024 reached INR 4,094 crores, with sponsor Earned Media valued at INR 905 crores. Broadcasters Jio Cinema and Star sports had the highest Earned Media Value (EMV) followed by the Title Sponsor Tata. RCB tops the chart of EMV Index for teams, followed by CSK and KKR. Commenting on the report, Ajay Gupte, CEO - South Asia, Wavemaker said, “We are excited to present the 9th edition of Earned Equity Report on IPL. This report is poised to be an invaluable resource for cricket enthusiasts and brands alike, particularly in shaping their marketing strategies. We are confident that it will provide valuable insights to brands, paving the way for future sponsorships and partnerships.”  Talking about the report Vishal Jacob, Chief Transformation Officer, Wavemaker India said, “The Earned Equity Report offers a comprehensive analysis of the socia...

The ongoing Indian Premier League (#IPL) has witnessed a significant surge in advertising, with ad volumes up by 12% per channel compared to the previous edition, as reported by TAM Sports, a division of TAM Media Research. The #data covers the first 39 matches aired on 14 Disney Star channels. More than 70 advertisers representing over 60 categories have participated in the IPL T20 tournament, marking a 38% increase in #advertisers and a 51% increase in categories compared to the previous edition. Among the top categories advertised, #gaming, #food products, pan masala, perfumes, and smartphones have emerged as the frontrunners. Gaming has taken the lead with a 16% share of ad volume, followed by food products at 11%, and pan masala at 10%. Perfumes and smartphones contribute five percent and four percent respectively to the ad volumes. Leading the pack of advertisers are #Parle Products, Sporta Technologies (Dream11), Vishnu Packaging (Vimal Elaichi), Playgames 24*7 (My11Circle), and KP Pan Foods (Kamla Pasand Silver Coated Elaichi). Together, these top five advertisers have accounted for 36% of the total ad volume, with Parle Products and Sporta Technologies holding significant shares. Parle Products and Sporta Technologies have emerged as #key players, with Parle Products leading in 23 matches and Sporta #Technologies in 16 matches out of the 39 matches of IPL 17. The surge in advertising across diverse categories underscores the IPL's immense #popularity and its position as a prime platform for advertisers to reach a wide #audience. "It's evident from the surge in ad volumes that the IPL continues to be a highly lucrative platform for advertisers, with gaming and food products leading the charge. This trend showcases the immense reach and engagement opportunities that the IPL offers, making it a strategic investment for brands looking to maximize their visibility and connect with a diverse audience." Shweta Salunkhe Director &CLO, Super Galaxy Sports

🚀 Calling all #Brands: Unlock the Power of #Gaming with Rooter.gg! 🎮 🤔 What kind of #audience is ideal for most brands today? 🤔 Why is the #gamingaudience crucial for brands looking to target the #young #GenZ demographic in India? 💡 In an era where digital engagement is paramount, the gaming community stands out as one of the most dynamic and influential segments. With millions of highly engaged and active users, the gaming audience represents a goldmine for brands seeking to connect with the next generation of consumers. 🌟 At Rooter, we understand the pulse of this vibrant community like no other. With an audience base of 80 million+, we are India's premier Gaming Entertainment Platform. 📱 Our platform caters to the mid to hardcore gaming audience, a demographic known for its passion, loyalty, and significant spending power in the form of in-app purchases. Multiple brands have partnered with Rooter, establishing their presence in the gaming community of India while reaching a young and tech-savvy demographic that is difficult to reach through traditional advertising channels. There is statistical data (graphic below) validating the fact that fans trust in gamers translates to trust in the brand as fans trust brand recommendations given by gaming influencers much more than recommendations given by non-gaming influencers. Are you ready to level up your brand's engagement and reach? Timing couldn’t be any better either given the country’s largest esports tournaments are about to kick off soon and there are multiple opportunities for brands around both online and offline integration, unlocking the limitless potential of the gaming community for them! 🚀 Connect with me in DM, comments or send your briefs at Sarabjeet.singh@rooter.io and we will be in touch with a thoughtful and curated plan in line with your budgets and KPIs. Piyush Kumar Dipesh Agarwal Roli Ritwija Ojha Rishabh Agarwal MERLIN SEQUEIRA Tanmaye Kohli Aman Kumar Saumya Chawla Gurmeet Singh Nandini Jambholkar #BGMI #Esports #DigitalMarketing #BrandEngagement #Rooter #Innovation #GamingCommunity #GenZ

How operators can maximize brand awareness with DOOH and Audio ads, by Sportradar https://lnkd.in/dWFi8_k2 (ST Gallen).- Amidst the fierce competition amongst betting and gaming operators to acquire new customers, success often relies on a brand being known. Yet, establishing a strong brand presence with a target audience can be a daunting task with traditional awareness channels requiring significant budgets and having limited targeting. #sportradar #bettingsoftware #sportsbook #sportsgaming #sportsbetting #onlinebetting #betting #bettingsolutions #virtualsports #onlinecasino #onlinegambling #onlineplatform  Sportradar

IPL 2024 garnered a 10% increased interest over last year: Report https://ift.tt/n1Hrk95 Wavemaker MESH has released the ninth edition of its Earned Equity report, analysing how the audience perception of IPL has evolved over the years. The report focuses on the digital audience and uses data points like consumption data around digital content and also social and search insights. It also has data sources from multiple consumer touchpoints across the digital ecosystem ranging from: Social Listening and Content Analysis that are both owned and earned, and Interaction data points collected from Facebook, Twitter, Instagram and YouTube. A few highlights from the report include: This IPL season generated even more interactions and conversations when compared to the previous seasons, leading to a 10% increase in overall buzz. The tournament featured two months of captivating engagements, including iconic matches and moments that significantly elevated its popularity. The buzz score for IPL 2024 reached an impressive 533 million, surpassing the 484 million in IPL 2023. The primary reason for this surge was the emergence of several new players who showcased their talents, delivering match-winning performances and leaving a lasting impact. The consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season. The rise in video consumption reflects the increasing engagement and interest of fans. Royal Challengers Bangalore (RCB) and Chennai Super Kings (CSK) continued to be the conversation drivers, with the winning team Kolkata Knight Riders ranked at #3. Young players like Abhishek Sharma and Shivam Dube stood out in the 'Disruptive XI' leaderboard as promising emerging talents. While King Kohli continued to be the most popular player in this season, we also saw the emergence of rising stars like Ruturaj Gaikwad and Mayank Yadav. Title Partner Tata emerged as the most buzziest brand, followed by Jio Cinema. Dream 11 was the Most Visible Principal Sponsor Brands on Social media. According to Wavemaker MESH, the Earned Media Equity for IPL 2024 reached INR 4,094 crores, with sponsor Earned Media valued at INR 905 crores. Broadcasters Jio Cinema and Star sports had the highest Earned Media Value (EMV) followed by the Title Sponsor Tata. RCB tops the chart of EMV Index for teams, followed by CSK and KKR. Commenting on the report, Ajay Gupte, CEO - South Asia, Wavemaker said, “We are excited to present the 9th edition of Earned Equity Report on IPL. This report is poised to be an invaluable resource for cricket enthusiasts and brands alike, particularly in shaping their marketing strategies. We are confident that it will provide valuable insights to brands, paving the way for future sponsorships and partnerships.”  Talking about the report Vishal Jacob, Chief Transformation Officer, Wavemaker India said, “The Earned Equity Report offers a comprehensive analysis of the socia...