Hivenet’s Post

Just for a fun project... Craft Beer Branding: Short vs. Long Advertising Copies The battle between short and long advertising copies rages on! 🍻 Short copies pack a punch, delivering the message swiftly. Meanwhile, long copies dive deep and capitalize on building strong connections with the audience. Short copies offer quick engagement, perfect for capturing attention in a busy environment. On the other hand, long copies allow us to share the heart and soul behind it. I am a short copy lover, what about you? 🤔 #CraftBeer #BrandIdentity #Advertising #ShortVsLongCopy

I once challenged a goldfish to a duel, and lost! 🥊 🤔   But, it wasn’t fair fight.   Our attention span online is around 8 seconds, and a goldfish, well studies now show that it's actually a lot longer than that.   For humans, that's the challenge:   Make an impact in 8 seconds ✨ ⏳   On the SMS channel, relevance is everything & capturing attention a close second.   And it starts with the Hook:   • It's the first line of any content your consumer reads • and it decides whether they continue reading   An SMS has 160 characters, but your first 50 characters decides everything.   The hook is your promise of what to expect from your content.   Just like this post:   • The hook caught your attention • You kept reading • It tied back to how we should craft content on SMS for attention • And now you can do the same   You have 8 seconds to tell your consumer why your brand is the one, if you achieve that then you get chance to prove it.   PS: Try this in your next marketing campaign, put some thought into your first line, and then deliver on it, including a great call-to-action and a way to engage.

‘Sponsored Content Alert’ Looking to shop at Black-owned businesses in Greater Miami & Miami Beach? Check out some of our picks. Learn more at Greater Miami Convention & Visitors Bureau #BlackBusiness #VisitMiami #MiamiandBeaches #paidpartnership

‘Sponsored Content Alert’ Looking to shop at Black-owned businesses in Greater Miami & Miami Beach? Check out some of our picks. Learn more at Greater Miami Convention & Visitors Bureau #BlackBusiness #VisitMiami #MiamiandBeaches #paidpartnership

‘Sponsored Content Alert’ Looking to shop at Black-owned businesses in Greater Miami & Miami Beach? Check out some of our picks. Learn more at Greater Miami Convention & Visitors Bureau #BlackBusiness #VisitMiami #MiamiandBeaches #paidpartnership

“50% of adverts generate no emotional response whatsoever. That’s the extraordinary cost of being dull.” That's a wake-up call for all of us in marketing if there ever was one. HALF of all ads are essentially invisible - if not, probably more. They don’t just fail to captivate; they leave no impression at all. Being dull is more than just uninspiring; it’s financially draining. In an age where every impression counts, brands simply cannot afford to be forgettable. The solution? Engage emotions. Be unforgettable. #Marketing #EmotionalEngagement #BeUnforgettable DesignScene

Humor creates really effective ads because you remember them. I still remember the classic "Waaaaasssuuuuup" Budweiser commercial. This Terminix ad is a great example of using humor. They take a nice twist with the hornet's nest. The father's minimal reactions says so much while he doesn't say a word. And the quick response by Terminix is a great way to wrap things up. You can say so much with so little. And you might not need pest control at the moment. But because of this clever ad, there is a higher chance of you remembering Terminix when you need it. If you're creating ads with a storyline, consider injecting a dose of humor in there.

Ways To Increase Visibility For Your Company Staying visible is the name of the game when it comes to maintaining a positive trajectory for your company. Entice shoppers with giveaways and promotional events through exciting online content. Read More:- https://bit.ly/3NDh7Wz #StayVisible #BrandGrowth #DirectMail #SnailMail #SocialConnection #Storytelling #AnimalRescue #Giveaway #FootTraffic #CustomerEngagement

We’re dog friendly! Especially when it comes to Crawl Space Door Systems, Inc. Sophie wanting to join in on our marketing meeting 💙. This brings us to today's post on best practices when it comes to planning your social media content: • Apply edits to images well in advance of their publish date to save time on the day of posting. • Ensure both images and verbiage are proofed by someone else. At our agency, Julie drafts the verbiage and then sends it to Lindsey for edits and approval, ensuring we have another set of eyes on everything before it goes live! #MarketingTips #PreparingMarketingContent #HamptonRoads

Ever wonder why some ads feel more like a friendly tip than a sales pitch? 🎥 Dive into our latest breakdown where we reveal the secret sauce behind successful UGC ads - featuring our work with @numastays ! 🏡 We’re peeling back the curtain to show you how blending valuable insights with subtle promotion can create a win-win for brands and viewers alike. 🚀 Share your thoughts below and make sure to follow for more UGC and content marketing tips that will elevate your brand!