Haridas Ramadas’ Post

Here are the five secrets to Ferrari's success as a luxury brand: 1. Iconic Brand Heritage: Ferrari has a rich history and legacy that dates back to its founding in 1939. The brand has always been associated with high performance, luxury, and exclusivity. 2. Innovation and Technology: Ferrari has always been at the forefront of innovation and technology in the automotive industry. They constantly push the boundaries of engineering and design to create cutting-edge, high-performance vehicles. 3. Exclusivity and Limited Production: Ferrari has maintained its exclusivity by limiting the production of its vehicles. This scarcity drives up demand and allows the brand to command high prices. 4. Strong Brand Identity: Ferrari has a strong and recognizable brand identity that resonates with consumers around the world. The iconic Ferrari logo and signature red color are instantly recognizable. 5. Exceptional Customer Experience: Ferrari goes above and beyond to provide its customers with an exceptional experience. From personalized service to exclusive events, Ferrari ensures that its customers feel special and valued. These five factors have contributed to Ferrari's success as a luxury brand and have helped them achieve their status as the most valuable luxury company in the world. #Ferrari #LuxuryBrand #SuccessStory 🏎️🔥 View the HRM SKILLS Training Calendar for value-added training for all employees in organisations Click on hrmskills.sg #hrm #skills

Cool article. Take note Aston Martin Lagonda Ltd, Group Lotus, Jaguar and others!! A few of the 5 secrets are also applicable to automotive retail Dealer Groups....NUMBER 5 in particular. Brand is KING.Ferrari's market cap is >$75B, 1.5X that of General Motors or Ford Motor Company. Ferrari sold 13,663 cars last year....GM and Ford, many millions. The stock trades at 50X earnings. Chart in the article is a who's who of global luxury brands, including Hermès, Moncler, Prada Group, LVMH, ROLEX and more. Five secrets: 1. Play hard to get 2. Make emotion the driver 3. The art of pricing 4. The road to VIP status 5. Happy employees means happier customers #automotive #automotiveindustry #sales #innovation #ecommerce #branding #ev #electricvehicles #technology #business #leadership

The Five Secrets to Ferrari’s Success as a Luxury Brand What makes Ferrari a leader in luxury, and what lessons other companies and executives serving wealthy clients could heed from its rise? Here are five main takeaways: 1. Play hard to get (the antithesis of mainstream brands). 2. Make emotion the driver. 3. The art of pricing. “The way we define price in our company/Ferrari is very simple,” the CEO said. “One month before the car is ready for the unveil, we go on the track — me and several people — and we drive it for a day or a day and a half. And then with fresh emotion in our body, we define the price. It’s me, the CMO and the CFO defining the price. We share the emotion.” 4. The road to VIP status. 5. Happy employees means happier customers. Details in the article.

Hyper Luxury: The Unrivalled Fusion of Bugatti and Jacob & Co. Pushing Boundaries: Since its inception in 2019, the collaboration between BUGATTI and Jacob & Co has been at the forefront of redefining luxury. This partnership stands as a testament to relentless innovation and unparalleled engineering, creating hypercar-inspired timepieces that surpass traditional design and craftsmanship. Cross-Pollination of Audiences: By harnessing Bugatti’s automotive prowess with Jacob & Co.’s horological expertise, this collaboration not only expands market reach but also develops a symbiotic relationship between their respective audiences. This cross-pollination cultivates a broader demographic base, elevating brand awareness and building loyalty among discerning clients. Brand Differentiation: Through the creation of co-branded products, blending Bugatti’s automotive excellence with Jacob & Co.’s horological finesse, both brands carve out a distinct niche in the competitive luxury market. This unique value proposition not only sets them apart but also fortifies their positions as market leaders in their respective industries. Exclusive Releases: The allure of limited edition releases extends beyond mere luxury; it embodies a cultural trend, driving demand and developing a sense of exclusivity. Each meticulously crafted timepiece epitomises the pinnacle of craftsmanship and represents a coveted timepiece for collectors worldwide. Celebrity Endorsement: The collaboration with global icon Cristiano Ronaldo culminated in the creation of a bespoke 1/1 timepiece, echoing the elegance of his personal Bugatti Chiron. This landmark partnership not only bridged the realms of luxury automotive and horology but also amplified global appeal, cementing Bugatti and Jacob & Co.’s status as purveyors of unparalleled luxury. Embodying Success: Owning one of these unique pieces transcends mere ownership; it symbolises entrance into an exclusive club, reserved for individuals of remarkable success and discernment. It’s not just about possessing a luxury timepiece; it’s about embodying a lifestyle of opulence and sophistication. As Stephan Winkelmann aptly stated, "We found the right partner in Jacob & Co., dedicated to innovation, beauty, craftsmanship, and quality." This partnership serves as a testament to the enduring power of collaboration and the ability to innovate in the luxury industry. If you found this post interesting, please hit the like or repost button 🙏 #branding #partnerships #marketing

