House of Hazelwood’s Post

What does rare whisky have in common with the S&P? They both have appreciated over the last 10 years, with whisky coming out on top. This article illuminates the shifting trends and values within the luxury market, offering a fascinating exploration of consumer preferences and market dynamics. Discover how the landscape of luxury has transformed over the last ten years and gain valuable insights into the factors driving these changes. It's an interesting read! https://lnkd.in/gngum_27

What does rare whisky have in common with the S&P? They both have appreciated over the last 10 years, with whisky coming out on top. This article illuminates the shifting trends and values within the luxury market, offering a fascinating exploration of consumer preferences and market dynamics. Discover how the landscape of luxury has transformed over the last ten years and gain valuable insights into the factors driving these changes. It's an interesting read! https://bit.ly/3POWQPi

What does rare whisky have in common with the S&P? They both have appreciated over the last 10 years, with whisky coming out on top. This article illuminates the shifting trends and values within the luxury market, offering a fascinating exploration of consumer preferences and market dynamics. Discover how the landscape of luxury has transformed over the last ten years and gain valuable insights into the factors driving these changes. It's an interesting read! https://lnkd.in/e6RupdPN

What does rare whisky have in common with the S&P? They both have appreciated over the last 10 years, with whisky coming out on top. This article illuminates the shifting trends and values within the luxury market, offering a fascinating exploration of consumer preferences and market dynamics. Discover how the landscape of luxury has transformed over the last ten years and gain valuable insights into the factors driving these changes. It's an interesting read! #whiskey #LuxuryMarket #ConsumerTrends #MarketInsights

Who mourns the loss of affordable whisky? Furthermore, who is to blame for this? To me, the blame can't solely lie at the hands of collectors and investors, as they are simply reacting to the products offered to them. This is perhaps best embodied by the new Macallan Horizon: 90% trophy, 10% whisky. But the reality is broader than this. Even the most hardcore 'whisky is for drinking' indies tend to produce attractive labels, packaging, and marketing. All of which are clearly superfluous if whisky is JUST for drinking. Even the Springbank cage bottles have an odd beauty about them. I personally feel that viewing whisky simply as a drink is too one-dimensional - it's like viewing food as just calories. Nobody would resent a restaurant for putting more effort into the presentation of their food or decor to increase the customer's enjoyment. So, why do we do this with whisky brands? Sure, the extremes - like the Macallan Horizon - are polarising. But isn't that the case with any luxury product? Does your watch really need a tourbillon, does your car really need to accelerate so quickly, do you really need to fly first class? Of course not. But we live in a capitalist society and react to the society in which we live. I'm not saying that either side of this debate is right - that is also too one-dimensional. But it's naïve to partition the blame solely onto collectors, as it is the industry that is producing the products in the first place. If you fancy taking a deeper dive into this subject, read my latest article on Forbes about the new Macallan Horizon. https://lnkd.in/eywvkhPz

Elevate your luxury experience with a blend of tradition and responsibility. Discover how legacy brands like Taj seamlessly combine timeless elegance with modern values. Read more #ETInsights #ConsciousLuxury #LegacyBrands #Strategy #Taj #Values #Experience @Parveen Chander

I dislike everything that this whisky brand and its promotion represents. It is a sophisticated marketing shell game of the highest order, appealing to the vanity of the well-off, but not super well-off. Are some people really so hungry to show off their disposable income, that they'll pay $50,000.00 USD for a bottle of whisky that doesn’t even say how old the whisky inside is? The only thing that even gives distilled beer (whisky) any real value (in the Wayne Gretzky rookie card sense), is how long it sits in an oak cask and distances itself from its humble beer beginnings. Over time, there are fewer and fewer whiskies of comparable age around, and so like the Gretzky card, it is the rarity of it that makes it really worth something. A Macallan example: The difference in the price between a 77-year-old Macallan @ $165,000.00 and a 74-year-old Macallan, is $10,000.00 right now at the LCBO. That's with an age statement, but even still the value drops by 6% after only 3 years. Why would they go through all that trouble in designing a stunning, expensive bottle to sell old whisky, when it can already command such a premium even if it was sold in a jug? The answer, I'm thinking, is the proverbial, "lipstick on a pig", where the pig is still quite tasty and has value, just not sturgeon caviar value, no matter how pretty the pig's gold-flake lipstick is. The whisky is clearly not so old, and Macallan is using this whole collab thing as a way to leverage another luxury brand's allure, to extract premium pricing, on not-so-premium (read younger) whisky. It's like if De Beers Jewellers, partnered with Gulfstream to design a beautiful ring together, but failed to indicate if it was a real diamond or just crystal in the setting. The attached Forbes article ends with, "While it would be nice to know a little bit more about the whisky inside Horizon, it is a real celebration of design and art." For a $67,000.00 CND bottle of whisky??? I think it's time to put down the Kool-aid and step away from the keyboard. Forbes

Luxury pricing strategy is a critical aspect of successful luxury brands. The best luxury brands never discount their products. 

Luxury pricing strategy is a critical aspect of successful luxury brands. The best luxury brands never discount their products. 

What's positive luxury? Matt Woodward spoke with the founder of Positive Luxury to learn more about the certification. https://lnkd.in/efXcZ7yk #sustainablefashion