Hunt + Hawk’s Post

🎄✨ Holiday Marketing, Simplified ✨🎄 The holidays are here, and customers are ready to splurge—but are they spending with you? Our playful guide to serious success is packed with festive tips: 🎁 Craft content that feels like a gift (because fluff won’t cut it). 🙌 Turn happy customers into marketers—run contests and share user-generated content for authentic buzz. 🎉 Sell experiences, not just stuff—memories > sweaters. With examples like Craic N Campers’ festival-ready marketing, this blog shows how creativity + strategy = holiday magic. 📖 Read now: https://lnkd.in/dJiy4ZBn Let’s make this season your most successful yet!

Howdy, Liz here. This is a painful question...I know. We're all guilty of letting our online presence get overgrown with aging content, outdated messaging, and even broken links—from time to time. 💙 So, this is just a friendly reminder to every business owner (myself included) that our online business platforms represent us just as much (if not more!) than a physical storefront. To illustrate: What will a brand new lead think, if they look up your business online and: 🔹 the last post you have up on a platform is from 10 months ago 🔹 the last blog or video is two years old 🔹 your Google Business profile shows that you haven't updated your business hours or claimed a website? What if your competitor has an A+ on all those things? Who might the new lead be more likely to call? ⚠️ About 81% of shoppers conduct online research before buying, according to a study by GE Capital Retail Bank. That number has been going up every year. What's the remedy? Consistent posting (content marketing) that helps your audience know, like, and trust you. 👉 Here's the TL;DR: Content marketing is not a one-and-done job like building a house. It's like landscaping. You have to keep up with it so you don't scare away customers who are wondering if anyone's even alive inside! (Sorry, a little Halloween fun there.) 👻 What grade would you give your online presence right now? Send me your thoughts in a DM, and I'll give you some free feedback and actionable suggestions. We're all in this together! 🥳 . . #nhbusiness #nonprofitmarketing #christianbusinessowner #faithbasedbusiness #kingdomwork #contentmarketing #contentrepurposing #shoplocal #supportsmallbusiness

This question has been on my mind for a while. Aside from images/videos of their food and fancy shots of the interior of their restaurant, what else can food businesses post as content? The first question is why should they even bother to post something different? Food is their product and the interior is one of the things that wraps the food in a pretty bow, so obviously they gotta post about their food. The Food is the reason why people are visiting the Restaurant in the first place. But is it really? When I'm looking to eat out, the food is usually the last reason that determines where I'll eat. It's normally price, location & ambience (meaning is it good enough to post on IG) then food/cuisine. We also have to consider the overall mission/vision and goals of the brand. Do they want to become more than just a place that serves good food? Is there anything of value other than than good food, an Instagrammable interior & unique experience that they can offer? The second question would be, what else can they post? If we look at Apple for example, they rarely show their phone on their Instagram page. Most of their content is actually images taken from their camera. It's what differentiates them from other phone brands. But on a mindless scroll, if someone didn't look at the account name, how could one tell whether that image was from apple and not a random photographer account that Instagram has recommended. So it boils down to really the question, should restaurants even bother to diversify their content outside what they sell and where they sell it? Are they doomed to just alternate between those two types of content? The answer is YES. And NO. In the grand scheme of things, the content type doesn't really matter. What matters is how you make your customers feel with your content and how that feeling influences them to take a desired action. Whether that is liking, commenting, sharing, reserving a table or buying the product. Even outside the food industry, a lot of businesses fail to take into account what they want their customers to feel. Content should make your Customers & Audience Feel something, and feel something strongly enough to take a strong action. Even if it's just a simple plate of pasta. Everyone can like. Many can share. Not many can comment and even fewer will give you their money. Everyone is trying to Stand Out, but few are giving their customers reasons to Choose them. So how can you get them to feel strongly about your restaurant/food business? If you are curious, DM me [KAGI], so we can work on turning your business into a CHOSEN ONE. *** My name is Natasha but I call myself MAKER because my real name is not on brand with the domain I'm building for my business, the World of Ningen. #foodmarketing #contentmatketing #restaurant #hospitality #marketing

Hungry for Marketing Inspiration? Feast on These 6 Tantalizing Examples #ContentMarketing #MarketingTips #ContentStrategy

