Hunch’s Post

Black Friday is around the corner, and if you're a business owner, now is the time to prepare! Here’s my approach for this year as a digital marketing specialist and firm owner: 1️⃣ Engage existing customers: Black Friday is the perfect moment to remind your loyal customers how great your brand is. Curate special deals they can’t resist. 2️⃣ Prime for new customer acquisition: Don’t wait until Black Friday week. New customers are already scouting deals in September and October. Keep them intrigued with teasers and early promotions. 3️⃣ Plot your discounts: Don’t give blanket discounts to everyone. Target specific categories that attract new customers and lead them into your higher-margin products for future purchases. 4️⃣ Time it right: With the election this year, the news cycle will be hectic. We’re pausing promotions around Election Day and focusing on hitting hard right after. 5️⃣ Daily promos for BFCM: People love fresh deals! I’m planning multiple promotions through the final two weeks of November to keep inboxes buzzing. Black Friday success is all about strategy—thinking long-term, building customer loyalty, and timing everything just right. Let's crush Q4! 💥 #BlackFridayPrep #Ecommerce #CustomerRetention #Q4Strategy

In a season as competitive as Black Friday, getting your customers to see your message and take action is essential. One strategy that works really well is to offer Early Bird access to your most loyal subscribers. The reason? 💡 The sense of exclusivity and scarcity motivates customers to act sooner. Why implement an Early Bird in your Black Friday campaign? 🔑 Exclusive advantage for your subscribers: By offering them early access, you show that you value their loyalty and give them the feeling of being a VIP. This can increase open and conversion rates, as customers feel special. ⏰ Avoid official day saturation: Sending Black Friday offers in the days before allows your message not to get lost among the thousands of discount emails that will arrive on the same day. A great step towards reducing consumer ‘fatigue’. 💸 Better inventory and traffic control: By allowing early shopping, you can get an early idea of demand and prepare better, reducing potential stock issues or overloading your site. Keys to a successful early access strategy: 1️⃣ Communicate clear benefits: Make sure the subject line highlights the privilege, e.g. ‘Get in before everyone else! Black Friday Exclusive to Subscribers.’ 2️⃣ Create urgency without losing clarity: Add a touch of urgency with phrases such as ‘Limited offer for VIP customers!’ but without going overboard. 3️⃣ Segment your database: Target this message to your most loyal customers or those who have shown the most interest in the past. This can increase conversion. In email marketing, anticipating and creating exclusivity can be the differentiating factor for customers to choose your brand over the competition. This Black Friday, give your campaigns a special twist! 🚀 #EmailMarketing #BlackFriday #EarlyBird #CustomerEngagement #DigitalMarketing

What's spookier than a Friday the 13th? Heading into Black Friday without an ecomm strategy 👻 If you're looking to crush it this holiday season, we’ve got you covered. Here are 5 tips our ecommerce experts swear by to maximize Black Friday sales: 1️⃣ Start early and promote often. The early bird catches the worm! Start your promotions now, and keep the buzz going. 2️⃣ Create urgency and scarcity. Limited-time offers and low stock alerts create that "I need it now!" feeling. 3️⃣ Optimize your mobile experience. It’s 2024—make sure your site is mobile-friendly (or you're leaving money on the table) 4️⃣ Leverage social proof. Reviews, testimonials, and user-generated content can turn browsers into buyers. 5️⃣ Offer exclusive discounts. Give loyal customers special deals to keep them coming back. 💬 Questions? Drop them in the comments, and our ecommerce experts will share insights.

Brands are already gearing up for Black Friday in October. Why? Because getting ahead of the curve means the difference between hitting and missing your targets. 🔍 Here’s how we map out our game plan: 1. Pre-Black Friday: From October 1 to November 23, we’re all about building that purchase intent. Run your conversion campaigns, grow your email lists, and attract VIPs with lead magnets and giveaways. 2. Black Friday Week: November 23 to December 2 is when the sales action heats up. Drop those big, straightforward discounts—no confusing coupon codes allowed. Make it simple to drive conversions. 3. Pre-Holiday Push: December 3 to December 18 is all about urgency. Think buy one get one, mystery bundles, and family gift packs. Highlight those crucial shipping deadlines for Christmas delivery to boost sales. 4. Holiday Finale: December 19 to January 1, focus on clearance and last-chance deals. Promote those New Year resolutions offers to keep the sales rolling. Stay ahead and make Q4 your best quarter yet. What’s your strategy looking like? Let’s discuss! 👇

🚨 Black Friday is coming! 🚨 Did you know that in 2023, U.S. consumers spent a record-breaking $9.8 billion online on Black Friday? 📈 That’s a 7.5% increase from the previous year! 🛍️ This proves that Black Friday is still the king of shopping days, but you need a solid email marketing strategy to stand out in your customers' crowded inboxes truly. 💡 ✅ Start early – Don’t wait until the last minute ✅ Be personal – Tailored messages make all the difference ✅ Create urgency – Limited-time offers drive action ✅ Offer exclusivity – Give your audience something they can’t resist A well-planned campaign won’t just boost your Black Friday sales—it sets the tone for the entire holiday season. 🎯 For more info check here: https://lnkd.in/deysmAmd #marketingautomation #marketingautomationplatform #getresponsemax #grmax #BlackFriday2024

🛍️ Black Friday is fast approaching – is your eCommerce strategy in place yet? 🛍️ If you're aiming to maximize holiday sales, there's no room for guessing. A clear plan can make all the difference between an average and a record-breaking Black Friday. From planning and strategy to post-Black Friday follow-up, each stage requires careful execution. With the right tools in place, you can attract more customers, increase sales, and keep them coming back. 📋 Here's a quick Black Friday checklist to get you started: ➜ 🎯 Define your goals and allocate your resources. ➜ ✉️ Leverage email marketing for irresistible deals. ➜ 🎨 Use creative assets like banners and videos to boost engagement. ➜ ⚙️ A/B test every step to fine-tune your performance in real time. ✨ Find this useful? Save it for later and share with your network!

