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GCC SHIFT TOWARD FLEXITARIANISM AND HEALTHY EATING: $ 500 MILLION MARKET BY 2030 The GCC region, particularly the UAE and Saudi Arabia, is experiencing a significant consumer shift toward healthier eating habits, with many non-vegetarians increasingly adopting plant-based diets, according to industry experts. This trend is expected to cause the plant-based meat market to soar eightfold, reaching $500 million by 2030, up from just $60 million in 2023, recent market research indicates. In comparison, the meat market in the region, valued at $17 billion last year, is anticipated to grow to only $26 billion during this period, representing a modest 53% increase. The number of flexitarians is also projected to rise significantly over the next six years. By 2030, 23% of consumers are expected to shift towards plant-based foods, up from 8% in 2023, according to a market study. Additionally, the proportion of consumers regularly trying plant-based and other protein-based foods is expected to increase from 53% in 2023 to 61% by 2030. Consumer loyalty to plant and protein-based products is predicted to grow by 9%, making up 23% of the overall consumer base. The rise of flexitarians is creating a substantial market opportunity for companies which specializes in plant-based products. Health concerns are a major driver for reducing meat consumption, especially in fast-food meals, highlighting the trend of conscious indulgence. This evolving market landscape presents a significant opportunity for businesses to cater to the growing demand for healthy and plant-based food options in the GCC region. #innovation #foodindustry #sustainability #dubai #healthyfood #gcc

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