If the preferred is not available, the available becomes preferred... Those were the exact words of Olushola Olaleye (lowkey I feel cause we have same surname, I'm drawn to his contents a little more😄) Listening to what he said, i can actually relate to this a lot. In fact, we get to do this unconsciously. Imagine going to a restaurant cause you're really famished, and getting there you discovered that the particular meal you'd have preferred to order for, is not available. What's your next sentence? It'd be... what other meals are available? This brings us to see how the available can become the preferred. Now, how does this pertain to you? Whenever there's a request for the services/products that you can offer, and for a reason it's unavailable. Don't let it slide... that is your chance to put a spotlight to other products/services you can offer. That way you don't miss the chance to make a sale/gain a new client. I hope this helps✌🏾 ------------------------------ New here? I'm Eniola Olaleye and I love to call myself "The Unprecedented Creative". I enjoy creating contents that are resonant, making research and sourcing for knowledge. I also help brands gain visibility and growth through marketing and advertising. Do you enjoy creating contents too? It'd be a pleasure to connect with you

Copy Tip of the Week (from Weekly Round Up #55) 👉 Write for mobile. Obviously, it depends on what “space” you’re in. If you’re primarily writing for SaaS brands, the likelihood of your website visitors being on a desktop is probably higher than that of DTC brands. But if you’re writing for a DTC brand, your site visitors are more than likely on mobile devices. That said, write your copy with mobile screens in mind. ✅ Keep your headlines shorter. ✅ Keep body copy succinct. ✅ Prioritize bullet points and lists. ✅ Keep CTAs brief. You can go back and optimize for desktop later, but prioritize mobile first. Want more tips like this? I send them out every Friday in the Weekly Round Up. Subscribe (always free) here: https://lnkd.in/ePukhNff #copywriting #copywritingtips #ecommerce — 👋 My name is Matt, Director of Copy at Homestead Studio. Follow me for copy strategies, tips and tricks, and industry insights to help you write better words.

If you write content to showcase your product online, read this Do you have a product you sell online? If yes You’ve been told not to talk about the features but the benefits to your audience What if I tell you that is not enough? What if I tell you that after telling your audience the benefits there is still something more you need to tell them You will agree with me that the product you’re selling is also sold by many other persons That is, your competitors And guess what? They also share the features and benefits of the product, so what can you do differently ? PAINT THE SOLUTION the product brings This is what most companies use video ads to do Talk about Coca-Cola, the solution that her chilled soda drink will bring you in the midst of heat. Lush Video ads show ladies the solution that her hairs brings to the beauty of a lady So what do you do since you don’t have the finance for expensive video ads? You paint the solution your writings Following these steps 1. Start with the problem. Magnify the problem so much that your audience will agree nodding their head. Make it reasonably relatable. No exaggerations 2. Move to saying “This is what YOU can do. The word YOU shows you’re talking to a single reader 3. Paint the solution your audience will receive. Don’t say “You will be comfortable” Say “You back will have the long deserved relaxation after we’ve massaged it with all the softness you could ever imagined Tweak this to suit your product or service Have a question? Please ask For the rest of the weekend , stay jigi ❤️

Something you might not know about me is that I ❤️ to bake. I find it to be such a great way to destress. To take a break from the computer and make something with my hands. I have friends who bake, and I have friends who claim they shouldn’t be allowed near an oven. Baking is some sort of mysterious art to them. So they stay as far away from it as they can, and stick to the things they do know. Baking has always come easily to me. I figure you just follow the instructions and you’re good to go. I was thinking recently about the similarities between baking and marketing. Both involve gathering your ingredients, mixing them together in a particular order, then waiting for the oven to do its work. In marketing, the ingredients you’re gathering are your data: ✅who’s your target audience ✅what pain points are you addressing for them? ✅where do they hang out? ✅what types of content do they consume? ✅what search terms are they using to find information on your industry? Then you have to mix those ingredients together. That means creating content and putting it out into the world. That means publishing it, but it also means distributing that content via email, social media, guest blogging, etc. Then comes the hard part. You wait. The marketing equivalent of letting your oven work its magic is to sit back and let your marketing content work its magic. That’s not to say you shouldn’t be proactive about distributing your content, meeting new people, following up with prospects, etc. But when it comes to marketing, recognize that there is a hurry-up-and-wait period, just like there is with baking. If you did a good job of building your funnel, creating content that resonates with your target audience and answers their questions, then it’s time to sit back and trust that all that hard work will pay off and bring in high-quality leads. And if you need help creating content or coming up with a marketing strategy for your business, let’s talk. P.S. Yes, the cake in the picture below is one of my own creations. It’s a flourless chocolate cake topped with chocolate whipped cream and chocolate eggs.

What are your customers trying to tell you? Check out this summary of our newly released State of Product Content report! Bad product content isn’t just costing you sales, it’s hurting your brand and pushing away loyal customers. See the stats... https://ow.ly/B68J30sEvE9

What are your customers trying to tell you? Check out this summary of our newly released State of Product Content report! Bad product content isn’t just costing you sales, it’s hurting your brand and pushing away loyal customers. See the stats... https://ow.ly/Skgy30sEma3