Our team here at Reboot have been busy working behind the scenes to get our clients ready and set up to hit their targets this holiday season 🎉 Black Friday sales have officially begun, and users are already browsing, adding items to their carts, and saving products to their wishlists, ready to get the best deals. If there’s one piece of advice we could share with anyone running Paid Media campaigns this Black Friday: 🚨 dive into your product reports 🚨 ❌ Don’t rely solely on in-platform metrics. Instead, analyse your backend data daily to understand what products are getting the most traction ❓ Are there products you expected to perform well but aren’t generating enough interest? You still have time to adjust your campaigns to either give these a boost or re-locate budgets to products that are tracking more engagement. 💸 Or are you noticing unexpectedly high demand for certain products with plenty of stock? Consider reallocating more budget to maximise these opportunities. ✅ Make sure you’ve got separate campaigns for these product groups to guarantee budgets are being optimised effectively!

🎯 Black Friday Success Starts Here! 🛍️ 💡 Did you know? Black Friday online sales are projected to hit $10.8 billion this year! Are you ready to claim your share of the profits? Here’s how to stand out during the busiest shopping day of the year: 🔥 3 Quick Tips for Black Friday Marketing 1️⃣ Promote Early: Start building excitement with sneak peeks and countdowns! 2️⃣ Create Exclusive Deals: Customers love limited-time, online-only discounts. 3️⃣ Optimize Your Website: A fast, mobile-friendly site keeps shoppers engaged and prevents lost sales. 🚀 Let’s make your Black Friday campaign unforgettable! At Dabre Marketing, we help businesses design websites, run ads, and create killer email campaigns that convert. 👉 Ready to boost your holiday sales? DM us or click the link in bio! #BlackFridayTips #MarketingStrategy #SmallBusinessMarketing #EcommerceSuccess #HolidaySales #DabreMarketing #BlackFridayDeals #businessgrowth #businessowner #smallbusinessowner #businesstips

🛍️ Black Friday is just around the corner! And I bet your marketing and sales team are in full swing to achieve record sales this season. With 84% of Irish consumers planning to shop on Black Friday and Cyber Monday,  it's crucial to plan the right strategy to reach your audience and maximise results. However, businesses face a few challenges when advertising during this period: ➡️ Increased Competition: Brands are all competing for customer attention, making it harder to stand out. ➡️Pricing Pressure: giving out heavy discounts without proper planning can impact profit margins and negatively impact the company’s finances ➡️Bid increases: higher competition online leads to a war bidding, increasing costs per click (CPC) and cost per impression (CPM) But, what if I told you can you reach a highly qualified audience with almost no budget? I’m talking about your existing customer base! 💰 Selling to your own customers is cost-effective as you already have a communication channel with them and don’t need to spend too much on ads. 😍 They already trust your brand! You don’t have to convince these customers that your product or service is trustworthy because they already have first-hand experience.  📈 Loyal customers tend to spend more than new ones, especially during sales seasons, as they’re often receptive to cross-selling and up-selling strategies. 🤓 Create personalized offers using purchasing and behaviour history of your clients. Offer targeted promotions that align with what they’ve bought before, or recommend products they’re likely to love based on their previous interactions with your brand. This strategy works best if you’ve established a strong relationship with your customers from the start. Offering great customer services after the sales are done can be a turning point in your company. But you can use this Black Friday as an opportunity to improve your bond with your customers. And you may even turn a one-time shopper into a repeat customer and brand advocate. So, instead of allocating all your marketing budget and hopes to expensive ads, focus on what you already know works: a tailored approach to existing customers. Not only will this improve your ROI, but it will also foster loyalty and build long-term relationships beyond the holiday season! #BlackFriday #CustomerLoyalty #PersonalizedMarketing #SalesStrategy #MarketingTips

💥 As we officially land in September, Black Friday is suddenly only around the corner (where does the time go, right?) Marketing teams will know that this is the perfect time to boost sales and engage with customers, so what can we do to harness this opportunity for a boost in sales? 🎯 1. Start early: Prepare your email campaigns well in advance and give your subscribers exclusive previews of Black Friday deals to keep them engaged. 🔥 ⚡ 2. Trigger messages based on email activity: Create triggers that are based on a set of behavioural rules, whereby subscribers are pooled into certain groups. 🛍️ ⏱3. Include countdown clocks – they work: This is a must-do! Nothing spurs more urgency than a countdown timer. Show your customers exactly when your offer is going to end. 🔔 💌 4. Include clever product recommendations: Use past browsing or buying behaviour to populate the right recommendations – maybe a lookalike cross-sell based on similar product attributes. 🔎 📈 5. Capture and Analyse the data: Gate your deals to unlock layers of customer data that can enrich your profiles, enabling you to hyper-personalize messages and nurture customers into different persona groups.📊 Prepare for a successful BFCM ahead of time by incorporating these strategies, and reap the rewards of new opportunities for customer engagement and revenue growth during the holiday season! 🚀 As we quickly approach the busiest week marketing teams face every year, what does your strategy look like? #BlackFriday #Marketing #Ecommerce #Dotdigital #Personalisation