Luxury Industry Updates That Got Me Talking 👀 > Lando Norris x Polo Ralph Lauren Red If you’re an F1 fan like me, this one’s a winner. Lando Norris teaming up with Polo Ralph Lauren Red? Imagine a fragrance that can handle a pit stop and a dinner party. Now we can all pretend our morning commute is the Monaco GP circuit. Now let’s hope it helps McLaren bring home the WCC. 🤞🏻 > Harris Reed x Royal Salute Collection What happens when the king of avant garde fashion meets the king of whisky? Couture meets cask. The limited edition is perfect for sipping while wearing a feathered cape and plotting your world domination. > Anya Taylor-Joy for Tiffany & Co. Anya Taylor-Joy is the Queen’s Gambit of Christmas campaigns this year. Because who else could make diamonds look like the most casual accessory ever? We’ll have 2 please Santa. > Scuderia Ferrari x Bang & Olufsen When Ferrari and Bang & Olufsen team up, you know it’s going to be loud... and luxurious. Speakers so sleek they probably come with a top speed rating. Why wouldn’t you match your ear phones to your car? > Rolls Royce “Golden Finger” Phantom Move over 007, there’s a new Bond icon in town. Rolls Royce’s “Golden Finger” 1/1 Phantom is a masterpiece of bespoke craftsmanship and a symbol of ultimate luxury. > Alexandre Arnault at LVMH Moët Hennessy Alexandre Arnault has taken the reins at LVMH Moët Hennessy, and let’s be honest, if anyone knows how to pour luxury into a glass, it’s him. Known for his vision and strategic prowess, this move is set to shape the future of the luxury wine and spirits category. For all the F1 fans, whisky lovers, and diamond dreamers, these updates are right up your pit lane. 😂 #luxuryupdates #marketingwithstyle #F1collabs #luxurymarketing #christmascampaigns

Week 18 in Luxury: here are our top picks of luxury industry news👇 1. Ferrari Forges Racing Partnership With HP. 2. LVMH Prize Names Finalists, Adds Phoebe Philo and Pharell Williams To Jury. 3. Prada Group Sees First Quarter Sales Rise 16P. 4. Bon Appetit Out With First "Drinks" Issue In Over 50 Years Read More: https://lnkd.in/dy9Yd4K5 -- #LuxuryMarketing #LuxuryBusiness #LuxuryNews #LuxuryIndustry

Disrupting the luxury game! What if you could own a piece of a Mercedes S-Class, a Rolex, or a designer handbag without breaking the bank? Fractional ownership is changing the way we experience luxury! Watch to learn how you can get in on the action! #LuxuryReimagined #FractionalOwnership #GameChanger #shripalgandhi #startupindia

The five secrets to Ferrari’s success as a luxury brand #Ferrari #luxurycars #Automotiveindustry #Success #Branding #Luxurylifestyle #SportsCars #Italian #Exclusivity #Performance #Design #Innovation #Luxurybrand #Ferrariworld #Racing #Heritage #Dreamcars