Holly Linehan’s Post

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Helping SMEs Generate Leads and Engagement Through Social Media Strategies | Small business marketing | Lead generation | Social media strategy

❓ Your LinkedIn network - is it better to build a targeted or a broad network of contacts? There are arguments that can be made for both, but in conversation with Jen Corcoran we were advocates of going down the focused network-building path. Just some of the reasons for this include: 🎯 Greater visibility for your content if the first wave of people who see your content are interested in it. 🎯 What you see in your homepage feed is derived from your network, so the more focused your network, the more relevant the content you see on LinkedIn is. 🎯 You appear higher in relevant search result pages if you have a targeted network on LinkedIn. What has your approach been, out of interest? Any other reasons you'd add for choosing one approach over the other? #network #linkedin #BusinessNetworking

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