Hue Chen (Retail CRE)’s Post

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Shopping Center Owner, Miami-Based | YPO Member | Christian ✞ | Mentor

Very interesting... "The new Bal Harbour Shops Access Pop-up isn’t your typical pop-up. It’s more akin to a traveling mini-mall with a curated collection of luxury shops that spans 17,000 square feet. After its debut at North Hills in Raleigh last November, it opened March 8 for an eight-week run next to the The Mall at University Town Center in Sarasota, Florida. The pop-up is home to 10 luxury boutique­ — including Tiffany & Co., Dolce & Gabbana, Christofle and Etro — as well as a 150-seat restaurant called The Whitman." ... "The idea behind the pop-up started with a question with which many shopping center owners have been wrestling, said Whitman Family Development chair Matthew Whitman Lazenby: “Was there a way to make balharbourshops.com a viable source for folks who wanted to buy luxury goods online?” Luxury retail brands have been developing their own online platforms, but what is missing is the ability to find that collection of luxury retailers online in one spot. “The name Bal Harbour had its own strength,” added Lazenby. “Was there a way that we could leverage that into a more direct-to-consumer model that would start to deliver the mission through e-commerce?”" https://bit.ly/49gC0iJ

Why Pop Up a Store When You Could Pop Up a Luxury Shopping Center?

Why Pop Up a Store When You Could Pop Up a Luxury Shopping Center?

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