Holly Linehan’s Post

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Helping SMEs Generate Leads and Engagement Through Social Media Strategies | Small business marketing | Lead generation | Social media strategy

🤔 Advertising on social media is easy, right?! Well, there's plenty you can get wrong if you rush headlong into doing this yourself... and getting things wrong will prove very costly! So what are the things that you need to get right if you want to get positive ROI from your social media advertising? 💡 One of the most important factors is getting your audience creation spot on - making sure that you target the right people with your ads. Get this wrong, and your adverts will generate less interest, which will translate into you being charged far more $ per click. 🔑 Imagery is also key. Ads that look good and catch people's attention are more likely to be successful and drive down your cost per click. Then you'll also need to make sure your copy and your call to action (CTA) are strong and that you have a compelling offer for people who click through on your ad. If you can nail all of these things, you're much more likely to see success with social media advertising. But you'll need to A/B test all of these variables if you want to really generate the strongest ROI for your spend. Have you experimented with social media advertising yourself out of interest? #SocialMediaAdvertising #marketing #SuccessTips

Shruti Jain

SEO Intern| SEO Strategies | Link Building | Guest Posting | Social Media Marketing

8mo

Holly Short, indeed, precision in audience targeting and compelling visuals are important. What's your top tip for optimizing social media ad performance?

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